Melissa Banks

• Handled customer relations issues, enabling quick resolution, and client satisfaction.
• Increased sales revenue by developing and implementing effective sales strategies.
• Built long-lasting client relationships through excellent customer service and consistent followups.
• Led a successful sales team by providing motivational coaching and performance-based incentives.

• Worked hand-in-hand with Facebook, Instagram, Pinterest, TikTok and Snapchat and SEM and SEO to create innovative advertising solutions to help dealers solve real business challenges.
• Established strong, long-term client relationships and increase company-wide retention;
• Identified key growth opportunities within accounts to help build and increase our Customers’ Lifetime Value,
• Established and measured key metrics.
• Suggested solutions and innovative ideas to meet client needs
• Identified opportunities and increased growth within advertising portfolio.

• Cultivated relationships with C-Suite or major accounts.
• Managed existing book of business while prospecting for and closing new business
• Developed multimedia marketing plans including SEO, SEM, display, video, social media presence and advertising, OTT, and listing services.
• Planned and executed media schedules. Optimized media spends and increased ROI.

• Developed and grew dealer relationships in Southwest Florida.
• Conducted in store and ongoing training to foster engagement with TRUECar services and affinity partner programs.
• Performed detailed needs analysis to tailor product adoption and strategies for increased sales.
• Conducted monthly meetings to review analytics and benchmark progress.
• Functioned as first point of contact for dealers to troubleshoot, resolve and/or escalate as necessary.

• Articulated Edmunds value proposition, present product suite, and closed new business.
• Developed and grew dealer relationships and product engagement with all levels of staff, management, and principals;
• Analyzed and communicated reporting monthly to optimize dealers success,

• Developed and managed departmental expense and revenue budgets,
• Established relationships with online ad networks and third party vendors to maximize advertising spending for NJ.com and SILive.com,
• Managed RFP processes,
• Developed and execute sales strategies to maximize growth in key segments – financial, entertainment, healthcare, travel, retail,
• Worked closely with content, tech, and operations to develop strategic promotion and sponsorship solutions,
• Managed a team of account executives.
• Worked with newspaper affiliates at the executive level to manage product rollout and training.

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• Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
• Organized successful trade show exhibits, showcasing products or services effectively to potential customers or partners.
• Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
• Mentored junior team members, providing guidance and support to foster professional growth and skill development within the marketing department.
• Negotiated partnerships with key influencers, maximizing brand exposure in target markets.
• Negotiated with vendors and service providers, securing favorable terms and supporting budget objectives.
• Coordinated with sales teams to align marketing and sales strategies, driving revenue growth.
• Oversaw budget allocation for marketing initiatives, ensuring cost-effective spending and financial accountability.

Established key relationships with community and business leaders.

Produced and managed departmental budget of $8 million,

Crafted and implemented all public relations and marketing strategies.

Negotiated all corporate sponsorships to enhance brand in marketplace.

Created and managed all promotions, both in print and at events

Lead all creative marketing production including radio/television commercials, print, online, and outdoor campaigns in line with our brand identity,