Melissa Costello
Winter Garden,FL
Summary
ROI-oriented professional with experience in developing & implementing data backed strategies, driving profits, increasing market share & offering expertise in PPC, lead generation, new market penetration, budget creation and execution, & sales collateral strategy. Regularly reports to both the President and CEO of the company.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Marketing Manager
Spraggins Inc.
03.2023 - 01.2024
- Oversaw, & developed on marketing budgets, strategy, objectives, analysis and annual plans for two subsidiaries in addition to the parent company
- Created+ executed on and evaluated two annual budgets totaling $450,000.00; generating $480,000.00 in written sales in the first five months of media buying using only a $60,000 budget
- Utilized market trends, organic traffic patterns, ect to develop digital strategy for different subsidiaries on three channels
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Performed market segmentations & research for all email marketing
- Planned, budgeted for and executed on >20 in-person marketing events, averaging >10x ROI on average per show
SEO Coordinator
Worthmann Construction
09.2022 - 03.2023
- Fixing, updating, and improving our digital presence on: websites, GMB's and directories
- Creating and optimizing two blogs based off of high level key word research, analysis, and implementation
- Synthesizing large quantities of data to form actionable steps for success.
SEO + Marketing Intern
Keller Williams
07.2020 - 05.2022
- Integrated SEO tactics into all SM platforms utilizing Trello to boost engagement and expand professional networks of referral agents based on intrastate migration stats
- Solidification and growth of the company's Google My Business page resulting in multi thousand dollar lead generation within two weeks
- Creation and facilitation of Facebook ads and Google Banner Ads.
Bilingual Communications
FDACS
06.2021 - 08.2021
- Handled thousands of phone calls and emails weekly in English and Spanish while maintaining SOP's for multiple promotional programs- communicating them accurately in English and Spanish.
Education
Bachelor of Science - Advertising
University of Florida
Gainesville, FloridaSkills
- Bilingual: Spanish: Fluent
- SEO SEM
- PPC: Google Ads and Facebook Ads (250k portfolio)
- Wordpress site building/ edits, email marketing
- CRM Software: Hubspot, Netsuite by Oracle
- Email Marketing: MailChimp, strategic copywriting
- Digital Marketing/ Social Media Marketing
- Budget formulation/ Execution
- Lead Generation- 10-20x ROI on average
- Organic traffic/trend analysis: SEMRUSH, AHREFS
Certification
Advanced Google Analytics
SEMRUSH: Marketing Analysis
Timeline
Marketing Manager
Spraggins Inc.
03.2023 - 01.2024
SEO Coordinator
Worthmann Construction
09.2022 - 03.2023
Bilingual Communications
FDACS
06.2021 - 08.2021
SEO + Marketing Intern
Keller Williams
07.2020 - 05.2022
Bachelor of Science - Advertising
University of Florida
Similar Profiles
Alexandra BarraganAlexandra Barragan
Construction Billing Specialist at AC Spraggins Engineering & Underground, Inc.Construction Billing Specialist at AC Spraggins Engineering & Underground, Inc.
Wencelias WalkerWencelias Walker
Scheduling Coordinator at Spraggins IncScheduling Coordinator at Spraggins Inc
MikaiMichael WillsMikaiMichael Wills
Volunteer at Deeper Fellowship ChurchVolunteer at Deeper Fellowship Church