Summary
Overview
Work History
Education
Skills
Timeline
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Melissa Botkin

Raleigh,NC

Summary

Dynamic Key Account Manager with 15 years' experience and a strong background playing a vital role in the development, management, growth and retention of key accounts for a wide range of organizations. Service-centric leader dedicated to fueling revenues, enhancing client experience and achieving top brand loyalty. Highly adept in performing within high-pressure and deadline-driven environments, driving full sales lifecycles with focus on territory expansion.

Overview

10
10
years of professional experience

Work History

Territory Manager

CAR Financial Services
01.2024 - Current

Responsible for developing and maintaining dealer relationships.

Customize and provide local point of service contract for dealer base. Developed proposals for floorplan, bulk purchases, streams of payments, and point of sale options,

Utilize the understanding of day to day long term goals of dealers

Digital Sales Representatives

America’s Auto Auction
01.2023 - 12.2024
  • Built relationships with customers for long-term business growth within our SaaS multi-digital platform
  • Achieved sales goals and service targets by cultivating and securing new customer relationships.
  • Resolved problems with high-profile customers to maintain relationships and increase return customer base.
  • Collaborated with upper management to implement continuous improvements and exceed team goals.
  • Managed accounts to retain existing relationships and grow share of business.
  • Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
  • Demonstrated products and software to show potential customers benefits, advantages, and encourage platform signup.
  • Demonstrated products to show potential benefits, advantages, and encourage purchases.
  • Prepared and implemented strategic growth plans for territory based on company goals and expectations
  • New market with no excising accounts,, exceeded projected sale goal by 250%
  • Training, managing, and maintaining inventory on SaaS multi-platform

Key Account Manager

Car Capital Technologies
07.2022 - 11.2022
  • Secured high-value accounts through consultative selling SaaS effective customer funding solutions and promoting compelling business opportunities.
  • Boosted customer satisfaction by providing teams with training and skills to optimize service delivery in alignment with individual needs.
  • Consistently achieved top ranking in revenue and profit growth.
  • Provided servicing, management and retention of 200+ accounts.

Account Manager

CarBucks Floor Plan/Grandsouth Bank
02.2016 - 07.2022
  • Expanded customer base by strategically qualifying leads and building tools that identified prospective customers who were most likely to convert. Increased customer base by 42% year over year and added 10M+ of credit lines in North Carolina market
  • Developed strong lines of communication with customer base increasing average dollar utilization to 300K per month
  • Collaborated with National Sales Director on multiple projects including launch of company-wide WIG program. Created spreadsheets to set KPI's and developed marketing strategy producing $100+ million in sales for company
  • Performed on-site collateral audits according to policies and procedures
  • Developed and maintained 75 new dealer accounts for state of North Carolina
  • Exceeded minimum monthly application goals by 100%-140% every month
  • Performed on-site collateral audits
  • 99% non-loss due to communicated potential

Outside Account Representative

Adesa Of Raleigh Auto Auction
07.2014 - 01.2016
  • 125% of vehicle quota met in last 12 months
  • Successfully grew sales volume by 225%
  • Increased new accounts franchise and independent dealership accounts; 20 per month
  • Negotiated if bids. Close rate 85-95% success rate

Education

Bachelor of Science - Marketing Management

Goldey Beacom College
Wilmington, DE
05.1996

Skills

  • Salesforce(10 years)
  • Marketing(10 years)
  • MS Office (10 years)
  • Management (7 years),
  • Communication (10years)
  • Sales (10 years)
  • Business Development (10 years)
  • Management and sales SaaS B2B (7)
  • Team Collaboration and Leadership
  • Customer Relationship Management
  • Multitasking and Organization

Timeline

Territory Manager

CAR Financial Services
01.2024 - Current

Digital Sales Representatives

America’s Auto Auction
01.2023 - 12.2024

Key Account Manager

Car Capital Technologies
07.2022 - 11.2022

Account Manager

CarBucks Floor Plan/Grandsouth Bank
02.2016 - 07.2022

Outside Account Representative

Adesa Of Raleigh Auto Auction
07.2014 - 01.2016

Bachelor of Science - Marketing Management

Goldey Beacom College
Melissa Botkin