Melissa Green
Annville,PA
Summary
Dynamic Marketing Leader able to deliver strategic direction to drive significant revenue growth and increased net income. Challenges the norm while providing strategic and innovative leadership by creating, cultivating and growing key relationships with stakeholders. A customer and market-focused, data-driven decision maker dedicated to financial analysis, driving brand value creation, developing and launching of new products, services, and marketing programs in global markets. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
27
27
years of professional experience
Work History
Head of Global Marketing, Healthcare
TekniPlex, Inc.
01.2022 - Current
- Responsible for creating and executing marketing and communications strategy for the Healthcare division.
Senior Director, Marketing & Strategy
Tekni-Films, TekniPlex, Inc
07.2016 - 01.2022
- Responsible for go-to-market strategy and strategic direction for Tekni-Films business
- Responsibilities included market research, marketing, and communications activities, Voice of Customer, and training of the commercial team.
Customer Marketing Manager, Spectra Fishing
HONEYWELL INTERNATIONAL, Performance Materials & Technologies
01.1998 - 07.2016
- Leader of all marketing work for Spectra, an ingredient brand utilized in high‐end fishing line
- Key responsibilities include strategic and annual planning for product line, developing new products for new fishing segments, and creating a branding campaign incorporating social media
- Also responsible for breakthrough initiatives in packaging adjacencies for Hydroblock in consumer and industrial packaging applications.
Global Strategic Marketing Manager, Healthcare Aclar Business
HONEYWELL INTERNATIONAL, Performance Materials & Technologies
01.2009 - 01.2016
- Responsible for developing global strategic initiatives to position Aclar Film successfully as a pharmaceutical packaging material
- Worked with regional market development managers and application engineers to create regional specific and stakeholder specific value propositions
- Completed various market analyses and extensive Voice of the Customer (VOC) initiatives to better understand end‐user needs
- Utilized Stage Gate Process to manage multiple new product development programs
- Other key responsibilities included: Pipeline Management process for business
- Developed and maintained salesforce.com pipeline
- Process provided input into strategic and annual planning, resource management and converter partner management
- Allowed team to manage opportunities to 47% win rate
- Managed Marketing and Communications Program for Aclar brand
- Facilitated the development of four white papers; authored “Global Trends in Child‐Resistant Pharmaceutical Packaging”
- Co‐developed HYPERLINK
Education
Masters of Business Administration -
Lebanon Valley College
01.2005
Bachelor of Science -
Mechanical Engineering
01.1994
Skills
- Attention to Detail
- Multitasking Abilities
- Excellent Communication
- Critical Thinking
Professional Development
- Strategic Marketing Program Nominee and Participant, 2005 & 2015
- Healthcare Compliance Packaging Council Board Member / Treasurer
- Honeywell User Experience Workshop
- Solution Selling Training Participant & Tool Developer; Solution Selling Team Coach
- Salesforce Deployment Process Project Leader
- Six Sigma Certified Black Belt Engineer in Training Certification
Hobbies and Interests
- Level 1 CrossFit Certified Trainer
- Board of Directors for Vizsla Club of America
Timeline
Head of Global Marketing, Healthcare
TekniPlex, Inc.
01.2022 - Current
Senior Director, Marketing & Strategy
Tekni-Films, TekniPlex, Inc
07.2016 - 01.2022
Global Strategic Marketing Manager, Healthcare Aclar Business
HONEYWELL INTERNATIONAL, Performance Materials & Technologies
01.2009 - 01.2016
Customer Marketing Manager, Spectra Fishing
HONEYWELL INTERNATIONAL, Performance Materials & Technologies
01.1998 - 07.2016
Masters of Business Administration -
Lebanon Valley College
Bachelor of Science -
Mechanical Engineering
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