Melissa Hersey
Salem,NH
Summary
Results-driven Vice President, Director Project Management with forward-thinking approach centered on company success and competitive growth. Demonstrated record of success in building successful teams and managing profitable operations.
Overview
16
16
years of professional experience
Work History
VICE PRESIDENT, DIRECTOR PROJECT MANAGEMENT
DIGITAS (PUBLICIS GROUPE)
01.2022 - Current
- Lead efforts across cross-disciplinary team to deliver the estimated business value of an approved program, utilizing agile methodologies for Planet Fitness and Walmart resulting in $45mm+ gross income
- Defined and adjusted processes based on business and client needs in the ever-evolving retail and fitness sector, while overseeing multiple programs and account success
- Structured the PMO team from the ground up, including managing eight direct reports, setting career and capability goals
- Tracked budget and aligned staffing needs based on program needs and financial constraints
- Lead program and account planning session and represented the program management team across multiple Publicis agencies, using a Power on One model.
DIRECTOR OF PROJECT MANAGEMENT
MARCUS THOMAS LLC
10.2014 - 12.2021
- Facilitated project logistics, operations, and resource leveling for up to 40 creative projects at one time with $1MM+ budgets, from RFP to completion, resulting in accurate key timeline deliverables and budget tracking, while hitting agency revenue targets and achieving client business objectives
- Configured, implemented, and launched a new project management software to an agency of 165 people, including specific training for each department
- Structured the project management team from the ground up, including managing eight direct reports and over $30MM+ yearly revenue, resulting in significant career growth and tenure
- Conducted project retrospectives using team feedback and statistical analytics to optimize the agile methodology process and experiences
- Selected, negotiated and contracted over 50 outside vendors for project completion.
- Achieved project objectives on time and within budget by effectively managing resources, scope, and risks.
- Increased overall project success rates by providing expert guidance to team members and ensuring alignment with organizational goals.
ACCOUNT EXECUTIVE
LAINEGABRIEL
07.2013 - 05.2014
- Managed the internal operations of 13 key accounts simultaneously, utilizing Basecamp project management system to ensure flawless client interaction and meet deliverable timelines
- Developed and fostered strong working relationships with external vendors, and clients, including Bob Evans, Nationwide, Mercy Health, Thirty-One Gifts, and Catholic Health Partners to grow business opportunities
- Utilized and developed account support systems, budget trackers, status reports, creative briefs and calendar, with heavy inter-department interaction to effectively manage client relationships
- Organized data for competitive industry and market analysis to create strategic campaign recommendations.
ACCOUNT EXECUTIVE
EVENT MARKETING GROUP
08.2012 - 07.2013
- Managed the day-to-day sales of over 200 key exhibitor and sponsorship accounts while maintaining a strong professional relationship with clients and developing new business resulting in over $200,000 in sales
- Created and presented sales presentations to executive level decision makers while maintaining renewals for each event
- Tracked individual client budget and maintained database in Microsoft Access, ensuring each order was accurate
- Effectively operated internally to develop and deliver seamless event performance, including food vendor negotiations, main stage performance contracts, and event collateral.
ACCOUNT EXECUTIVE
CBS RADIO
06.2010 - 07.2012
- Proactively created, implemented, and managed over 65 marketing campaigns and sponsorships including, broadcast, digital, event marketing, social media, SEO, and promotions, while grossing over $750,000 in sales
- Developed and showcased post-campaign evaluations to determine ROI and ensure that each campaign achieved the clients' goals and initiatives
- Initiated new business relationships and enhanced existing client relationships to ensure accurate and precise campaign development and clear communication throughout the process
- Utilized Scarborough, Arbitron, Microsoft PowerPoint and Excel to track local media trends and provide project data to the sales team, including visual ratings, reach, and frequency reports on various mediums throughout New England region.
SENIOR ACCOUNT EXECUTIVE
CEMUSA, INC.
01.2008 - 06.2010
- Independently launched Boston market and managed over 53 outdoor marketing campaigns while grossing over $250,000 in sales
- Collaborated internally with production and finance departments to track advertising materials to ensure campaigns were flawlessly executed and invoices were paid on schedule
- Coordinated and facilitated meetings with marketing directors and advertising agencies to deliver RFP's, signed off on invoice orders, and provided other requested demographic information
- Interviewed, trained, and managed the Junior Account Executive.
Education
BACHELOR OF ARTS - UNIVERSITY OF MAINE
05.2007
Skills
- Operations Management
- Process Improvement
- Budgeting and Forecasting
- Program Oversight
- Schedule Management
- Operational Leadership
- Program Management
Timeline
VICE PRESIDENT, DIRECTOR PROJECT MANAGEMENT
DIGITAS (PUBLICIS GROUPE)
01.2022 - Current
DIRECTOR OF PROJECT MANAGEMENT
MARCUS THOMAS LLC
10.2014 - 12.2021
ACCOUNT EXECUTIVE
LAINEGABRIEL
07.2013 - 05.2014
ACCOUNT EXECUTIVE
EVENT MARKETING GROUP
08.2012 - 07.2013
ACCOUNT EXECUTIVE
CBS RADIO
06.2010 - 07.2012
SENIOR ACCOUNT EXECUTIVE
CEMUSA, INC.
01.2008 - 06.2010
BACHELOR OF ARTS - UNIVERSITY OF MAINE
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