Melissa DeLaTorre

• Developing communication plan for client involving communication tactics/strategy as well as creating content.
• Identifying communication channels and implementing cadence for communication plan
• Oversee creative briefs from start to finish
• Partner with design team to ensure projects meet client brand guidelines and identity
• Managed client's internal social media community page- Viva Engage; developed content ; monitored user engagement ; social presence.
• Prepared reporting to make observation and draw conclusions to help identify campaign success
• Lead client presentations (i.e. kick-off meetings, mid-campaign reports, and wrap reporting decks) and manage client relationships
• Oversaw budget: responsible for accounting overall performance of projects against client budget
• Use creativity and drive marketing ideas to recommend communication tactics, drive brand awareness, and solve client communication challenges
  

• Research and identify new business opportunities within mid-market segment - companies with $50M-$1B in annual revenue. Negotiate and close annual contract deals with ACV of $15K-30K ARR
• Use ZoomInfo, LinkedIn Sales Nav, and Outreach to prospect new business within territory
• Partnered with SDR to create territory plan and execution to generate revenue and acquire new business
• Generated new business with marketing initiatives and strategic plans.
• Performed client research and identified opportunities for account growth, account penetration and market expansion.
• Demo Storyblocks platform
• Established relationships with key decision makers within Media, Production, and Broadcasting industries.

• Built and strengthened relationships with new and existing accounts to drive revenue growth.
• Qualified leads, built relationships and executed sales strategies to drive new business.
• Executed successful sales strategies to convert leads into customers.
• Demo AdRoll marketing platform
• Identify client business needs by gaining understanding of their goals, 0bjectives, and processes during discovery
  Create client proposals with ROI projections specifically with Retargeting campaigns
• Stayed up-to-date on emerging industry and products

• Originated, reviewed, processed, and administered customer loan proposals,
• Submitted loan applications to underwriter for verification and loan recommendations
• Negotiated loan terms to provide favorable outcomes for both customers and lenders.
• Advise clients on OnDeck's value proposition and suite of financial products.
• Assisted customers in understanding loan terms and conditions to make informed decisions.
• Explained very technical financial information to applicants in easy to understand language.
  

• Prospect new clients through networking, cold-calling, email, and referrals
• Manage full sales cycle from prospect to close
• Collaborated with digital specialist to onboard and optimize digital marketing campaigns for e-commerce clients
• Helped customers in determining design and layout of sold and spec ads.
• Developed strong relationships with advertisers and negotiated pricing following established procedures.
• Identify client needs by gaining understanding of goals, objectives, and processes.
• Created and presented media and advertising packages to prospective customers.
• Prepared and delivered sales presentations to businesses to sell new advertising programs.

Managed diverse portfolio of enterprise clients 30-50 accounts within Texas Territory

Ensured renewal of software licensing such as Microsoft, Adobe, Splunk, with key accounts (Texas Instruments, Alcon, Kimberly Clark) YOY resulting in 3% increase in revenue

Liaised between accounts and various internal SHI departments and SHI Vendors (Dell, Apple, Microsoft)

Created pricing and quotes for customers' IT needs and processed purchase orders for hardware and software

Engage in large customer deals through deal registration with internal teams and vendors

Utilize this performance data and insights to drive account strategy, upsell, drive incremental and renewal business