Melissa Fulford
Denver,CO
Summary
Experienced Growth & Marketing leader with 10 years of expertise in project management, website performance, analysis, and strategy. Demonstrated history of working across multiple teams and executive leadership with a proven track record of generating revenue through efficient campaigns and marketing strategies.
Overview
7
7
years of professional experience
Work History
Digital Marketing Manager
Mersive Technologies
07.2021 - 11.2023
- Increased sales through ecommerce store by 23%+ YoY.
- Managed outside IT/website agency (~150+ hours/month) to create new pages, large website migrations, security improvements, etc.
- Improved website conversions by 40%+.
- Managed 8 Global Sites including US, EMEA, APAC (Wordpress: Elementor).
- Developed and executed CRO Roadmap - A/B testing strategies, surveys, and pop ups on website to optimize campaign performance and boost customer conversions.
- Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
- Researched and analyzed page performance, SERM, visitor engagement. Presented findings and strategy to company.
- Redefined the website roadmap to align with company & product goals/releases; created partnership with vendors.
- Worked with content manager to drive non-branded keywords to #1 SERP.
Digital Marketing Specialist
Mersive Technologies
04.2020 - 06.2021
- Managed 8 Wordpress websites
- Marketing Operations strategies and deliverables: Hubspot workflows, Hubspot forms, Salesforce reporting, keyword rankings, Google Analytics insights, etc.
- Assists with Mersive's SEO program: strategy, planning, execution, and reporting across both paid and unpaid search channels.
- Worked with product marketing manager to ensure smooth software releases.
Product Marketing Specialist
Mersive Technologies
05.2019 - 04.2020
- Developed sales & partner enablement resources: training content, product overview docs, competitor assets.
- Project manager of marketing campaigns - tracked, analyzed and reported metrics to marketing team.
- Manager of competitive products and testing room- researched and documented competitive products.
- Manager and Administrator for Mersive customer and partner support portals: ZenDesk, Confluence, etc.
- Manager of all marketing assets translated for global team/partner support.
Manager of Strategic Partnerships
MDSI
04.2018 - 02.2019
- Managed all partner relationships with OEM's (30+).
- Created custom "Partner Pipeline" newsletter for sales team and engineers which includes the latest partner news and events.
- Worked within Smartsheets.com to build out project plans regarding certification management, partnership level requirements, and contract requirements.
- Discovered and managed partnership rebates which contributed to overall company ROI.
- Q3 2019 MVP Award Winner: Nominated by peers and chosen by executive leadership team.
Digital Marketing Coordinator
MDSI
06.2016 - 04.2018
- Supervisor to Marketing Admin/Intern.
- Hubspot marketing software certified.
- Managed companies social media channels, email, press release announcements, blogs, etc.
- Managed Enduro (formerly Wordpress) company website - updated branding and content regularly.
- Worked with agency to migrate and create new website aligned to rebrand of company.
- SEO: Analysis of traffic to site through Google Analytics to determine buyer persona. Used data to drive new marketing campaigns.
- Used Adobe Creative Suite to design promotional materials for sales team/tradeshows and website materials.
Education
Bachelor of Business Administration - Marketing/Marketing Management
Georgia Southern University
Statesboro, GA2013
BBA - Marketing
University College London
London05.2011
Skills
- Wordpress admin
- Hubspot admin
- VWO (CRO admin)
- Semrush admin
- Salesforce admin
- HTML, CSS
- Data analysis
- Page optimization
- Conversion optimization
- Campaign management
- Google Search Console
- Marketing automation
- Google Analytics - UA & GA4
- Google Tag Manager
- Looker Studio
Timeline
Digital Marketing Manager
Mersive Technologies
07.2021 - 11.2023
Digital Marketing Specialist
Mersive Technologies
04.2020 - 06.2021
Product Marketing Specialist
Mersive Technologies
05.2019 - 04.2020
Manager of Strategic Partnerships
MDSI
04.2018 - 02.2019
Digital Marketing Coordinator
MDSI
06.2016 - 04.2018
Bachelor of Business Administration - Marketing/Marketing Management
Georgia Southern University
BBA - Marketing
University College London