MELISSA BASYE

2022 – 2025

• Served as one of six Product Owners specializing in Salesforce for an Experience Cloud product to maintain and digitally transform the Multifamily Underwriting Platform, leading one of three Salesforce teams within the Agile Release Train and coordinating priorities across 10 scrum teams.
• Owned and prioritized not only the team product backlog, but the entire Multifamily Divisional Maintenance backlog, defining product vision, roadmaps, and strategies aligned with organizational goals.
• Increased team velocity by 65% through process refinement, backlog prioritization, and streamlined workflows.
• Delivered five government-critical features on time and within scope, ensuring full compliance and stakeholder satisfaction.
• Partnered with stakeholders ranging from associate to executive vice president to gather requirements, align on business objectives, and communicate progress through structured reporting and feedback loops.
• Implemented Agile best practices, improving delivery timelines and fostering a culture of continuous improvement.
• Drove user-centered product development through UX collaboration, user testing, and analysis of customer feedback and usage data.
• Conducted market and trend research to inform product strategy, maintain competitive positioning, and identify innovation opportunities.
• Mitigated delivery risks by proactively identifying dependencies, managing cross-functional impacts, and driving resolution strategies.
• Led cross-functional launches in coordination with marketing, sales, and support, ensuring seamless go-live execution and platform adoption.
• Optimized team collaboration through improved communication channels, regular coordination meetings, and new software tool implementation.
• Championed product documentation, training, and onboarding processes to improve team efficiency and stakeholder alignment.
• Drove measurable gains in customer satisfaction through active engagement, issue resolution, and feature delivery aligned to user needs.

• Acted as the frontline liaison between customers and a specialized development team within the Agile Release Train, ensuring customer feedback directly shaped platform enhancements.
• Owned and prioritized the maintenance and enhancement backlog, delivering iterative improvements that supported platform stability and performance.
• Increased team performance by 12% by spearheading the design and leadership of two cross-functional teams focused on system enhancements and operational efficiency.
• Partnered with UX designers to deliver intuitive interfaces for Run the Business and Acquisition Transformation products, boosting user satisfaction by 70%.
• Delivered critical Multifamily Governance, CRM, and Dashboard features for the Executive Vice President, exceeding MVP expectations and accelerating time-to-value.
• Championed the voice of the customer, gathering and translating user feedback into actionable user stories, ensuring enhancements addressed real business pain points.
• Collaborated closely with developers, QA, and product teams to triage defects, validate fixes, and support smooth deployments.
• Supported Agile ceremonies, sprint planning, and backlog refinement, ensuring work aligned with business priorities and platform objectives.
• Conducted research and pursued relevant certifications to stay ahead of industry trends, strengthen product expertise, and foster continuous team learning.
• Maintained clear product documentation and reporting, enabling knowledge sharing, transparency, and stronger stakeholder alignment.

• Rotated across multiple scrum teams to build foundational product development skills and gain exposure to Salesforce ecosystem architecture and mobile application development.
• Achieved 100% adoption rate for the DUS Inspect mobile property inspection application by supporting go-to-market execution and end-user enablement.
• Executed coordinated launch strategies across three product owners to deliver six essential platform features.
• Led manual and user acceptance testing (UAT) in lower environments to validate functionality, identify defects, and ensure a smooth production rollout.
• Shadowed senior product owners to learn backlog management, sprint planning, and agile delivery best practices.
• Partnered with QA and development teams to improve test coverage and accelerate feedback loops during feature delivery.
• Contributed to continuous improvement by documenting test results, identifying gaps, and supporting enhancements to mobile and Salesforce-based applications.

• Completed an intensive 18-month rotational program focused on customer engagement, credit underwriting, and business strategy, building a strong foundation for product and platform roles.
• Evaluated credit applications and financial statements to assess risk, ensuring compliance with lending policies and mitigating exposure through diligent underwriting practices.
• Conducted comprehensive due diligence and contract reviews to reduce credit and operational risk, ensuring adherence to regulatory requirements and internal controls.
• Analyzed market trends and competitor activity to inform strategic decision-making on deal structures and credit strategies.
• Streamlined deal management and approval workflows, improving efficiency and visibility across the sales pipeline.
• Developed data-driven reporting tools that enhanced visibility into performance metrics, enabling more informed decision-making across departments.
• Partnered with finance and strategy teams to evaluate portfolio performance, identify areas for growth or risk, and inform resource allocation.
• Facilitated stakeholder workshops and strategic planning sessions to align cross-functional teams on enterprise objectives.
• Mentored junior analysts and led training sessions, fostering skill development and knowledge sharing within the team.
• Managed and maintained client data in CRM systems to support accurate pipeline tracking, stronger customer relationships, and improved reporting accuracy.

GPA: 4.0

• Dean's List Fall of 2024
• Dean's List Spring of 2025
• Dean's List Summer of 2025

• Relevant Program Courses: Digital Business Technology, Database Management, Internet Programming, Project Management, Object-Oriented Systems Analysis, Internet Programming II, User Experience Strategy, Capstone Project, Digital Transformation Strategy and Advanced Topics in Business and Technology