Dynamic Account Manager adept in relationship building and strategic planning. Excelled in content marketing strategy, boosting client engagement by over 35%. Skilled in teamwork and collaboration, consistently exceeded sales targets, demonstrating a keen ability to drive business growth and client satisfaction. 9 years of sales experience focused on existing and net new business. Marketing communications educational background with knowledge in digital and social marketing.
Hi, I’m
Melissa DeLaTorre
Account Manager, Creative Services
Prospect Park ,NJ
Summary
Overview
10
years of professional experience
Work History
Tag Worldwide
Account Manager, Creative Services
04.2023 - Current
Job overview
- Increased client satisfaction by building strong relationships and addressing their needs promptly.
- Maintained high client retention rate by providing exceptional customer service and anticipating client needs. Resulted in Renewal of new client with marketing budget of ~$120K for 2024
- Managed client's internal social media community page - Viva Engage developing content strategy and schedule to increase engagement and community members. Grew community members from 2,500 to 3,400 as of 2024.
- Lead client presentations (i.e. creative kick-off meetings and campaign reporting, and weekly client check-ins/strategy sessions)
- Oversaw Marketing Budget: Responsible for accounting overall performance of projects against clients annual marketing budget.
- Use creativity and marketing ideas to recommend communication tactics,drive brand awareness, increase conversions, and solve client communication challenges.
- Multi-tasked and managed multiple creative projects, typically 5-8 projects at a time while meeting deadlines and paying attention to details
- Develop content & marketing strategy for clients communication tactics
- Work closely with Creative Studio and Print Shop briefing on client needs in detail for projects
Storyblocks
Business Development Manager
07.2022 - 11.2022
Job overview
- Research and identify new business opportunities within mid-market segment - companies with $50M-$1B in annual revenue. Negotiate and close annual contract deals with ACV of $15K-$30K ARR
- Partnered with SDR to create territory plan and execution to generate revenue and acquire new business
- Performed client research and identified opportunities for account growth and revenue expansion.
- During my short period at Storyblocks, acquired 5 new clients totaling revenue of $66K.
- Developed customized solutions for clients based on a deep understanding of their unique pain points, delivering exceptional value and driving repeat business.
- Negotiated and closed long-term agreements with new clients in assigned territory.
AdRoll
Account Executive
04.2021 - 07.2022
Job overview
- Managed multiple accounts simultaneously while maintaining organization and prioritizing tasks efficiently.
- Qualified leads, built relationships and executed sales strategies to drive new business.
- Create client proposals with ROI projections on digital advertising products (i.e. retargeting campaigns).
- Demo Adroll's marketing platform
- Analyzed campaign reporting and worked with Accounts Managers to optimize campaigns
- Exceeded quota in 2021 by 10% for Q4
- Reached out to customers via email and cold calling and assisted them in adding value to their business
OnDeck
Lending Advisor
12.2019 - 04.2021
Job overview
- Conducted comprehensive financial analyses to determine borrower eligibility, accurately assessing creditworthiness.
- Originated, reviewed, processed, and administered customer loan proposal
- Negotiated loan terms to provide favorable outcomes and value to clients
- Advised clients on OnDeck's value proposition and suite of financial products
- Regularly exceeded quote by 8-10% month over month.
- Proactively updated clients on the status of their loan applications, ensuring transparency and trust in the lending process.
- Participated in ongoing professional development programs to stay current on best practices in the lending industry.
- Effectively managed time-sensitive tasks by prioritizing deadlines according to urgency while maintaining accuracy in documentation preparation.
Advanced Local
Account Executive
07.2018 - 12.2019
Job overview
- Prospected new clients through cold-calling, email, and referrals.
- Collaborated with digital specialist to onboard and optimize digital marketing campaigns for e-commerce clients: Google Ads (Display & Search) & Ads on owned and operated site, MLive.com ; Paid Social
- Identified client needs by gaining understanding of goals, objectives, and processes.
- Created and presented media advertising packages to prospective clients
- Prepared and delivered sales presentations to businesses to sell new advertising programs
- Managed multiple advertiser accounts at a time muli-tasking and ensuring all deadlines are met with campaign launches
- Exceeded quote in Q1 of 2019 by 8%
SHI International
Account Manager
11.2014 - 07.2018
Job overview
- Maintained high client retention rate by providing exceptional customer service and anticipating client needs.
- Managed a diverse portfolio of clients 30-50 accounts within Texas Territory
- Ensure renewal of software licensing such as Microsoft, Adobe, Splunk with key accounts (Texas Instruments, Alcon, Kimberly Clark, Texas Health) YOY resulting in a 10% increase in revenue
- Liaised between accounts and various internal SHI departments and SHI vendors (Microsoft, Dell, Apple)
- Engage large customer deals through deal registration with internal teams and vendors. Resulting in Apple MDM deal 260K
- Utilize this performance data and insights to drive account strategy, upsell, and drive incremental and renewal business
Education
University of DenverDenver, CO
Master of Arts from Marketing Communications
11.2022
University Overview
William Paterson University Wayne, NJ
Bachelor of Science from Business Management
01.2014
University Overview
Skills
- Teamwork and Collaboration
- Critical and Creative Thinking
- Account Management
- Client Relationship Building
- Project Management
- Business Development
- Google Analytics
- Content Marketing Strategy
- Digital marketing knowledge
- Social Media Digital Marketing
- Web Development
- Forecast Preparation
- Verbal and Written Communication
- Prospecting and Cold Calling
- Selling Advertising
- Business Negotiation
- Strategic Outreach
Languages
Spanish
Bilingual or Proficient (C2)
Work Preference
Work Type
Full TimeWork Location
On-SiteRemoteHybridImportant To Me
Company CultureCareer advancementPaid time offWork from home optionStock Options / Equity / Profit SharingPersonal development programsFlexible work hoursTeam Building / Company RetreatsWork-life balanceAvailability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Software
Google Suite
Hootsuite
Canva
WordPress
Salesforce
MS O365
DI Studio powered by Encodify
Adobe Suite
Outreach
ZoomInfo
Yoast SEO
Meta Business Suite
Quote
I dwell in possibility.
Interests
Hiking and Fitness
Marketing Trends
Bible Study
Live Music
Books
Journaling
Timeline
Account Manager, Creative Services
Tag Worldwide
04.2023 - Current
Business Development Manager
Storyblocks
07.2022 - 11.2022
Account Executive
AdRoll
04.2021 - 07.2022
Lending Advisor
OnDeck
12.2019 - 04.2021
Account Executive
Advanced Local
07.2018 - 12.2019
Account Manager
SHI International
11.2014 - 07.2018
University of Denver
Master of Arts from Marketing Communications
William Paterson University
Bachelor of Science from Business Management
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