Summary
Overview
Work History
Education
Skills
Timeline
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Melissa Felton

Account Executive
Easton,PA

Summary

Passionate Advertising Sales Executive offering expertise in creating robust sales pipelines, achieving high sales goals and building long-term relationships. Proficient in quickly recommending options to customers to help meet market reach goals. Outstanding team leadership record.

Overview

4
4
years of post-secondary education
15
15
years of professional experience

Work History

Media Account Executive

Katz Media Group
Detroit , Michigan
08.2010 - Current
  • Developed strong relationships with advertisers and negotiated pricing following established procedures.
  • Researched and customized service proposals for clients to meet requirements and set profitable compensation scale.
  • Contacted clients in person and on telephone to obtain feedback about services purchased.
  • Presented Television & Digital advertising campaigns to clients for approval or adjustment.
  • Maximized ROI of advertising campaigns through continual analysis of performance, response-rates and results.
  • Created and presented media and advertising packages to prospective customers.
  • Contributed to growth in the company by developing strong relationships with clients and up-selling additional services.

Assistant Media Account Executive

Katz Media Group
Detroit, Michigan
08.2006 - 08.2010
  • Built and strengthened relationships with new and existing accounts to drive revenue growth.
  • Negotiated sales deals between customers and agency, resulting in mutually beneficial agreements and cultivated relationships.
  • Provided guidance to clients and account teams on mass media communications strategies.
  • Contacted customers as issues arose to provide prompt resolutions.
  • Upsold special packages while preparing quotes for potential clients.
  • Reviewed accounts monthly to monitor and track customer satisfaction and complaints.

Education

Bachelor of Science - Advertising & Public Relations

Grand Valley State University
Grand Rapids Michigan
08.1999 - 04.2003

Skills

Multi-channel advertising

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Timeline

Media Account Executive

Katz Media Group
08.2010 - Current

Assistant Media Account Executive

Katz Media Group
08.2006 - 08.2010

Bachelor of Science - Advertising & Public Relations

Grand Valley State University
08.1999 - 04.2003

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Melissa FeltonAccount Executive