MELISSA CHIBUCOS
CHICAGO,IL
Summary
Performance-oriented Sales Leader offering exceptional record of achievement over 20 year career. Tenacious manager with strategic and analytical approach to solving problems, bringing in customers and accomplishing profit targets. Talented in identifying and capitalizing on emerging market trends and revenue opportunities.
Overview
20
20
years of professional experience
Work History
Director of Sales + Marketing
W Hotels Of Chicago
10.2018 - Current
- Cultivated and maintained strategic alliances with key partners and vendors.
- Manage sales promotions and marketing strategies on major social media sites.
- Analyze sales and marketing data for improved strategies.
- Direct sales and marketing management staff in successful use and development of business plans and strategies.
- Develop positive, performance-based internal sales and marketing culture to include mentoring staff.
- Suggest innovative ideas to increase sales and improve customer experience.
- Create and implement effective marketing and sales strategies to increase customer engagement and revenue.
- Evaluate and monitor promotional activities to confirm adequate return on promotional funds.
- Utilize CRM software to track sales progression and communicate project needs.
- Evaluate market data to develop and create business strategies and marketing plans.
- Facilitate business by implementing practical networking techniques.
- Collaborate cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.
- Liaise with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
- Boost marketing, review pricing strategies and expand distribution channels to increase sales revenue.
- Develop compelling presentation decks to gain approval for ideas and communicate results.
- Hold one-on-one meetings with sales team members to identify selling hurdles and offer insight into best remedy.
- Achieve established KPI for company, regional team and individual performance through teamwork and focus on customers.
Area Sales Leader
Marriott International
05.2012 - 10.2018
- Reported sales activity, generated sales quotations, and proposals and maintained customer contact database to achieve sales objectives and quota.
- Monitored customer buying trends, market conditions, and competitor actions to adjust strategies and achieve sales goals.
- Established strong relationships with major accounts and key decision-makers to increase sales in designated territory.
- Modeled strong negotiation skills to help team members close tough deals with lucrative clients.
- Accompanied sales reps in field for ride-alongs to teach, observe and work one-on-one.
- Helped team stay productive and focused on higher-value tasks to improve sales efficiency.
- Led sales region to increase sales and boost team morale.
- Coordinated and conducted well-organized product presentations and demonstrations to potential customers at seminars and trade shows.
- Exceeded targets by building, directing, and motivating high-performing sales team.
- Forecasted sales and established processes to achieve sales objectives and related metrics.
- Analyzed account and hotel performance and developed strategic account business plans.
Sales Specialist Leader
Marriott International
05.2011 - 02.2012
- Motivated and trained team members to meet and exceed sales goals through positive reinforcement.
- Met with existing customers and prospects to discuss business needs and recommend optimal solutions.
- Developed and delivered engaging sales presentations to convey product benefits.
- Trained and mentored new sales representatives.
- Generated new leads through networking and attending industry events.
- Collaborated with cross-functional teams to identify and address customer needs.
- Managed customer accounts to secure customer satisfaction and repeat business.
- Utilized CRM software to manage customer accounts and track performance metrics.
- Generated weekly and monthly reports on sales performance to provide recommendations to meet sales goals.
- Negotiated contracts with clients and developed relationships with key personnel.
Education
Hospitality Management
Awards
2022 Golden Circle Silver Achievement
2015 Area Sales Team of the Year, Eastern Region
2014 Leadership Excellence Special Award Recipient
2012 President's Circle Achievement
2010 Leadership Excellence Special Award Recipient
2005 Benchmark Hospitality Platinum Club
2004 Interstate Hotels -Director of Sales of the Year
Skills
- Goal-oriented
- Revenue Projections
- Strong interpersonal skills
- Effective Communicator
- P&L Responsibility
- Analytical problem solver
- Empowers high-performing sales teams
- Consultative Selling Techniques
- Salesforce Software
- Strategic Account Management
- Social Media Marketing
- Deployment Management
- Regional Sales and Support
Additional Information
- Details of earlier career success are available on request
- References available upon request
Timeline
Director of Sales + Marketing - W Hotels Of Chicago
10.2018 - Current
Area Sales Leader - Marriott International
05.2012 - 10.2018
Sales Specialist Leader - Marriott International
05.2011 - 02.2012
Harper College - , Hospitality Management
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