Melissa Hacker

• Directed marketing projects at all stages, including conceptual planning, schedule management and final implementation.
• Enhanced profitability to achieve marketing objectives and drive productivity and growth from concept to implementation.
• Developed creative presentations, trend reports, kitted assets, and product data sheets.
• Developed insights on marketing campaigns to assess performance against goals.
• Considered business demands and customer preferences when developing pricing structures and marketing plans.
• Continually maintained and improved company's reputation and positive image in markets served.
• Leveraged industry trends and competitive analysis to improve customer relationship building.
• Oversaw preparation of marketing copy, images, videos, emails and other collateral.
• Created printed marketing materials designed to drive campaigns.

• Applied excellent problem-solving, process development and strategic implementation skills to lead and support all areas of operations.
• Built and strengthened relationships across functional leadership areas to keep revenue development and operational plans interconnected and effective.
• Managed cross-functional collaboration to drive team engagement and keep members on course to achieve demanding company targets.
• Spearheaded overhaul of company best practices, leading to significantly increased staff retention rates and top-ranking as industry leader.
• Supported top-level decision-making and strategy planning, forging productive relationships with top leaders and serving as key advocate for various personnel issues.
• Assisted with marketing strategy creation and advertising initiatives to better promote facility to public.
• Set, enforced and optimized internal policies to maintain efficiency and responsiveness to demands.
• Improved brand awareness by monitoring all marketing campaigns and fostering membership acquisitions and business development.

• Increased credibility and client awareness by developing technical/non-technical marketing collateral and presentations, public relations campaigns, articles and newsletters.
• Wrote engaging and successful marketing, advertising and website copy.
• Managed full-cycle marketing and advertising strategies including estimating costs, managing resource allocation and adjusting production schedules.
• Maximized advertising efforts by developing content for media relations, corporate communications and social media posts.
• Identified appropriate marketing channels and target customers for campaigns.
• Studied demographic data to determine optimal targets, competitor offerings and tactics for persuasion.
• Utilized social media marketing tools such as Hootsuite, Plann, and others.
• Increased customer engagement through social media.
• Developed marketing content such as blogs, promotional materials and advertisements for social media.

• Identified target audiences and devised campaigns to match target demographics and optimize results.
• Communicated marketing strategy and campaign performance to verify alignment with senior management objectives.
• Assisted with development and implementation of organization brand strategy.
• Built new materials libraries with fresh imagery, copy and graphics to enhance marketing campaigns.
• Directed and coordinated marketing activities and policies to promote products and services.
• Wrote engaging and successful marketing, advertising and website copy.
• Generated attractive and consistent graphic designs for use in all types of marketing.
• Monitored trends in social media, industry and competitive landscape to create new material.
• Worked effectively under constant pressure of simultaneous project milestones and deliverable deadlines.
• Boosted brand awareness by establishing strong web and social media presence.
• Oversaw numerous social media campaigns, including creating and deploying content, engaging with target audiences and boosting reach with strategic ad placements.
• Maintained company's social media presence by posting messages, answering posts and monitoring responses.
• Created social media content with consistent content and tone.
• Developed marketing content such as blogs, promotional materials and advertisements for social media.

Providing entrepreneurs with a wide range of marketing services, from social media content creation and management, to email marketing and graphic design.

• Emphasis in Accounting, Finance, and Business Management