Melissa Austin
Fremont,Ohio
Summary
I'm a passionate and highly motivated Content Creator with a proven track record of developing engaging content with a measurable impact. I work well autonomously and collaboratively and am adept at managing multiple projects while producing successful outcomes. I have 8+ years of experience in marketing content development, 5 of which have been in fully remote positions. I believe that human connection is at the heart of successful marketing, and I want to help you create that connection.
Overview
10
10
years of professional experience
Work History
Senior Content Strategist
Joyce University Of Nursing & Health Sciences
08.2021 - Current
- Supported the institution through a full rebrand effort from Ameritech College to Joyce University, which included a fully migrated website, internal/external communications strategy, marketing content, web content, SEO strategy, and PR.
- Developed data-driven content strategies for new web content pages/experiences, new product launches, internal and external communications.
- Strategized, produced, and optimized SEO-supported long-form blog content that inspires, educates, and converts readers interested in nursing and health science education.
- Managed content development and optimization projects including the oversight of freelance writers, approval of content via internal subject matter experts and compliance review, developing and maintaining an annual and quarterly content optimization calendar.
- Managed a diverse portfolio of projects while being responsive to multiple audiences and stakeholders. Projects include but are not limited to press releases, event marketing, newsletter development, web content development and optimization, blog strategy and development, content SEO, performance analytics.
- Managed internal and external content production with key team members, departments, clients, and vendors, including social media, paid search, lifecycle marketing, admissions, compliance, academics, and business development.
- Wrote, edited, and proof-read engaging and successful marketing, advertising, and website copy, as well as internal memos addressed to staff, faculty, and/or students, newsletters, and blogs.
- Independently solicited information from a wide variety of sources in order to plan and create effective communication strategies for internal and external audiences.
- Provided guidance to project sponsors on internal communications strategies and messaging to ensure all communications materials further the project’s objectives, engage internal stakeholders, assists with change management, and maintain brand presence at every touch point.
- Provided support to other team members on ideation, execution, and QA of marketing collateral.
- Coordinated with public relations team on press releases and other external communications to ensure consistency in messaging.
- Improved search engine rankings through strategic link building initiatives and on-page optimization efforts.
- Conducted comprehensive content audits to identify gaps and redundancies, leading to improved overall content quality.
- Optimized website traffic by implementing effective SEO techniques and conversion-rate optimization tactics to drive more qualified traffic and improve user engagement.
- Used a number of data analytics tool to gather, analyze and interpret organic website performance, including: GA4, Search Console, SEMrush, and Domo tools.
- Assembled reports and presentations to share insights and recommendations with stakeholders.
Content Marketing Manager
Overstock.com
01.2018 - 08.2021
- Passionately led a team of highly skilled copywriters with a mission to provide the organization with quality content that supports the brand vision and meets business goals
- Partnered with an international consulting firm to develop a multifaceted content strategy that aligned subject matter along the user journey which increased organic traffic to the blog by 67% YOY
- Developed brand tone of voice guidelines to create consistency of brand voice at every customer touch point with the aim to build brand loyalty and grow share of voice
- Developed strategy for aligning our brand tone pillars along customer journey to deliver memorable content designed to connect with our audience on an emotional level
- Supported 17 teams across the organization with copywriting, copyediting, and content strategy, including everything from commercial script writing and marketing collateral to technical writing and static web copy
- Member of the Marketing council, responsible for testing, pitching, and gaining alignment from marketing leadership on promotional messaging strategies
- Brand Council member responsible for presenting high-level messaging strategies and providing feedback on branding decisions
- Marketing culture committee member responsible for assessing the effectiveness of our marketing culture through satisfaction surveys and implementing tactics to improve morale and survey scores
Content Marketing Copywriter Lead
Overstock.com
01.2016 - 01.2018
- Developed a special-ops channel within content marketing responsible for creating new avenues for content development including inspirational videos, diverse blog templates, and subject matter opportunities
- Responsible for mentoring entry-level copywriters through substantive editing and SEO training with the goal of maintaining a consistent brand voice and helping to develop a highly skilled and highly effective writing team.
Content Marketing Copywriter
Overstock.com
01.2015 - 01.2016
- Responsible for researching, writing, and publishing unique, high-quality, SEO-driven blog content with the goal of building brand authority and driving qualified organic traffic to the website.
Marketing Copywriter
Farmers Market, Overstock.com
01.2014 - 01.2015
- Leveraging Overstock.com's robust platform, Farmers Market delivers fresh, locally-produced food straight to customers' homes
- Created robust, compelling, and on brand marketing materials across website, social media, print, and email communications
- Responsible for testing, writing, and publishing recipe content for the Farmers Market recipe catalog with the goal of engaging our unique audience with relevant content and bring awareness to the value of farm-fresh ingredients and our vendors
- Worked with print publications to develop marketing materials and inserts for magazines to drive both customer and vendor awareness of our program.
Education
Sociology / Philosophy -
Weber State University
05.2011
Skills
- Copywriting
- Copy Editing
- Content Strategy
- Marketing Analytics
- Content SEO
- HTML and CSS Basics
- Brand Messaging
- Content Management
- Creative Problem Solving
- Collaboration
- Emotional Intelligence
Websites
Hobbies & Interests
- Cooking
- Gardening
- Reading
- Camping
- Rewilding
- Feminine Reclamation
- Soul Work
- Embodiment
- Mysticism
- Energetics
- Lightwork
- Herbalism
Timeline
Senior Content Strategist
Joyce University Of Nursing & Health Sciences
08.2021 - Current
Content Marketing Manager
Overstock.com
01.2018 - 08.2021
Content Marketing Copywriter Lead
Overstock.com
01.2016 - 01.2018
Content Marketing Copywriter
Overstock.com
01.2015 - 01.2016
Marketing Copywriter
Farmers Market, Overstock.com
01.2014 - 01.2015
Sociology / Philosophy -
Weber State University
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