Melissa Holloway

Dynamic senior executive with a track record in product innovation, brand partnerships, and market expansion across diverse industries. Known for driving high-impact, business-aligned strategies that generate new revenue streams and enhance market positioning. Successfully led cross-functional teams to achieve over $20 million in revenue growth through brand-focused product strategies. Combines strategic insight with operational excellence to drive sustainable growth, optimize costs, and elevate brand value. Collaborative leader skilled at building transformative partnerships, boosting subscription engagement through product innovation, and delivering measurable results with AI-driven analytics and data-informed strategies.

• UC Berkeley High Impact Leadership, 2024
• MIT x PRO: Designing and Building AI Products and Services, 2023
• Wharton Fintech Revolution: Transformative Financial Services and Strategies, 2023
• Pragmatic Institute – PMC Level II Certification, 2019
• Certified Product Manager (CPM)

• Global Top 100 Influential Product Leaders – Recognized for transformative contributions to product strategy and market innovation across multiple sectors.
• Waters Technology's Women in Technology & Data, Rising Star Award Nominee – Nominated for excellence in product innovation within the technology and financial data sectors.
• Association for the Advancement of Artificial Intelligence (AAAI), Member – active participant in ethical AI practices, and advancing AI-driven product strategies.
• National Society of Black Engineers (NSBE), Member – Engaged in diversity and advancement initiatives for Black engineers and leaders in technology.
• Society of Women Engineers (SWE), Member – committed to advancing women in engineering and technology, contributing to initiatives that promote diversity and inclusion.

References available upon request.

My pursuits in sea kayaking, reading, and crafting build resilience and creativity, enhancing my strategic thinking and focus as a leader in dynamic, high-stakes environments.

• The Gathering Spot, Los Angeles, CA, Community Board Member, Lead / Co-Lead, Affinity Circles, 01/01/23, Present, Organized 40+ networking events, increasing membership engagement by 35%, and expanding member referrals by 20%, enhancing the group's influence and brand reach., Launched initiatives promoting digital literacy and ethical AI practices, driving a 30% increase in member participation and attracting $50K in sponsorships from tech companies.
• NBMBAA, Los Angeles, CA, Executive Board Member, Director of Corporate Partner Development, 01/01/23, Present, Engaged Fortune 500 sponsors in tech and finance sectors, raising over $200K in sponsorships, doubling the scholarship budget, and increasing the community initiatives budget by 50%., Increased scholarship funding by 40%, directly benefiting 50+ emerging leaders through financial assistance and mentorship, strengthening the organization's mission.
• Leaders of Tomorrow Committee Chair, Relaunched LA program with over 400 mentorship hours from local professionals in 2024; achieving a 100% college acceptance rate for graduating seniors, with over $2,500 in scholarships awarded., Two-thirds of 2024 cohort attended the annual pitch competition and reported improved GPA scores on end of year report cards.

• WoundPros, Los Angeles, CA, Vice President of Product Innovation, 01/01/24, Current, Led market research that identified unmet needs in long-term wound care, driving a 30% increase in target market penetration within the first year of the AI product's launch., Conducted competitor analysis and leveraged customer insights to achieve a 20% faster time-to-market than competitors, capturing a projected $5 million in annual revenue., Developed a go-to-market strategy that increased adoption among targeted demographics by 25%, generating an estimated $3 million in new revenue in the first quarter., Directed a cross-functional team of 12 in product development and go-to-market planning, ensuring alignment with corporate objectives and fostering high-impact collaboration., Launched a pilot feedback program for AI products, achieving a 40% increase in positive user feedback on usability and effectiveness, reflecting strong alignment with patient and provider needs., Implemented early-stage cost optimization strategies that led to a 10% reduction in supply chain expenses, with projected annual savings of up to $500K., Improved operational efficiencies are on track to contribute to a 15% revenue increase by year-end, positioning the company to exceed revenue targets by 20%.
• BeatBread, Los Angeles, CA, VP, Head of Product, 09/01/21, 12/31/23, Aligned product features with brand values, resulting in a 35% increase in engagement with new capabilities and an 18% boost in user retention., Leveraged social media analytics and content marketing strategies to expand brand visibility by 40%, driving a 25% increase in artist conversion rates and generating an estimated $2 million in incremental revenue., Directed CRM and CDP implementation, enabling personalized outreach that increased customer conversions by 43%, resulting in a $1.5 million increase in annual revenue.
• Cox Automotive, North Hills, NY, Director of Product Management, 07/01/19, 09/30/21, Used agile frameworks to design cross-divisional promotional strategies, resulting in a 20% rise in partnership revenue and an additional $5 million in revenue over two years., Enhanced UX through research and feedback loops, leading to a 62% increase in usage, a $1.2 million boost in monthly recurring revenue (MRR), and a 30% reduction in churn.
• ComplySci, New York, NY, Product Director, 08/01/18, 06/30/19, Expanded product adoption in new markets, achieving a 15% growth in user base and a $1 million increase in annualized recurring revenue., Enhanced brand positioning contributed to a 25% increase in market share within a year, supported by targeted marketing and product improvements.
• S&P Global Market Intelligence, New York, NY, Associate Director, 01/01/15, 01/31/18, Led a global team of 20+ in launching digital solutions for U.S Banking clients, using financial modeling and lean methodologies to achieve a 40% faster adoption rate and generate $10 million in incremental revenue., Designed a program that identified $31 million in pricing opportunities, driving a 15% increase in profitability and enhancing competitive positioning for Middle Market banking.