Hi, I’m
Melisa Sgro
Director Of Lifestyle And Amenities
Tampa,FL
Summary
Accomplished industry professional with expertise in operations management and large-scale event planning. Proven track record of delivering exceptional results by developing long-term operational strategies and working closely with senior management to meet company objectives. Adept at conceptualizing, coordinating, and executing a wide range of events with a meticulous eye for detail. Dynamic director with strong project management and decision-making skills. Skilled at coordinating production plans and personnel resources to complete work under tight deadlines. Known for turning low-performing organizations into top revenue producers.
Overview
8
years of professional experience
Work History
Arch Amenities Group-DEL WEBB BEXLEYLand O Lakes, FL
Director of Lifestyle and Amenities
10.2018 - Current
Job overview
- Oversee day-to-day operation of clubhouse and outdoor amenities, ensuring smooth and efficient functioning of facilities
- Recruit, hire, and lead team of 30+ facility staff members, providing training, guidance, and performance management
- Create and execute large-scale events, from ideation to implementation, considering logistical aspects, entertainment, and attendee experience
- Manage bistro/cafe operations, including menu creation and planning, food service management, inventory control, and budgeting, to deliver exceptional dining experiences
- Develop and implement effective marketing strategies, leveraging various channels to promote events and increase revenue
- Fitness management. Responsible for hiring fitness instructors, developing fitness programs, and ensuring facility is equipped with necessary equipment and supplies. Developed long-term operational strategies that meet company’s objectives
- Responsible for purchasing essential equipment, furnishings, and materials to maintain fully operational clubhouse
- Craft engaging marketing and promotional content to highlight lifestyle and amenity offerings, capturing attention of residents and prospects
- Collaborate with developers, HOA management, and vendors to ensure alignment on budget goals, financial management, and priority projects
- Proactively identify opportunities for process improvement and implement strategic initiatives to enhance operations and resident satisfaction
- Manage departmental budget, create annual budget plan, and closely monitor expenses to stay within budget targets
- Develop and implement annual marketing and programming plans for events and programs, coordinating all aspects and ensuring successful execution
- Provide support and expertise to other communities within organization, sharing best practices and contributing to their success.
- Monitored expenditures to mitigate risk of overages.
- Formed strategic partnerships and connected with potential clients to drive business development.
- Oversaw supply chain functions to verify inventory levels and budget adherence.
- Optimized operational processes using analytics tools to address client-specific metrics.
THE LEGACY AT HIGHWOODS PRESERVETampa, FL
Lifestyle Director
02.2017 - 10.2018
Job overview
- Responsible for all communication on lifestyle in community
- Created new programs that cater to all levels of interest, with focus on small group activities for those with special interests
- Increased participation by 30% in first six months
- Collaborate with Marketing Coordinator to plan events for prospects, professionals, and residents
- Establishes and maintains relationships with multiple vendors, entertainers, and professionals
- Maintains quality standards while staying within budget guidelines.
- Met or exceeded monthly revenue and training goals.
- Gained extensive knowledge in data entry, analysis and reporting.
LAKESIDE OAKS CARE CENTERDunedin, FL
Activity Director
09.2015 - 02.2017
Job overview
- Developed, coordinated, and successfully implemented activities that met needs and interests of community
- Provided leadership to day-to-day operations of facility
- Kept residents' records current per professional and company guidelines
- Worked with nursing team to identify and document changes in patient mental acuity and physical abilities.
- Designed wide variety of activities to stimulate interest, involvement, and engagement of patients.
- Drafted budgets for programs and ordered materials that were needed for certain activities.
- Stretched annual budget of $30,000 to cover activities with creative resourcing and vendor partnerships
Education
Immaculata CollegeFrazer, PA
Associates Degree
Skills
Large-scale Event Planning and ManagementCafe and Food Service ManagementBudgeting and Financial Management
Fitness Management
Customer and Vendor Relations
Technical SkillsMS Excel, PowerPoint, and Word, Google Drive, Google Docs, Facebook, Instagram, TwitterLinkedIn, Zoom, Microsoft TeamsRevenue and profit maximization
Timeline
Director of Lifestyle and Amenities
Arch Amenities Group-DEL WEBB BEXLEY
10.2018 - Current
Lifestyle Director
THE LEGACY AT HIGHWOODS PRESERVE
02.2017 - 10.2018
Activity Director
LAKESIDE OAKS CARE CENTER
09.2015 - 02.2017
Immaculata College
Associates Degree