Summary
Overview
Work History
Education
Skills
Timeline
Melissa Cannon

Melissa Cannon

Monroe,GA

Summary

Accomplished leader in PropTech and SaaS, adept at cultivating enduring client relationships. As a seasoned Account and Customer Success Manager, I excel in strategic account management, revenue growth, and exceeding performance targets. With a track record of delivering exceptional client value, identifying upselling opportunities, and ensuring genuine satisfaction, I seamlessly collaborate across departments, from interdepartmental teams to C-level executives. My technical proficiency in Salesforce, Office365, and SAP enables streamlined processes and data-driven decision-making, making me a valuable asset for impactful results and lasting partnerships.

Overview

14
14
years of professional experience

Work History

Customer Success - Account Manager

Progressive
05.2023 - Current
  • Promote sale of bundled products to ensure optimal solution for customer. Sell with goals of exceeding departmental, financial, and unit targets. Increase sales by 10%.
  • Stays abreast of competitive landscape and emerging technologies to best position Progressive Direct Services in marketplace.
  • Led and mentored development of junior customer success managers while serving as senior customer success manager.
  • Fostered professional development and growth by leading and mentoring team of four junior CSMs. ·
  • Drove significant growth in key accounts and increased high Gross Renewal Rate (GRR) by developing / enhancing client relationships and managing cross-functional teams.
  • Lead supervision for new hires and/or floor support.

Account Manager, Sales Partner

EdFoal AI
10.2023 - Current
  • Identify and target potential clients in US who can benefit from AI services.
  • Develop and execute a strategic sales plan to achieve revenue targets.
  • Cultivate and nurture long-term relationships with key stakeholders.
  • Collaborate with AI development team to tailor solutions to client needs.
  • Stay up-to-date with industry trends and market dynamics to identify new opportunities.
  • Represent company at industry events and networking functions.
  • Provide enterprise level solutions Artificial Intelligence as a Service (AIaaS) in areas of data engineering, automation, machine learning (ML), natural language processing (NLP), computer vision, predictive analysis, and generative AI.
  • Daily focus on customer satisfaction and resolving any and all issues for overall increased satisfaction scores and revenue protection
  • Collaborate with Project Management and Solutions Engineering teams to upsell/cross sell current clients
  • Coordinate with Sales Executives and Project Management team to ensure smooth kick off for newly acquired customers

Customer Experience Manager

Homeward, Inc.
08.2021 - 05.2023
  • Effective Communication and Engagement - Articulate unique value of Homeward approach, providing expert support to customers and agents.
  • Guide agents and clients through entire home selling and home buying process
  • Manage agent needs and protect timelines within fast moving transactions.
  • Facilitate contract negotiations with buyer agents on behalf of selling principal
  • Leverage market conditions to forecast contract volume, terms, and net to selling principal
  • Communicate time sensitive contract details to all stakeholders
  • Collaborate with cross channel teams to resolve high impact time sensitive issues
  • Facilitate over 200 home sales netting over $75M in sales
  • Top Performer in Sales and Client Satisfaction - Consistently ranked top 20% for sales, conversion rates, and client satisfaction, demonstrating a track record of excellence.
  • Client Success Management Expertise - Collaborate strategically with clients, offering tailored solutions for mutual success.
  • Identify growth opportunities, working seamlessly with Sales to expand portfolios.
  • Onboarding and Training Leadership - Lead seamless onboarding for new clients, ensuring positive transition and providing training on products/services.
  • Issue Resolution and Proactive Problem-Solving - Act as liaison, orchestrating timely issue resolution and proactively addressing potential challenges.
  • Strategic Relationship Building - Cultivate robust relationships with brokerages and realty teams, contributing tobtrusted industry partner status.
  • Converted over 60% of company provided leads on goal of 50%

Account Manager, Consumer Loans

Lenox Financial
03.2021 - 08.2021
  • Inside sales role with emphasis on phone prospecting and lead conversion leveraging CRM to collect, organize and manage sales data and customer information.
  • Converted leads to qualified referrals and then implemented relationship management strategies to ensure repeat client referrals.
  • Effectively secure financing for Borrowers - Monthly pipeline consistently over $2,000,00
  • Maintained in-depth knowledge of home construction process, and real estate markets across multiple states, competition analysis, and sales cycle management.
  • Met and exceeded daily/weekly productivity metrics in outbound calls, scheduled presentations, transaction management and submitted referrals.
  • Monitored performance of existing loan portfolios to identify and address any issues.
  • Identified problem areas within loan portfolios, analyzed risks and suggested appropriate solutions resulting in 10% customer retention increase.
  • Licensed in 12 States

MLO - Account Manager

Amerisave Mortgage
07.2020 - 03.2021
  • Qualified leads, built relationships and executed sales strategies to drive new business.
  • Secured high-value accounts through consultative selling, effective customer solutions, and promoting compelling business opportunities.
  • Negotiated and closed profitable sales contracts with new and existing customers to increase loyalty and retention.
  • Maintained high level of understanding regarding industry trends, legislation, compliance and competitor activity.
  • Originated, negotiated, and expedited loans for members finding appropriate loan program by reviewing applicant needs and risk mitigation.
  • Structured transactions and assisted members in loan process, from pre-approval to underwriting negotiation to loan closure.
  • Managed portfolios of new and existing members, worked along processing department to close loans.
  • Performed and used multi-factorial analysis of cash flow using W-2’s, paystubs, assets, bank statements, and taxes with proper documentation of mitigating factors to ensure loan was within policies and guidelines.
  • Consistently exceeded monthly sales.

Agent Experience Partner (Account Manager)

Opendoor
07.2018 - 05.2020
  • Virtual primary point of contact for high volume portfolio of interested home sellers.
  • Duties included proactive communication with interested clients, scheduling discovery calls, presenting sellers with Opendoor’s offer to purchase or adjacent services, negotiating repair estimates within due diligence period, and ensuring a successful closing.
  • Worked with agents from contract to close to meet seller’s needs and timelines.
  • 285 houses closed, 300+ contracts, high conversion & low withdrawal rate.
  • $87.5M in Homes Acquired, and put up for resale.
  • Consistently performed in top 20% in the company in the areas of monthly sales, conversion, and client satisfaction.
  • Started within first 35% of startup company employees and assisted in creating standard operating procedures, trainings, and operational enhancements for organization.
  • Lead key business development initiatives throughout new markets — collaborating with Product Development Team on new market analyses, city comparisons, pilots, and market launches.
  • Supported organization in rapid expansion from 2 to 18 markets in 2.5 years.
  • Guide customers through the process of selling directly to Opendoor (without real estate agents); executing and managing a team on fast paced, high volume SLA’s (over indexing on personal SLA’s at 92% vs. 90% goal).
  • Assist Manage the newly created teams of Homebuilder and Agent Acquisition Home Advisors — consisting of multiple remote and local teams in Atlanta and Dallas-Fort Worth areas.
  • Oversee Homebuilder Team of ~10 people and developed team from ground up — achieving 120% to goal YoY and becoming the largest internal market within Opendoor.
  • Mediate between customers and builders and support builder partnerships with Opendoor.
  • Mentor Junior Associates in Agent Experience Partner Team, focusing on professional growth, ongoing training, and talent retention.

Corporate Recruiter + Coach

Owners.com / Altisource Portfolio Solutions
02.2018 - 07.2018
  • Spearheaded behavioral interview process for tech-driven startup resulting in 24 successful hires during Q2 2018.
  • Expanded recruitment efforts into various corporate sectors, including Property Management, Business Development, Brokerage Support, and IT.
  • Aligned recruitment strategies with specific business needs through collaboration with hiring managers.
  • Introduced tailored interview guides, leading to 50% increase in 90-day agent retention and improved equity in screening process.
  • Led impactful initiative to collaborate with local real estate association, enhancing brand awareness and establishing consistent pipeline of high-performing agent candidates.
  • Tracked and analyzed recruitment KPIs to measure value of resources and ensure highest ROI. - Specialized in challenging markets based on senior leadership recommendations.
  • Verified candidates' certifications, licenses, and transactions as necessary.
  • Coached and elevated performance of 85 active Agents in State of Florida and Georgia, consistently surpassing monthly department performance goals
  • Successfully implemented remote coaching team, achieving enhanced team efficiency.
  • Developed strategic initiatives to increase department productivity and lower costs.
  • Recognized for cultivating strong relationships, delivering excellent client care, and seamlessly transitioning between teams.

Real Estate Agent (part-time)

Virtual Properties Realty
01.2010 - 06.2023
  • Developed and maintained relationships with clients through cold calling, email campaigns, farming, referrals.
  • Managed contracts, negotiations, and all aspects of sales to finalize purchases and exceed customer expectations averaging 20 transactions per year.
  • Developed and implemented strategic marketing plans to increase potential for selling properties and generate more leads resulting in 22% of business from referrals.
  • Conducted comprehensive market analysis identifying opportunities for investors.
  • Reviewed market research data and changed sales plans accordingly.
  • Collaborated with mortgage companies to accurately determine loan and mortgage options for clients.
  • Established positive flow of communication with agents, clients, attorneys and personnel involved in closing transactions.

Education

License -

Real Estate

Certificate -

SaaS Tech Sales - SDR

License -

MLO

Skills

  • Customer Success Onboarding
  • Account Management
  • Client Needs Assessment
  • Sales Business Development
  • Contract Negotiation
  • New Product Launches
  • Project Management
  • Cross-functional strategy experience
  • Inter-department collaboration
  • Market Research Expertise
  • Market Trend Analysis Data Analytics
  • Proficiency in CRM, and Customer Support software: MS Suite - Teams, Salesforce, Salesloft, Hubspot, Tableau, Notion

Timeline

Account Manager, Sales Partner - EdFoal AI
10.2023 - Current
Customer Success - Account Manager - Progressive
05.2023 - Current
Customer Experience Manager - Homeward, Inc.
08.2021 - 05.2023
Account Manager, Consumer Loans - Lenox Financial
03.2021 - 08.2021
MLO - Account Manager - Amerisave Mortgage
07.2020 - 03.2021
Agent Experience Partner (Account Manager) - Opendoor
07.2018 - 05.2020
Corporate Recruiter + Coach - Owners.com / Altisource Portfolio Solutions
02.2018 - 07.2018
Real Estate Agent (part-time) - Virtual Properties Realty
01.2010 - 06.2023
Real Estate - License,
SaaS Tech Sales - SDR - Certificate,
MLO - License,
Melissa Cannon