Melissa Flinn
Account Executive
Houston,TX
Summary
Dynamic and results-oriented sales executive with over 20 years of experience in the education solutions sector, specializing in PRE-K-12 education markets. Proven ability to exceed sales targets, cultivate client relationships, and manage large accounts with a strong focus on both digital and print solutions. Expertise in SaaS, CRM systems, and large enterprise sales with a consistent history of driving revenue growth. Established Account Executive gifted at lead generation and resolving customer issues. Engaging and personable and increasing business opportunities through dynamic marketing strategies, sharp communication skills and dedication to customer service.
Overview
21
21
years of professional experience
Work History
ACCOUNT EXECUTIVE, PK-12 Education
Scholastic Education Solutions
11.2021 - 9 2024
- Responsible for all planning, sales and customer relationships in the early childhood through high school education market within my assigned territory in the Houston, TX area
- Cultivated relationships with stakeholders at all levels in school district accounts which lead to major growth in sales over the past three years
- Closed sales in top three major accounts to grow sales by 112% and top 20 accounts sales grew by 65%
- Met with customers to discuss areas of concern and gaps through the strategic selling process
- Partnered internally with the strategic sales team and regional director to provide supplemental literacy solutions which included classroom resources supporting the Science of Reading, classroom library collections, intervention, summer and after school learning, professional learning and Family and Community Engagement (FACE)
- Demonstrated and presented new and existing products and services of both print and digital formats including Edtech offerings
- Extensive knowledge of educational federal Title funding, Texas Instructional Materials Allotment (IMA) funding and the RFP process
- Executed partnership plans with inside sales support to promote seasonal, strategic and event marketing campaigns
- Maintained accurate documentation in SalesForce CRM, qualifying the size of opportunities and probabilities of closure
- Acquired a broad knowledge of Scholastic Education Solutions products, both print and digital as well as the competition.
RELATIONSHIP MANAGER, K-12 Technology Solutions
Virtucom
04.2021 - 11.2021
- Responsible for growing new business providing end-to-end technology solutions to Pre-K-12 education market
- Applied relationship-based sales strategies to provide Edtech tools.
ACCOUNT MANAGER, PK-12 Education Solutions
Pearson Education Learning Services/SAAVAS Learning Company
01.2013 - 07.2020
- Responsible for achieving annual sales goals in territory and staying within operational expense budgets with an emphasis on state educational resources contracts
- Experience includes selling to large enterprise organizations in a consultative sales role
- Achieved an average of 107% of sales goal and gained market share of 48% and winning top three accounts in 2020
- Worked closely with the VP of Sales to translate vision and strategy into effective sales actions to maximize profitable revenue across all products, services, and solutions for accounts
- Partnered with decision makers to present broad Pearson/SAVVAS solutions that include instruction, assessment and technology including SaaS products, and services solutions to increase student achievement
- Identified opportunities and solutions in each account and mobilized market resources to bring expertise to each opportunity to win business
- Provided management accurate information for sales activities such as sales forecasting, competition, strategy adjustments, sampling effectiveness and trends
- Experience with large complex transactions contracts in both fast and slow-paced sales campaigns within competitive markets
- Developed three-year account business plans including an annual sales plan in support of organizational goals and objectives incorporating articulated customer needs and funding criteria
- Prepared sales and pipeline reports showing secured sales, potential sales, and sales opportunity areas implementing the use of strategic sales analytics in accounts with CRM
- Sought new solutions opportunities for growth in sales territory especially in the area of digital sales
- Built relationships with other Pearson/SAVVAS divisions and helped to develop and oversee integration plans to maximize opportunities and construct solutions that meet customer needs for supplemental resources, technology, assessment, and services development channels
- Awarded the Summit Award for sales achievement 2014 to 2018
- Recipient of the Bluebonnet Award in 2017 for highest single sale in region and the Best Yet Award in 2019 for Teamwork and Customer Service and recognized for highest single sale of 1.4 million in 2020
- Trained and supported new Account Managers to the sales field and managed five consultants that assisted with sales support
- Worked closely with Market Specialists to win specific opportunities.
ACCOUNT EXECUTIVE
Pearson Assessment & Instruction
01.2011 - 12.2012
SALES REPRRESENTATIVE
Pearson Prentice Hall
01.2006 - 12.2010
SALES CONSULTANT
Pearson Prentice Hall
07.2000 - 12.2005
Education
B.B.A. Business Management -
Texas A&M University
College Station, TexasSkills
Word/PowerPoint/Excel – Microsoft Office, Outlook and G Suite
Salesforce and NetSuite CRM Systems
Zoom
TEAMS
Account Management
Financial Reporting
Customer Service
Account Servicing
Salesskills
- Strategic Sales Planning
- Consultative Selling
- B2B Sales
- Account Management
- Solution Selling
- Edtech
- Goal Achievement
- Presentations
- Sales Prospecting
- SaaS
- Account Growth
- New Business Generation
- Customer Service
Training
- RICHARDSON SALES PERFORMANCE Training, May 2023. Includes enhanced customer service, sales presentations and advanced sales training including Prospecting and Sales Dialogues
- MEDDPICC SALES METHODOLOGY, June 2024
Timeline
ACCOUNT EXECUTIVE, PK-12 Education
Scholastic Education Solutions
11.2021 - 9 2024
RELATIONSHIP MANAGER, K-12 Technology Solutions
Virtucom
04.2021 - 11.2021
ACCOUNT MANAGER, PK-12 Education Solutions
Pearson Education Learning Services/SAAVAS Learning Company
01.2013 - 07.2020
ACCOUNT EXECUTIVE
Pearson Assessment & Instruction
01.2011 - 12.2012
SALES REPRRESENTATIVE
Pearson Prentice Hall
01.2006 - 12.2010
SALES CONSULTANT
Pearson Prentice Hall
07.2000 - 12.2005
B.B.A. Business Management -
Texas A&M University
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