Melissa Hodge
Parkland,FL
Summary
Dynamic Senior Financial Analyst with a proven track record at Hotwire Communications, leveraging data analytics and trend analysis to drive strategic decision-making. Expert in financial reporting and variance analysis, delivering actionable insights that enhanced revenue growth and improved cash flow. Recognized for adaptability and attention to detail in high-stakes environments.
Overview
17
17
years of professional experience
1
1
Certification
Work History
Senior Financial Analyst (Remote)
Hotwire Communications
Ft. Lauderdale, USA
10.2022 - Current
- Finance Lead on multimillion-dollar government reimbursement project, overseeing labor and equipment tracking, invoice review, and timely submission to ensure compliance and maximize reimbursements.
- Delivered actionable insights via trend analysis and KPI dashboards, supporting executive decision-making and business strategy.
- Produce detailed monthly reports on delinquency accounts, identifying trends, root causes, and collection opportunities to improve cash flow and reduce aging receivables.
- Create and implemented property rate allocations tailored for client proposals, aligning pricing models with service parameters to enhance competitiveness and support revenue growth.
- Track properties undergoing early renewals, analyzing financial impact on budget forecasts and identifying trends that influenced proactive negotiation strategies and revenue planning.
- Track facility rentals and analyzed cost variances, including early termination fees, against budget forecasts to improve planning accuracy and inform contract negotiations.
- Report on monthly advertising revenue and analyzed its contribution to overall revenue growth, identifying performance drivers and optimizing spend allocation for future campaigns.
- Generated daily ad hoc financial reports for VP of FP&A, offering real-time insights into performance trends and budget variances.
Financial Analyst
Sun Sentinel
Deerfield Beach, USA
10.2019 - 07.2022
- Provided regional support to our Sun Sentinel & Orlando Sentinel Advertising and Event Department’s Leadership teams.
- Prepare and present comprehensive reporting packages, with analysis of key financial indicators, financial statements, and variance analysis to the management team for strategic planning process.
- Design forecasting model and reporting system to evaluate monthly earnings and expenses.
- Developed a Digital Profitability Analysis Report showing any gains or losses linked to our digital vendors that help support our digital products.
- Provided Digital Churn Analysis report monthly.
- Collaborate with sales department to provide financial analytics including the performance of sales team, building effective sales strategies and pricing techniques to maximize profitability.
- Develop and present an annual budget for both revenue and expense for the departments. Annual budget revenue more than $50 million.
- Execute month and year end closing by analyzing and reconciling the accounts and making necessary adjustment entries.
- Analyze monthly and quarterly financial results and examine the variances against forecast and plan.
- Reviewed and programmed advertising contracts.
Senior Executive Assistant to the VP of Advertising
Sun Sentinel
05.2017 - 10.2019
- Created and streamlined a departmental onboarding process for our new hires.
- Managed the Vice President's ever-changing calendar, including scheduling and booking travel arrangements.
- Organized our Quarterly and Yearly Award Ceremonies.
- Set up new vendors for billing purposes.
- Utilized my understanding of finance and developed reports to analyze the positive revenue the advertising department generates as well as the losses we incurred per period/quarter.
- Utilized Workday to review and approve org chart & compensation changes in the Advertising Department and to review and approve time off requests.
License Coordinator
Weatherby Healthcare
Ft. Lauderdale, USA
08.2016 - 05.2017
- Assisted physicians with applying for their medical license in the state they were assigned to.
- Performed background checks, and verifications on state licenses, medical schools, post graduate training, and board certifications.
Consultant OB/Gyn Division
Weatherby Healthcare
02.2016 - 08.2016
- Matched physicians with facilities who were short staffed and looking for short-term or long-term coverage.
- Cold called over 80 prospects a day.
- Researched and generated lead list daily.
Taxable Fixed Income Trader
SecureVest Financial Group
Boca Raton, USA
09.2013 - 01.2016
- Trader for taxable fixed income products/ Traded CDs for a P&L Account.
- Maintained a daily inventory for the CD department.
- Put together monthly expense reports for our accounting department.
Operations Specialist
SecureVest Financial Group
06.2008 - 09.2013
- Input trades into JP Morgan, Merrill Lynch and Pershing trading Systems.
- Maintained a daily inventory for all the accounts in the company.
- Troubleshooter for all trade problems from execution through settlement.
Education
Bachelor of Science - Business Management, Entrepreneurship and Finance
Florida Atlantic University
Boca Raton05.2013
Skills
- Data analytics
- Financial reporting
- Variance analysis
- Data collection & research
- Trend analysis
- Team collaboration
- Revenue trend analysis
- PowerBI
- Microsoft Excel/PowerPoint
- SmartView
- Attention to Detail
- Adaptability
Certification
Series 7 FINRA General Securities Representative, 09/01/13
Honors And Interests
2019 Q4 PRIDE Award Winner at Sun Sentinel, Volunteer with the Anthony Rizzo Family Foundation, Volunteered with Make-A-Wish Foundation, Owner of an Online Children’s Boutique
References
References available upon request.
Timeline
Senior Financial Analyst (Remote)
Hotwire Communications
10.2022 - Current
Financial Analyst
Sun Sentinel
10.2019 - 07.2022
Senior Executive Assistant to the VP of Advertising
Sun Sentinel
05.2017 - 10.2019
License Coordinator
Weatherby Healthcare
08.2016 - 05.2017
Consultant OB/Gyn Division
Weatherby Healthcare
02.2016 - 08.2016
Taxable Fixed Income Trader
SecureVest Financial Group
09.2013 - 01.2016
Operations Specialist
SecureVest Financial Group
06.2008 - 09.2013
Bachelor of Science - Business Management, Entrepreneurship and Finance
Florida Atlantic University
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