Melissa Avelino
Fort Worth,TX
Summary
Detail-oriented and client-focused professional with 8+ years of experience in data analysis, project management, and business operations. Skilled in evaluating performance, identifying trends, and delivering actionable insights to support decision-making. Known for strong organizational skills, problem-solving, and the ability to manage multiple priorities while maintaining accuracy in fast-paced environments.
Overview
9
9
years of professional experience
Work History
Digital Media Strategist
Amadeus Hospitality
Irving, TX
04.2021 - Current
- Managed up to 38 client accounts; analyzed data to support business decisions and improve outcomes
- Oversaw budgets of 200k and data tracking with a strong focus on accuracy and efficiency
- Identified trends, risks, and performance gaps through data analysis and reporting
- Collaborated cross-functionally to ensure accurate execution and client alignment
- Delivered client-facing reports with clear insights and actionable recommendations
Marketing Campaign Coordinator
TravelClick Inc, An Amadeus Company
North Richland Hills, TX
04.2018 - 04.2021
- Coordinated email marketing campaign creation process and day-to-day needs of over 115 client accounts.
- Compiled product, market and customer data to forecast accurate sales and profit projections.
- Researched and created innovative marketing campaigns to increase engagement with target demographic and drive brand exposure.
- Assisted with content creation, image selection, database segmentation, A/B testing, drip marketing and web analytics.
- Supervised email marketing configuration and implementation throughout migration between Digital Alchemy and TravelClick.
Marketing Campaign Coordinator
Digital Alchemy
North Richland Hills, TX
10.2017 - 04.2018
- Guaranteed successful delivery of projects within client deadlines and coordinated the implementation of 65 new full-service clients.
- Compiled and presented key reporting metrics to guide client decisions in strategy processes.
- Developed new processes and procedures to streamline billing and on-boarding of 400 clients.
- Responsible for client training on self-service email campaign platform.
Education
Bachelor of Arts - Psychology
University Of North Texas
Denton, TX12-2016
Skills
- Customer relations
- Problem resolution
- Client promotion
- New product introduction
- Cross-functional communication
- Project management
- Microsoft office suite
- Salesforce
- Campaign management
- Data-driven marketing
Timeline
Digital Media Strategist
Amadeus Hospitality
04.2021 - Current
Marketing Campaign Coordinator
TravelClick Inc, An Amadeus Company
04.2018 - 04.2021
Marketing Campaign Coordinator
Digital Alchemy
10.2017 - 04.2018
Bachelor of Arts - Psychology
University Of North Texas