Melissa Donald
Fort Worth,TX
Summary
Seasoned and motivated sales director with more than 10 years of sales, leadership, and operational experience. Expert in increasing productivity and customer satisfaction while driving revenue and sales. Dedicated to applying training, monitoring and morale-building abilities to enhance employee engagement and boost performance. Uses a blend of creativity, passion, and entrepreneurial spirit to positively impact company success.
Overview
13
13
years of professional experience
Work History
Inside Territory Manager
Ritchie Bros. Auctioneers
10.2022 - Current
- Grow customer base through client prospecting and outreach to 200 accounts per week.
- Communicate regularly with regional manager and company partners to extend reach and strategic planning for accounts.
- Prepared sales presentations for clients showing success and credibility of asset management products.
- Managed over 2100 accounts within Alabama, Georgia, and Florida territory.
- Monitored market trends and conditions, and competitor actions to adjust strategies and achieve sales goals.
- Contract management
- Closed average 80 sales calls each quarter.
- Drove new customer growth by 87% within the first fiscal year.
Director of Brand Experience
LAUDE The Label
10.2021 - 10.2022
- Develop business plan to drive consensus with marketing and business leaders to ensure programs establish strategic focus, measurable objectives and address clearly defined client needs
- Manage daily high-volume email customer communication.
- Oversaw product planning and demand management on monthly basis in order to maintain adequate product levels
- Increased showroom sales by +46% YTD through effective client outreach and marketing strategies to grow new business and increase productivity.
- Analyzed business processes to identify cost savings and operational efficiencies
- Develop monthly work schedules for sales and operations team, enabling proper staffing for departments for each shift
- Tracked orders and notified customers of status or potential delays
- Performed regular audits and assessments of logistics processes to identify weaknesses, improve supply chain operations and minimize waste
- Recruit and trained sales and operations team
- Lead summer internship program, partnered with directors to help intern gain competencies and confidence
- Joined business development meetings and supported market outreach plans to improve business development.
Store Director
J.Crew
08.2011 - 10.2021
- Maintain payroll budgets for multiple store locations
- Coach sales teams to meet/exceed daily & monthly KPIs
- Developed and mentored management team for advancement
- District trainer for virtual new hire training program
- Generated sales through client outreach and in-store events
- Worked diligently to resolve unique and recurring complaints, promoting loyalty and enhancing operations.
- Applied performance data to evaluate and improve operations, target current business conditions and forecast needs.
- Inventory control
- Promoted guest and employee culture
- Financial oversight including P/L management
Education
Associate of Arts - Business Management
Tarrant County College District
Fort Worth, TX2009
Skills
- Strategic Planning
- P&L Management
- Business Development and Planning
- Sales
- Leadership
- Process Improvement
- Project Management
- Financial Acumen( 10years)
Accomplishments
- Assigned as Campus Director director to oversee multiple stores within the district to recruit, train and develop store teams.
- District Trainer for virtual new-hire training program 2020-2021.
- Planned quarterly in-store events that drove average revenue of 20k per year.
- Achieved monthly J.Crew credit card acquisition goals by consistently coaching sales team. Opening an average of 45 accounts a month.
- Grew LAUDE the Label showroom sales 46% within first year by documenting and resolving product quality issues which led to increased sales in slow moving products.
Additional Information
- MS Office Suite
- Salesforce
- Social Media Management
Timeline
Inside Territory Manager
Ritchie Bros. Auctioneers
10.2022 - Current
Director of Brand Experience
LAUDE The Label
10.2021 - 10.2022
Store Director
J.Crew
08.2011 - 10.2021
Associate of Arts - Business Management
Tarrant County College District
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