Summary
Overview
Work History
Education
Skills
Affiliations
Accomplishments
Timeline
Generic

Melisa Tejada

Rio Grande City,TX

Summary

Insightful Sales leader with the ability to develop strategies to address market challenges and expertise in sales processes focusing on key market drivers. Invested in long term growth of the sales team through maintaining a culture of development and demonstrated ability to collaborate cross-functionally to consistently drive results while motivating the team to deliver world class service.

Overview

15
15
years of professional experience

Work History

Multi-Market Sales Manager

Main Event Entertainment
Brownsville & Pharr, TX
03.2022 - Current
  • Assist in the development and execution of the NCO Strategy for Brownsville opening and meeting Pre-Opening Goal of $100k.
  • Guide and Support Sales Teams in Brownsville and Pharr to achieve and exceed financial goals including a combined total revenue +2.8 Million in the first year.
  • Prospect and Gain Multi-Center opportunities to generate new business.
  • Execute an LSM plan to ensure market opportunities are supported and align with goals.
  • Lead the transition to Sales Force for both teams to ensure effectiveness.
  • Effectively manage an OTOP strategy that has proven efficient at the Multi-Center level.
  • Assisting in Training new Sales Managers.
  • Serve as Peer Support and committee member for Teambuilding Experiences.

Sales Manager

Main Event Entertainment
Pharr, Texas
09.2008 - 03.2022
  • Lead the sales team to exceed our annual event sales budget by $90k in FY20, totaling over $1.5M
  • Determined to deliver positive year over year results, most recently exceeding PY by $40k in Q1 FY22
  • Have maintained a focus on raising my game and winning through people by aiding in the development of others
  • Achievements include development of 1 NCO Trainer, 1 Certified Sales Trainer and 1 Class of FY22 Rising Star as well as being part of training of new Sales Managers
  • Continuously contribute to OTOP collaboration at the center level, positively affecting both the team member and guest experience
  • Actively playing a part in national growth initiatives including serving on the Teambuilding committee and supporting as a Core Virtual Sales Manager

Field Marketing Manager

Gallagher Insurance
Brownsville, Texas
04.2018 - 09.2018
  • Successful multi-unit field marketing support for 17 agencies across assigned territory spanning Lower Rio Grande Valley and Laredo area Markets
  • Supported development of monthly promotions through assigned territory, including managing levels of Marketing collateral, presenting reports on promotion participation per district
  • Responsible for monthly compliance visits to access overall placement of collateral as per standards, guest satisfaction and community engagement
  • Managed Agency Creative Marketing Material (Flyers / Posters / Door Hangers
  • Met with all agency managers within assigned territory to create marketing plan for the month based on their individual needs and goals
  • Provided as needed Event Support - Food distribution, Captain Suit Management, Banner Set-up, Sound System Setup, Photos of Event, Game Coordination, Radio Remote Coordination on site, Social Network Posts (Facebook / YouTube).

Admissions Coordinator

Rio Grande City Nursing & Rehabilitation Center
Rio Grande City, Texas
03.2016 - 03.2018
  • Responsible for driving facility census by effectively managing and maintaining relationships with key referral sources in the medical community
  • Generating referrals to increase facility census by actively participating in community events and networking opportunities
  • Promoting the facilities services by delivering presentations at local businesses and agencies
  • Developing community awareness by planning and executing special events at the facility
  • Providing prospective family members with tours and admissions information to close sale
  • Ensuring a positive experience and brand loyalty by conducting customer service follow-up calls and visits with discharged patients and families.

Market Practice Specialist

WellMed Medical Management
McAllen, Texas
03.2014 - 03.2016
  • Managed marketing campaigns and projects for 7 clinics, 11 providers, and 6 mid-level providers in to help grow and maintain quality member panels
  • Build and maintain professional business relationships with providers, community leaders, and non-profit organizations on a B2B and B2C level
  • Serve as Community Relations Liaison for the Rio Grande Valley market; committee and group member for various local non-profits, senior related groups and in-network vendor relations
  • Generate, retain and track membership in designated territories by creating special projects, marketing campaigns, communications, events and educational efforts to train clinic staff
  • Create, plan and execute marketing campaigns with the following: print ads, billboards, radio/media, online ads, bios, copy write letters, direct mail-pieces with zip drops, invitations, newsletters and clinic initiative projects
  • Develop and plan B2B and B2C events including Grand Openings, Ribbon Cuttings, Sponsorship, Speaking Engagements, Health Fairs, Welcome Events, Open Houses, Educational events, Field Trips, VIP events, focus groups, and employee events.

Sales Lead

Ann Taylor Loft
McAllen, Texas
11.2012 - 04.2014
  • Motivating sales team to reach daily and weekly sales and credit goals as per store and company expectations
  • Responsible for the planning and execution of special in store events
  • Hired, trained and evaluated personnel in sales and marketing
  • Increased profits through effective sales training and troubleshooting profit loss areas
  • Generated repeat business through exceptional customer service
  • Maintained knowledge of current sales and promotions, policies regarding payment and security practices.

Community Manager

Health Care Initiatives, American Cancer Society
Edinburg, Texas
05.2012 - 07.2013
  • Implemented Health Initiatives programs to achieve Division goals and ensure volunteers, collaborators and donors are valued and made aware of the difference they are making on cancer in their local communities
  • Demonstrated sound community development principles to increase awareness of and utilization of ACS programs and services with the ultimate outcome being reduction in community cancer mortality and incidence and measurable improvement in quality of life for cancer patients and caregivers
  • Act as a credible resource and utilize project management skills to represent and implement all aspects of American Cancer Society health initiatives interventions (event planning/implementation, cancer education/awareness, etc.)
  • Collaborate in a team effort to help achieve the goals of volunteer recruitment, advocacy, and income development, including interfacing health initiatives programs with local fundraising events
  • Effectively promoted the American Cancer Society to community members, potential donors, and business partners within the region
  • Establish and support collaborations, coalitions, and volunteer partnerships which further the health initiatives goals of the Region, while preserving the identity and visibility of the American Cancer Society
  • Identify, cultivate, and manage key relationships with Health Care Systems as well as volunteers
  • Help patients navigate health care systems, help identify community resources and services, and advocate on behalf of cancer patients
  • Act as the Look Good Feel Better team lead by recruiting volunteers, implementing training, and scheduling sessions for Health Care Systems throughout the region.

Social Services Outreach Coordinator

The FoodBank of the Rio Grande Valley
Pharr, Texas
02.2011 - 05.2012
  • Coordinated the outreach program and the revision of applications for assistance programs Health and Human Services
  • Served as a relationship manager with local school districts and community organizations to provide education on eligibility criteria and guidelines for assistance programs
  • Met monthly goals of individuals and families served through application assistance
  • Assisted with application process including new applications, follow-up and renewal of benefits.

Education

Bachelor of Arts - Communications

University of Texas Pan American
Edinburg, TX
12-2009

Skills

  • Skilled in Sales Strategy Development
  • Professional Client Relationship Manager
  • Qualified LSM plan developer & strategic planner
  • Effective in KPI tracking
  • Purposeful Developer of Teams
  • Seasoned Community Relations Liaison
  • Data-Driven Decision-Making
  • Sales Coaching

Affiliations

  • National Hispanic Professional Organization of Women Executives
  • McAllen Chamber of Commerce
  • RGV Grande Valley Hispanic Chamber of Commerce
  • Junior League of McAllen

Accomplishments

  • FY20 Sales Manager of the Year Nominee
  • FY22 Sales Manager of the Year Winner
  • FY23 Sales Manager of the Year Nominee

Timeline

Multi-Market Sales Manager

Main Event Entertainment
03.2022 - Current

Field Marketing Manager

Gallagher Insurance
04.2018 - 09.2018

Admissions Coordinator

Rio Grande City Nursing & Rehabilitation Center
03.2016 - 03.2018

Market Practice Specialist

WellMed Medical Management
03.2014 - 03.2016

Sales Lead

Ann Taylor Loft
11.2012 - 04.2014

Community Manager

Health Care Initiatives, American Cancer Society
05.2012 - 07.2013

Social Services Outreach Coordinator

The FoodBank of the Rio Grande Valley
02.2011 - 05.2012

Sales Manager

Main Event Entertainment
09.2008 - 03.2022

Bachelor of Arts - Communications

University of Texas Pan American

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Melisa Tejada