Melissa Henderson

Project/Product Management

• Assist a global sourcing company with product websites and email marketing campaigns.
• Work with subject matter experts assigned to the project to develop timelines, budget, and scope of the project.
• Identify areas for improvement, narrowing focus for decision-makers in making necessary changes.
• Identified potential issues or risks that could impact the successful completion of projects.
• Organized client and internal meetings to provide project updates or identify any necessary changes.
• Work with a Quality Assurance team on testing and inspections of product development to ensure quality control standards are being met.
• Coordinate with vendors and associates to ensure timely delivery of materials needed for projects.

Event Management

• Manage, schedule and train staff based on size and need of the event.
• Track inventory to ensure supply count is appropriate per event.
• Organize materials, products and equipment to bring to each venue.
• Decide which marketing materials are best suited for each event based on event size, type, location and participants.
• Track success of each event.

• Responsible for cultivating new; And growing existing interactive marketing client relationships through telephone conversations, e-mail, video conferencing and travel
• Managed all budgeting, negotiation and approval processes for client websites and online marketing campaigns
• Worked with internal interactive marketing team to set the vision and strategy for interactive marketing efforts
• Cultivated and managed relationships with key interactive creative agencies, user experience architects and online marketing partners
• Acted as liaison between interactive agency partners, internal designers, interactive marketing managers, strategists, sales team and IT to ensure optimal collaboration
• Provided strategic leadership to inspire best practice interactive strategies to include user experience and usability research, information architect design and online marketing tactics
• Collaborated with business unit sales and marketing teams to influence strategies and develop ideas to accomplish business objectives
• Analyzed interactive marketing campaign performances to make strategic recommendations to improve future efforts
• Continued education of emerging online channels and techniques to include online search engine optimization, email marketing campaigns, viral marketing and RSS feeds through involvement with interactive marketing association and continuing education workshops
• Responsible for educating and training internal project team members and clients about new interactive technologies and practices
• Managed project definition and scope, monitored budget and oversaw approval processes of all website and online marketing projects
• Proactively identified changes in scope and ensured appropriate measures were taken with clients to reassess, renegotiate, and amend scope of work responsibilities, proposals, contracts and budgets
• Managed financial performance of projects by ensuring team members adhere to budgets
• Regularly reported status and progress of projects to clients and management
• Identified and escalated potential risk factors to upper management when necessary
• Initiated and executed ways to increase productivity of business processes

• Produced and managed periodic publications, media relations, marketing materials and web content
• Composed and designed brochures, flyers, postcards and newsletters
• Prepared all documents and communication materials to be sent to print
• Coordinated all aspects of marketing and promotion for each event
• Authored and distributed press releases and other public relation initiatives
• Identified new member service opportunities, researched feasibility of ideas and facilitated growth of new programs by developing vendor and client relationships and coordinating marketing plans
• Managed existing programs by evaluating services, streamlining operations and trouble shooting
• Developed and implemented marketing strategies for existing and new member services
• Managed, produced and monitored budgets for multiple projects
• Directed three committees and several volunteer leaders to develop marketing and promotional strategies for all events
• Planned special events, board meetings, educational activities and an annual conference
• Supervised one full-time and one seasonally employed staff person

• Hired as a web developer but acquired all departmental responsibilities after the leave of the New Media Director
• Created dynamic and integrated content for a public site and two extra-nets on MAC and PC platforms using multi-tiered systems integration and a variety of design applications
• Directed strategic web planning meetings to develop and execute new ideas for marketing new products on the public site
• Spear headed a company wide Internet projects to include a redesign of the public site and development of an internal site
• Developed marketing strategies as part of a team for new product launches on the Internet
• Authored a product diversion/gray market report on illegal Internet sales
• Supervised and directed freelance developers and designers
• Responsible for heading monthly meetings with the customer service and education departments

• Hired as a senior level executive assistant but after realizing my skill set was given added responsibility of improving internal communications through the development, design and regular maintenance of an Intranet, shared file environment, and several databases
• Participated on a database committee to implement communication efforts into an accessible and user friendly work environment using new technologies
• Generated PowerPoint presentations and board meeting materials for the Chief Executive Officer and Senior Vice President
• Composed and edited copy for an electronic monthly newsletter

• Partnered with clients to define a marketing strategy and systems framework for their site
• Created client sites using HTML, MS FrontPage and a virtual site builder
• Photographed and formatted client’s products for the web
• Composed copy for E-commerce sites
• Contrived the company’s profile, pricing sheets and promotional materials
• Appointed office manager during a long absence of the existing manager
• Responsible for conducting interviews, preparing payroll, training new designers and supervising existing staff
• Coordinated and facilitated staff meetings and company events