Melissa Chipps
Monroe
Summary
Dynamic marketing professional with a proven track record at The Grote Company, specializing in brand strategy development and creative direction. Expert in designing promotional materials that enhance brand visibility and engagement. Adept at fostering internal communications and leading rebranding projects, consistently delivering cohesive visual identities that resonate with target audiences.
Overview
25
25
years of professional experience
Work History
Marketing Brand Specialist
The Grote Company Family of Brands
01.2022 - Current
- Developed and implemented brand strategies to enhance market presence and customer engagement.
- Assist Marketing Director with creative assets to support the promotion of new and existing products and services.
- Create visual assets for print, social media, website, video, and trade show outlets.
Senior Marketing Specialist
PPI - Precision Pulley & Idler
08.2013 - 12.2021
- Helped develop and execute integrated marketing campaigns to enhance brand visibility and engagement.
- Collaborated with cross-functional teams to ensure alignment of marketing initiatives with business objectives.
- Created engaging content that increased audience interaction and brand loyalty.
- Created and implemented a brand platform to be used when designing collateral materials, catalogs, trade show booths and communication vehicles such as website and emails.
- Assist the marketing team with innovative ideas to reach our end customers and promote our new and existing products.
- Manage training for end-users and distributors on-site as well as through webinars.
Creative Director
The Identity Group
04.2012 - 08.2013
- Design projects from concept through delivery.
- Projects include printed marketing materials that supported the companies brand, apparel design including t-shirts and logoed items.
- Clients are, but not limited to Vermeer, KINZE, Knoxville Raceway, Pella Visitors Bureau and Pella Historical Society.
Senior Graphic Designer
Innova Ideas & Services
05.2011 - 04.2012
- Created a diverse portfolio of collateral materials for the Principal Financial Group using and enhancing the corporate visual system.
- Materials included approach and educational pieces,
powerpoint presentations, electronic communications and direct-mail packaging. Main focus on the Year Round Wellness Program. - Accomplishments: Consistently met aggressive deadlines when designing core collateral materials. Successfully strengthened the brand by designing and maintaining a cohesive look and feel.
Senior Graphic Design Coordinator
Principal Financial Group Inc
09.2000 - 12.2010
- Created a diverse portfolio of collateral materials for the Life and Health Segment using and enhancing the corporate visual system. Materials included approach and educational pieces, powerpoint presentations, electronic communications and direct-mail packaging.
- Accomplishments: Consistently met aggressive deadlines when designing core collateral materials. Helped clients sell their promotional plan ideas at pitch meetings by consulting with them and designing multiple concepts. Successfully strengthened the brand by designing an average of 200 pieces annually that maintained a cohesive look and feel.
- Awards:
Insurance and Financial Communicators Association
• Honorable Mention for Universal Life pitch kit and collateral materials 2005
• Best of Show for environment design and concepts for customer service 2003
Education
Associate of Science - Commercial Art
Des Moines Area Community College
Ankeny, IA05-1997
Skills
- Promotional material design
- Brand voice consistency
- Internal communications management
- Visual identity development
- Brand strategy development
- Rebranding project leadership
- Brand guidelines enforcement
- Creative direction
- Brand strategy
- Internal communications
- Brand-building strategies
- Marketing communications
- Marketing support
Timeline
Marketing Brand Specialist
The Grote Company Family of Brands
01.2022 - Current
Senior Marketing Specialist
PPI - Precision Pulley & Idler
08.2013 - 12.2021
Creative Director
The Identity Group
04.2012 - 08.2013
Senior Graphic Designer
Innova Ideas & Services
05.2011 - 04.2012
Senior Graphic Design Coordinator
Principal Financial Group Inc
09.2000 - 12.2010
Associate of Science - Commercial Art
Des Moines Area Community College