MELISSA DOENGES
Commercial Point,OH
Summary
MARKETING & BRAND MANAGEMENT EXPERT
20+ years successfully pioneering marketing and brand management solutions for dynamic organizations.
Visionary marketing and business development professional with particular expertise in brand management,
marketing strategy, and project management. Skilled in strategic planning and collaborating with all stakeholders
to drive innovation, maximize revenues, and exceed business objectives. Excellent communicator, written,
oral, and interpersonal. Instrumental in streamlining and improving processes, enhancing productivity, and
implementing cutting-edge solutions. Well prepared to lead creative initiatives with impeccable business acumen.
Enjoys working with diverse populations.
Overview
27
27
years of professional experience
Work History
Brand Marketing Specialist
IGS Energy
03.2021 - Current
- Led initiatives that create brand awareness, drive engagement, and increase positive perceptions of IGS Energy brand; 14% increase in brand recognition in 2022
- Drove marketing campaign for sponsorships with Columbus Blue Jackets, Pittsburgh Penguins and Chicago Bears
- Project manager for 2021 IGS Energy Impact Report distributed to employees, customers, business partners and potential talent
- Manage and established multi-million dollar project budget for Regional sponsorships while saving company $43,000 in 2022.
Brand Marketing Specialist
Lane Bryant, MELISSA DOENGES
12.2018 - 10.2020
- Led local marketing/grassroots initiatives and development of Store Event Kits for grand openings, relocations, store anniversaries, store closings and remodels
- Conceptualized on direct mail, email, social media, and digital campaigns
- 2019 denim launch increased store sales by 32% nationally
- Project manager on multi-million-dollar National campaigns.
Field Marketing Specialist
WOW! Internet
08.2017 - 10.2018
- Drove comprehensive market-specific initiatives; acquired key sponsorships including Ronald McDonald Houses of Cleveland, Columbus, and Charleston.
- Led key partnership with Ohio State University Affinity Program through cutting-edge back-to-school campaign and on-campus strategic advertising. Increased sales by 27% in September, 2018.
- Built print portals for sales, operations, business services, event, and sponsorship materials saving company $250,000 in 2018.
National Account Manager
AT&T
05.2008 - 04.2017
- Led sales team, consisting of 5 National Retailers, that achieved 110%+ quota attainment for nine consecutive years
- Drove launch of two store-in-store concept locations in Best Buy which yielded sales increase of 47% over first 6 months
- Enhanced employee performance, raised service standards, and increased customer satisfaction via redesigned trainings focused on product knowledge, customer experience, and consultative sales.
Marketing Specialist
Sprint
11.2002 - 04.2008
- Identified appropriate marketing channels and target customers for campaigns.
- Updated customer database and generated lists and counts for direct marketing projects.
- Collected and analyzed data from variety of sources to create detailed market research reports for top-level decision makers.
Regional Marketing Manager
Max & Erma's
06.1999 - 08.2002
- Boosted customer satisfaction ratings, increased client retention, grew market share and decreased lag time by implementing process improvements.
- Continually maintained and improved company's reputation and positive image in markets served.
- Boosted sales volume by overseeing marketing budget, promotions and contents to generate $250,000.
Account Manager, Inside Sales
Unisource
09.1997 - 04.1999
- Maintained up-to-date knowledge of available products to best serve customers and maximize sales potential.
- Determined needs, delivered solutions, and overcame objections through consultative selling skills.
- Answered customers' questions regarding products, prices, and availability.
Logistics Specialist
Borden foods
09.1995 - 08.1997
- Researched issues and assessed inefficiencies within supply chain using [Software] to devise solutions and improve performance.
- Handled high-volume paperwork and collaborated with administrators to resolve invoicing and shipping problems.
- Minimized process discrepancies by spearheading budget, supervising staff and controlling inventory and supply management.
Education
Bachelor of Arts - Communications
The Ohio State University
Columbus, OHSkills
- Customer Service
- Event Planning and Management
- Marketing & Brand Management
- Account Management
- Sponsorship Execution
- Strategic Planning
- Project Management
- Multitasking Abilities
- Campaign development
- Employee training
Timeline
Brand Marketing Specialist
IGS Energy
03.2021 - Current
Brand Marketing Specialist
Lane Bryant, MELISSA DOENGES
12.2018 - 10.2020
Field Marketing Specialist
WOW! Internet
08.2017 - 10.2018
National Account Manager
AT&T
05.2008 - 04.2017
Marketing Specialist
Sprint
11.2002 - 04.2008
Regional Marketing Manager
Max & Erma's
06.1999 - 08.2002
Account Manager, Inside Sales
Unisource
09.1997 - 04.1999
Logistics Specialist
Borden foods
09.1995 - 08.1997
Bachelor of Arts - Communications
The Ohio State University
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