Summary
Overview
Work History
Education
Skills
Timeline
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Melissa Cornine

ASPEN,CO

Summary

Accomplished Vice President of Client Strategy with progressive industry background and decisive leadership style. Offers strategic planning abilities, background in change management and forward-thinking mindset. Ready for challenges and focused on meeting future demands.

Overview

11
11
years of professional experience

Work History

Vice President of Client Strategy

Catalyst
03.2022 - Current
  • Oversee client strategy team responsible for onboarding, management, and growth of enterprise-level relationships.
  • Own departmental SOPs and change management.
  • Manage cross-functional initiatives with Business Development, Marketing, and Operations.
  • Enhanced company profitability by implementing strategic business plans and optimizing operational processes.
  • Led cross-functional teams for the successful completion of major projects, resulting in increased efficiency and client satisfaction.
  • Developed new revenue streams by identifying growth opportunities and forging strategic partnerships with key industry players.

Director of Client Services

Catalyst
08.2019 - 02.2022
  • Oversaw all client-facing efforts for the account management and reputation management divisions of the organization.
  • Led real estate clients through strategic development of creative and lead generation campaigns (web, email, SEM, SMM, SEO, SaaS utilization).
  • Supported operational improvements to increase agency efficiencies.
  • Responsible for team management, career development, and overall revenue growth.

Media and Research Manager

Catalyst
08.2015 - 07.2019
  • Responsible for the digital media plans and strategy for 40+ student housing properties, monthly budgets ranging from $2k - $12k per client
  • Conduct ongoing analysis of campaigns; manage and optimize to meet client and internal performance goals
  • Partner with client and internal team members to define, drive and execute effective optimization strategies and testing schemes designed to improve campaign KPIs
  • Developed innovative research methodologies for more accurate results and insights.
  • Implement online campaigns within key platforms including Google Ads and Facebook Ad Manager
  • Established direct partnerships with Google and Facebook
  • Train junior account team members through regular mentorship and scheduled training sessions.

Digital Marketing Analyst

Yodle
09.2012 - 07.2015
  • Manage clients, including Miracle Ear, Aire Serv Heating & Cooling and Mr. Rooter, by providing feedback, recommendations & optimizations for PPC & SEO performance.
  • Increased website traffic by implementing effective search engine optimization strategies.
  • Support and manage budgets for national clients with spend ranging from $1 mil- $2.5 mil.
  • Support internal clients by providing feedback, recommendations & optimizations for underperforming accounts, increasing account performance by an average of 75%.
  • Recognized as top Account Analyst within four months of joining the team and consistently exceeded corporate goals for monthly bonuses.

Education

Bachelor of Science - Advertising

West Virginia University
Morgantown, WV

Skills

  • Process Improvement
  • Staff Development
  • Market Research
  • Lead Generation
  • Data Analysis
  • Strategic Planning
  • Training and Mentoring
  • Client Relationship Building
  • Targeted Marketing
  • Resource Allocation

Timeline

Vice President of Client Strategy

Catalyst
03.2022 - Current

Director of Client Services

Catalyst
08.2019 - 02.2022

Media and Research Manager

Catalyst
08.2015 - 07.2019

Digital Marketing Analyst

Yodle
09.2012 - 07.2015

Bachelor of Science - Advertising

West Virginia University

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Melissa Cornine