MELISSA ESPINOSA
Cranberry Township,PA
Summary
Results-driven fundraising and marketing specialist with expertise in proposal development and consumer insights. Developed engaging communications for donors, optimizing resource allocation and supporting organizational growth. Focused on building impactful relationships to drive strategic outcomes.
Overview
18
18
years of professional experience
Work History
3rd Grade Teacher’s Aide/Nursery Aide/Hallway Monitor
St. Ambrose Academy
Pittsburgh, PA
01.2023 - Current
- Supervised children in on-site school nursery and monitored hallways to ensure student safety.
- Assisted students in understanding complex concepts in various subjects. in meeting academic needs to enhance assignment success.
- Assisted in preparing instructional materials and lesson plans to enhance classroom learning.
- Supported head teacher in creating a safe, nurturing environment.
Board Member - Marketing
Family Development Center Preschool
Wexford, PA
09.2021 - 05.2022
- Collaborated with board members, including President and VP, to establish targeted marketing strategies that align with school goals.
- Developed and delivered marketing materials, including brochures, flyers, and applications, resulting in increased enrollment outreach.
- Engaged in local events to promote school and attract prospective families, enhancing community visibility.
- Consistently updated school website to enhance accessibility of notifications for parents.
Fundraising Manager
Altus Academy
Chicago, IL
06.2012 - 01.2013
- Drafted grant application materials, ensuring compliance with all grant guidelines to secure funding opportunities.
- Crafted donor communications through letters, emails, and proposals, enhancing engagement for fundraising initiatives.
- Developed marketing materials to actively engage donors and served as primary contact for inquiries, strengthening donor relationships.
- Established operational objectives and work plans for proposal development, optimizing resource allocation to meet timelines.
Account Associate
NPD Group, Inc.
Rosemont, IL
05.2010 - 06.2012
- Developed client presentations to communicate key findings and actionable growth recommendations.
- Served as primary contact for clients on database training, data mining, and insights clarification.
- Supported team in executing strategic plans to increase active data users and expand client contracts, resulting in $125k in sales.
- Analyzed syndicated consumer panel data for major food CPG companies, driving product development and marketing initiatives.
- Managed project scope to meet deadlines for multiple initiatives.
- Developed research proposals and project requirements aligned with client contracts and expectations.
- Collaborated with operations teams to maintain client categories, ensuring accurate coding and data capture.
Assistant Account Executive
IMS, Integrated Merchandising and Supply Chain
Morton Grove, IL
12.2008 - 05.2010
- Coordinated workflow between advertising agency, printing press, and logistics team, ensuring timely execution of promotions and improving accuracy from 75% to 98%.
- Delivered and managed creative, production and shipment of in-store promotional signage/displays and branded merchandise.
- Analyzed data for estimated generation, inventory and warehouse management of over 15,000 locations per the launch of marketing campaigns.
- Oversaw and trained small team across departments, enhancing overall productivity from 65% to 80%.
- Worked within the client budget and collaborated with the finance team to ensure proper billing procedures.
Assistant
Kodukula & Associates, Inc.
Chicago, IL
01.2008 - 12.2008
- Maintained and analyzed database of over 6,000 members, supporting targeted marketing campaigns.
- Created brochures, email advertisements, and copy for local and national seminars.
- Categorized final event evaluations to strengthen client relationships and inform future events.
- Developed project management manuals for international clients, enhancing project execution and client understanding.
Education
New Choices Career Development -
Pennsylvania Women Work
Pittsburgh, PA01.2021
Marketing Research Certificate -
DePaul University
Chicago, ILBachelor of Science - Marketing and Management
DePaul University
Chicago, ILSkills
- Customer service expertise
- Product and brand development
- Channel and category management
- Consumer insights and marketing
- Database analysis and market research
- Proposal development strategies
Timeline
3rd Grade Teacher’s Aide/Nursery Aide/Hallway Monitor
St. Ambrose Academy
01.2023 - Current
Board Member - Marketing
Family Development Center Preschool
09.2021 - 05.2022
Fundraising Manager
Altus Academy
06.2012 - 01.2013
Account Associate
NPD Group, Inc.
05.2010 - 06.2012
Assistant Account Executive
IMS, Integrated Merchandising and Supply Chain
12.2008 - 05.2010
Assistant
Kodukula & Associates, Inc.
01.2008 - 12.2008
New Choices Career Development -
Pennsylvania Women Work
Marketing Research Certificate -
DePaul University
Bachelor of Science - Marketing and Management
DePaul University