MELISSA COPELTON
Montclair,NJ
Summary
A passionate editor with more than 10 years of experience in content writing and editing. Known for organization and adaptability in the ever-changing landscape of digital media.
Overview
8
8
years of professional experience
Work History
Executive Editor
Hollywood Life
09.2023 - Current
- Manage a team of 15 news and e-commerce writers.
- Optimized website content by conducting comprehensive competitor analysis and identifying opportunities for improvement.
- Streamlined technical SEO aspects, including site architecture, metadata, and canonicalization issues, to improve crawlability and indexation.
- Boosted customer engagement with the creation of high-quality, shareable content that adheres to SEO best practices.
- Collaborated with cross-functional teams to develop a cohesive digital marketing strategy incorporating SEO principles.
- Analyzed website performance using Google Analytics and other tools to identify areas requiring optimization efforts.
- Conducted thorough keyword research using industry-standard tools to identify high-potential phrases for content development.
Senior Editor
Accelerate360
01.2020 - 08.2023
- Managed an editorial team of 20 people.
- Approved pitches and strategized content across four websites: In Touch Weekly, Life & Style Weekly, Closer Weekly, and J-14.com.
- Collaborated with writers to refine content, ensuring clarity and adherence to style guidelines.
- Developed comprehensive editorial calendars, aligning content strategy with business objectives.
- Managed multiple projects concurrently, maintaining strict deadlines and high-quality output.
- Implemented analytics tracking tools to measure content performance and optimize future strategies.
- Led cross-functional teams through collaborative brainstorming sessions resulting in innovative content ideas.
- Spearheaded initiatives to diversify content offerings, reaching new audiences and increasing reader engagement levels.
Associate Editor
American Media, Inc.
01.2017 - 01.2020
- Copy edited 45-50 articles a day across four websites
- Executed news, SEO, and evergreen content across four websites
- Promoted to Senior Editor following a merger with A360 Media.
Senior Staff Writer
Bauer Xcel Media
01.2016 - 01.2017
- Wrote 15-20 stories a day across all company verticals.
- Pitched and executed news, SEO, and evergreen content.
- Promoted to Associate Editor following an acquisition by American Media, Inc.
Education
Bachelor of Arts - Psychology, Creative Writing
Marymount Manhattan College
New York, New York 05.2014
Skills
- Content Writing
- Copy Editing
- Breaking News Coverage
- SEO Writing
- SEO Analysis
- Commerce Writing
- Google Analytics
- Content Strategy
- Chartbeat
- Newsletters (PostUp, Mailchimp, Sailthru)
- Reporting
- Social Media Content
- Editorial Calendars
- Live Awards Show Coverage
References
Provided upon request.
Timeline
Executive Editor
Hollywood Life
09.2023 - Current
Senior Editor
Accelerate360
01.2020 - 08.2023
Associate Editor
American Media, Inc.
01.2017 - 01.2020
Senior Staff Writer
Bauer Xcel Media
01.2016 - 01.2017
Bachelor of Arts - Psychology, Creative Writing
Marymount Manhattan College
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