Melissa Felton
Account Executive
Easton,PA
Summary
Passionate Advertising Sales Executive offering expertise in creating robust sales pipelines, achieving high sales goals and building long-term relationships. Proficient in quickly recommending options to customers to help meet market reach goals. Outstanding team leadership record.
Overview
4
4
years of post-secondary education
15
15
years of professional experience
Work History
Media Account Executive
Katz Media Group
Detroit , Michigan
08.2010 - Current
- Developed strong relationships with advertisers and negotiated pricing following established procedures.
- Researched and customized service proposals for clients to meet requirements and set profitable compensation scale.
- Contacted clients in person and on telephone to obtain feedback about services purchased.
- Presented Television & Digital advertising campaigns to clients for approval or adjustment.
- Maximized ROI of advertising campaigns through continual analysis of performance, response-rates and results.
- Created and presented media and advertising packages to prospective customers.
- Contributed to growth in the company by developing strong relationships with clients and up-selling additional services.
Assistant Media Account Executive
Katz Media Group
Detroit, Michigan
08.2006 - 08.2010
- Built and strengthened relationships with new and existing accounts to drive revenue growth.
- Negotiated sales deals between customers and agency, resulting in mutually beneficial agreements and cultivated relationships.
- Provided guidance to clients and account teams on mass media communications strategies.
- Contacted customers as issues arose to provide prompt resolutions.
- Upsold special packages while preparing quotes for potential clients.
- Reviewed accounts monthly to monitor and track customer satisfaction and complaints.
Education
Bachelor of Science - Advertising & Public Relations
Grand Valley State University
Grand Rapids Michigan 08.1999 - 04.2003
Skills
Multi-channel advertising
Order management
Relationship building and management
Marketing and advertising
National accounts
Database Management
Sales forecasting
Client needs determination
Contract Negotiation
Networking skills
Knowledge of media measuring tools
Timeline
Media Account Executive
Katz Media Group
08.2010 - Current
Assistant Media Account Executive
Katz Media Group
08.2006 - 08.2010
Bachelor of Science - Advertising & Public Relations
Grand Valley State University
08.1999 - 04.2003