Melissa Brooks
Erie,PA
Summary
Personal Statement Friendly, loyal, and clearly dedicated individual who has an ambition to succeed in any given environment Extensive experience in the hospitality industry. Customer service focused. Work effectively and efficiently with a team and independently. Results-driven sales performer with solid history of success in bringing in new customers, managing revenue streams and maintaining solid account relationships. Continuously monitor competitors and research market conditions to stay responsive and successful in dynamic environments. Persuasive negotiation and program management abilities.
Overview
17
17
years of professional experience
Work History
Cluster Senior Sales Manager
Whitelodging
05.2019 - 11.2023
- Worked diligently to resolve unique and recurring complaints, promoting loyalty, and enhancing operations.
- Established ambitious sales targets, managed deployment strategies, and developed go-to-market plans to capitalize on every revenue opportunity.
- Forecasted sales and established processes to achieve sales objectives and related metrics.
- Achieved dramatic sales increase by skillfully managing relationships and proactive sales approaches.
- Consistently serviced accounts to maintain active contacts and continuously promote profitable offerings.
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Resolved customer issues quickly to close deals and boost client satisfaction.
- Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
- Grew sales and boosted profits, applying proactive management strategies and enhancing sales training.
- Closed lucrative sales deals using strong negotiation and persuasion skills.
- Built relationships with customers and community to establish long-term business growth.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Top Sales Manager Quarter 1, 2, and 3 2023
- Exceeded room revenue and catering goals by 375% YOY.
- Increased Business Transient Accounts Revenue by 156% YOY.
- Over $1,000,000.00 in sales revenue by end of 3rd quarter.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Managed accounts to retain existing relationships and grow share of business.
- Recruited for position.
Director of Sales
SpringHill Suites by Marriott
05.2012 - 05.2019
- Focused on building relationships with new and existing corporate accounts, group and tour business as well as individual travelers
- Responsibilities include achieving weekly, monthly and yearly Revenue, ADR, and RevPar goals while utilizing STAR report, budget, and forecasting tools
- Achieving weekly goals as far as prospecting, maintenance of accounts, site tours, and appointments
- Participating in local events, staying on top of local market and all competitor’s accounts
- Guest service and customer satisfaction top priority
- Assist Revenue Analyst and General Manager with daily revenue management
- Lead yearly budgeting process proving positive growth year over year.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Forecasted sales and established processes to achieve sales objectives and related metrics.
- Established pricing strategies to maintain competitive pricing and maximize profits.
- Connected with prospects through trade shows, cold calling and local-area networking.
- Achieved dramatic sales increase by skillfully managing relationships and proactive sales approaches.
- Consistently serviced accounts to maintain active contacts and continuously promote profitable offerings.
- Managed accounts to retain existing relationships and grow share of business.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Built relationships with customers and community to establish long-term business growth.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Recruited as Director of Sales.
Sales Manager
Homewood Suites by Hilton, Fairfield Inn by Marriott
05.2011 - 05.2012
- Responsibilities include achieving monthly and yearly revenue, EsOcc, and RevPar goals while focusing on STAR report
- Knowledge of local market and all competitor’s accounts
- Focus on guest service as well as building new relationships with new accounts while maintaining relationships with existing accounts
- Participate in revenue management and assist revenue analyst
- Extended stay and corporate main focus at Homewood Suites as well as increasing weekend SMERF and transient business
- Achieved sales goals and service targets by cultivating and securing new customer relationships
- Established pricing strategies to maintain competitive pricing and maximize profits
- Achieved dramatic sales increase by skillfully managing relationships and proactive sales approaches
- Achieved 100% of Revenue, RevPar, and EsOcc goals for 2010 at TownePlace Suites by Marriott Exceeded corporate business goal by 200%-300% at Fairfield Inn by Marriott as well as increased group business by 200% -, Has increased extended stay from 20% PTD to 52% and 13% to 48% YTD at Homewood Suites.
Sales Manager
TownePlace Suites by Marriott
09.2009 - 05.2011
- Main focus is inside and outside sales calls on local businesses having need for extended stay accommodations
- Meet, maintain, and exceed quarterly and yearly goals in Revenue, EsOcc, and RevPar
- Build great relationships with local business contacts as well as guests
- Not only maintain existing accounts but increase new accounts
- Participate in revenue management and assist revenue analyst in staying in line or above competition
- Responsible for all property tours to customers and new clients.
- Built relationships with customers and community to establish long-term business growth
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning
General Manager
Quality Inn and Suites Conference Center
04.2007 - 07.2009
Education
Some College (No Degree) - Early Childhood Special Education
Edinboro University
Edinboro, PASkills
- Strong Leadership Skills
- Work independently while maintaining close relationships
- Strong organizational and planning skills
- Manage and complete high volume of work
- Ability to carry out multiple tasks and meet deadlines
- Excellent communication skills
- Ability to schedule, plan, and execute quality work
- Excellent attention to detail
- Ability to think creatively
- Company integrity
- Rapport and Relationship Building
- Business Growth and Retention
- Client Relationship Management
- Sales Planning
- Contract Negotiations
- Service Upselling
Timeline
Cluster Senior Sales Manager
Whitelodging
05.2019 - 11.2023
Director of Sales
SpringHill Suites by Marriott
05.2012 - 05.2019
Sales Manager
Homewood Suites by Hilton, Fairfield Inn by Marriott
05.2011 - 05.2012
Sales Manager
TownePlace Suites by Marriott
09.2009 - 05.2011
General Manager
Quality Inn and Suites Conference Center
04.2007 - 07.2009
Some College (No Degree) - Early Childhood Special Education
Edinboro University
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