Melissa Cassel

• Pivotal contributor to expanding business 550% in annual sales since with company while maintaining increased profit margins.
• Handle all purchasing for company, which consisted of over 1.5 million dollars is wholesale product purchasing in 2022.
• Pitching and bringing on new pool builders, handling sales to homeowners, and selling retro fit projects of existing cover systems.
• Project managed 200 plus new pool build projects annually, including quoting projects, collecting deposits, ordering materials, mange timing of execution with builders & communicating to our staff, supplying customer service to the builders and the homeowners of the projects, and invoiced projects.
• Managed 150 fabric replacement projects, 70 large retrofit projects, and 600 plus service calls annually.
• Train and manage inside staff. Coordinate & support outside installers & service staff. Help ease tension of strong contrasting personalities.
• Curate positive relations with 25 plus pool building companies and their staff, as well as create and maintain positive relations with 5 national auto cover distributors, their Sales Representatives, product specialists, and executives.
• Handle customer service.
• Manage warehouse including schedule all deliveries, staff for unloading deliveries, track systems locations, manage parts inventory, collect and label project materials for specific projects.
• Navigated making decisions when given conflicting information.
• File company use sales tax quarterly.
• Supply certificates of liability, W-9's, and workman's compensation certificates to builders.
• Handle social media accounts, website, & mass emails.

From conception to fruition, created All Fired Up!, Inc. Within five years doing $750,000 in sales annually in mid 2000s.

All Fired Up! paint you own pottery stores

Medina & Akron, Ohio.

Managed all aspects of two store front locations.

• Designed store interiors, built product displays, and tables.
• Hired, trained, and managed all staff.
• Found venders & suppliers.
• Responsible for purchasing, maintaining profit margins, advertising & marketing.
• Worked store front. glazed & fired pottery. Taught classes.
• Created quarterly new letters to clients.
• Assisted in creating custom POS system in Access that was custom to business that allowed to check out clients, manage inventory, and run all reports needed to manage business.
  

Add-ditions

Medina, Ohio

Created & managed a manufacturing company that designed, produced, and distributed paint your own pottery products: add-ons, ornaments, and plaques internationally.

• Personally selected product molds and designed product molds.
• Resourced quality materials to have top quality products in industry.
• Created product catalogs including painting samples, photographing products, designing catalogs, resourcing printing, and distributing.
• Designed & executed trade show booths, worked industry trade shows on a national level.
• Remained face of company for additional two years after its sale until 2011

Managed relations for Levi's Strauss & Co. products in Men's, Women's, and Kids' departments for Kaufmann's, Dillard's, JCPenney, Elder Berman's stores throughout Columbus, Akron, Canton, and Cleveland locations.

• Built & maintained relationships with Department Mangers to maximize floor space, encourage displays to be kept tidy & filled, and set goals to supporting both companies' needs.
• Report back to Sales Representatives trends, products issues, successes, and store needs.
• Implement seasonal Point of Sale display updates.
• Trained store's staff on new products.
• Collaborated with stores' Head Visual Merchandiser to achieve both optimal floor space and location of Levi's merchandise, create innovated visual displays while still meeting specific store's cooperate directives.
• Set up new anchor store departments.
• Train new Merchandise Coordinators.
• Help stock & tidy departments for stores' cooperate walk throughs.
• Managed seasonal Levi's staff to stock for Back to School and Christmas. Hired, trained & supervised this staff.