Melissa Allen

Delivering strategic direction and consulting expertise to clients, overseeing multiple projects, and ensuring the timely delivery of creative work aligned with strategy and meeting established objectives and expectations.

• Collaborate with clients to develop and implement successful planning and execution of marketing strategies and creative initiatives that align with clients' brand and business objectives.
• Provide comprehensive strategic marketing guidance and strategy during new construction and/or renovation of community centers and fitness facilities, spanning from initial concept and branding to membership, opening, and operations.
• Created and enhanced initiatives to attract and retain members across diverse client sites with effective marketing strategies, planning, and measurable results.
• Cultivate robust client relationships, offering leadership and guidance, while concurrently mentoring and coordinating multiple remote and on-site teams to ensure effective communication and timely project completion.

Independent marketing consultant offering marketing strategy, guidance, and implementation services to businesses and non-profit organizations

• Developing innovative marketing solutions tailored to individual needs and specialized niches
• Offer counsel on marketing strategy, brand positioning, messaging, and identity, ensuring consistency across all marketing channels
• Provide guidance on digital marketing initiatives, including website content, social media, and content marketing, to engage customers and members
• Produce compelling content to help drive social interaction and website traffic, enhancing brand authority, and engaging target audiences
• Creative and detail-oriented marketing professional with significant experience supporting clients within both non-profit and for-profit sectors through strategic planning, marketing solutions, and skillful consulting.

• Embarked on two-year adventure with husband and three children
• Managed logistics and itinerary planning for global journey to 10 countries, demonstrating organizational skills, adaptability, and cultural awareness.

Oversaw marketing and communications for North America's fourth-largest Jewish community center with a $15 million operating budget.

• Developed and executed annual marketing plan aligning with organizational goals, while implementing and supervising the brand strategy, ensuring quality and consistency.
• Led strategic planning, project management, and supervision of both traditional and digital marketing efforts, increasing the marketing team, and optimizing workflow procedures.
• Developed and implemented marketing strategies to meet membership goals, preschool and summer camp enrollments, attendance at Cultural Arts events, as well as supporting development initiatives such as a $15 million renovation and construction campaign.
• Worked closely with the Board and Committees, while also providing education to both leadership and staff.

Collaborated with senior leadership on internal and external communications.

• Created content and assisted in organizing quarterly newsletter and Town Halls, as well as quarterly tracking materials, and contributed to intranet site.
• Formulated external marketing materials, such as press releases, letters, and articles for clients' newsletters and publicity requirements.

Managed media relations and marketing activities for museum's annual operating budget of $2.3 million.

• Crafted news releases, pitched stories, and conducted research for media requests and inquiries related to all traveling and permanent exhibits, plus special events.
• Oversaw and expanded constituent database, encompassing both current and past members, utilizing direct mail appeals, special events, and individual outreach.