Melissa Davis
Manhattan Beach,CA
Summary
Consistent business professional with strong history of managing daily business operations and facilitating continuous improvement initiatives to foster growth. Established success improving efficiency, driving cost controls and increasing revenues.
Overview
17
17
years of professional experience
Work History
Business Director
Coast Sports Inc
Los Angeles, CA
06.2010 - 09.2014
- Managed computerized accounting database for all financial operations at prominent youth recreation camp in Brentwood, CA
- Processed expenses, payroll and profit-loss reporting and accounts receivable collections
- Served as primary contact for parents and clients
- Directed staff of several dozen counselors, maintenance workers, kitchen staff and grounds crew
- Managed and directed enrollment processes for approximately 500 campers.
Recruiting Assistant
North Salem, NY
10.2010 - 06.2011
- Screened potential candidates for engineering positions throughout the northeast U.S
- Conducted research on engineering companies in northeast U.S
- And lined up placement opportunities
- Matched applicants with suitable job openings
- Organized files and databases for business office.
Director of Youth Recreation and Client Relations
Coast Sports Inc
Los Angeles, CA
02.2002 - 05.2004
- Ran summer camps, winter camps and year-round sports sessions for more than 300 children ages 4-12
- Addressed all parental issues and concerns
- Directed all new business development, finances and expansion of program into multiple areas of greater Los Angeles
- Supervised a staff of several dozen counselors.
Sales Development Associate Manager
Sports Illustrated/AOL-Time Warner
New York, NY
11.1999 - 12.2001
- Prospected and defined new business opportunities as well as developed strategies to increase existing business for satellite sales offices on the west coast
- Served as liaison for satellite offices in creating, updating and modifying sales presentations that integrated the benefits and potential of SI in conjunction with AOL's Internet and broadcast capabilities
- Led the process of prospecting and researching a wide range of advertisers for the new edition of Sports Illustrated entitled Sports Illustrated Adventure, launched in April, 2001
- Worked in conjunction with SI's Sports Marketing, Promotions, On-line and Production Staff to develop multifaceted packages to propose to advertisers
- Maintained and increased on-going business with such clients as Nike, Gateway Computers, Lincoln Mercury, Sony, Burger King and Microsoft.
Marketing Coordinator
Premiere Radio Networks
New York, NY
06.1998 - 10.1999
- Developed marketing strategies for the nation's third largest network radio company
- Proposed and influenced advertisers to incorporate network radio into their advertising campaign
- Served as an educator and resource to advertisers and agencies in the expertise of network radio
- Educated the sales representatives with the background and history of the advertiser's product in order to help guide their proposals to advertisers
- Supervised the production of all sales assistants
- Responsible for the production and organization of all executive presentations.
Media Planning Assistant
KSL Media, Inc
New York, NY
06.1997 - 06.1998
- Assisted in the creation and implementation of effective and efficient media plans that meet brand marketing and advertising objectives
- Responsible for all facets of plan development, budget, target analysis, marketing goals, timing and media selection
- Conducted research on demographic trends, consumer attitudes, the media environment and competitors
- Supported the buying department with market and product summaries, and assisted with the purchase of local markets
- Worked on such clients as Lea & Perrine, Berger Mutual Funds, Revlon, Ringling Brothers and Barnum and Bailey Circus and the Outback Restaurant.
Education
Bachelor of Science in Psychology -
Lafayette College
05.1997
University of New South Wales
12.1995
Skills
- Sports marketing
- Marketing
- Recruiting
- Business development
- Microsoft Office Suite (Word, Excel, PowerPoint, Access), Quark, PhotoShop, Adobe Illustrator, Netscape
- Media Research: MediaMark Research Inc, Simmons, Competitive Media Spending
Personal Information
Title: Business Director
Timeline
Recruiting Assistant
10.2010 - 06.2011
Business Director
Coast Sports Inc
06.2010 - 09.2014
Director of Youth Recreation and Client Relations
Coast Sports Inc
02.2002 - 05.2004
Sales Development Associate Manager
Sports Illustrated/AOL-Time Warner
11.1999 - 12.2001
Marketing Coordinator
Premiere Radio Networks
06.1998 - 10.1999
Media Planning Assistant
KSL Media, Inc
06.1997 - 06.1998
Bachelor of Science in Psychology -
Lafayette College
University of New South Wales