Summary
Work History
Education
Affiliations
Volunteer Experience
Timeline
Generic

Melissa Hurley

Summary

Dynamic and self-motivated professional with increasing responsibilities throughout career. Excellent verbal and written communication skills, as well as exceptional ability to build relationships both internally and externally. Adaptable to ever-changing business needs and objectives. Collaborative and team-oriented; skilled in business acumen and cross-functional communication.

Work History

Senior Marketplace Merchandising Manager, Jordan [JD Sports]: Footwear/Apparel, Women's and Kids

Nike, Inc. (WHQ)
  • Set the strategic intent of every product; adoption, pricing, flow, segmentation and mix to deliver results by dimension of JD/Finishline Women's + Kids business.
  • Drive franchise health across the product portfolio for both footwear and apparel, ensuring Partner experience and visual is reflective of Brand strategy.
  • Represent the voice of Jordan Brand's North America consumer, partnering cross-functionally to ensure that our consumer is served in the most compelling and relevant way possible.

Key City Sales Account Executive: Footwear/Apparel/Equipment, Women's and Kids

Nike, Inc. (WHQ)
  • Optimized Nike sales by exceeding targets within the Central Key City Women's and Kids' $18 million business.
  • Increase sell-in and sell-through by preparing, planning, delivering clear and persuasive product presentations.- resulting in NIS +25% for FY20.
  • Developed accurate, realistic seasonal assortments and forecasts using PLANET, PREPARE and TABLEAU.
  • Solicited and submitted orders, ensuring timely coordination of order tracking, order confirmation, cancellations and delivery information.

Inventory Sales Account Executive [Value Channel]: Men's Apparel

Nike, Inc. (WHQ)
  • Established and maintained relationships with buyers; acted as the liaison between retail partners and Nike distribution centers to ensure timely and accurate product shipments.
  • Led the forecast, sell-in, negotiation, order processing and order management for Value Channel retailers; partnered with North America Categories (Jordan, Team, Licensed) to assess inventory flow and risk.
  • Increased Team NPM by 10% over two years, resulting in higher revenue growth.

Key Account Executive

Osiris Shoes
  • Managed Key Account business, resulting in high single-digit growth YOY (portfolio represented 70% of the domestic business).
  • Facilitated communication between Key Accounts, Sales Representatives and the company; exceeding client expectations from initial contact through post-sales follow-up.
  • Monitored the company's financial progress by accurately processing selling reports, tracking reports and key item plans.

National Sales Coordinator

Osiris Shoes
  • Regularly met with domestic accounts at industry tradeshows (MAGIC, ASR, AGENDA), resulting in increased futures bookings season over season.
  • Effectively served as the interim National Sales Manager, ensuring all business operations were successfully executed.

Domestic Sales Specialist

Osiris Shoes
  • Assisted the Sales Director and National Sales Manager with all domestic sales needs: order-entry, trade show scheduling and customer service.

Special Events & Public Relations Specialist

944 Magazine
  • Successfully planned, organized and executed exclusive events, promotions and public relations efforts for San Diego's premier entertainment magazine.

Radio Intern (XHTZ-FM)

iHeartMedia
  • Assisted with operations and planning for Morning Show segments, in addition to all promotional events for the radio station.

Key Partner Executive City Gear [Hibbett, Inc.]: Footwear/Apparel/Equipment, Women's and Kids

Nike, Inc. (WHQ)
01.2021
  • Optimize Nike sales by driving profitable growth within City Gear's Women's and Kids' $32 million business (inclusive of both Nike and Jordan Brand).
  • Increase sell-in and sell-through by preparing, planning, delivering clear and persuasive product presentations.
  • Develop accurate, realistic seasonal assortments and forecasts using PLANET, PREPARE and TABLEAU.
  • Solicit and submit orders, ensuring timely coordination of order tracking, order confirmation, cancellations and delivery information.

Running Specialty Group Sales Representative [Stretch Assignment]

Nike, Inc. (WHQ)
01.2017
  • Prepared, planned and delivered clear, persuasive sales presentations during FA17 sell-ins for the Central territory.
  • Developed accurate seasonal assortments and forecasts for an assigned group of retail partners, exceeding prior year futures bookings.

Inventory Sales Analyst: Promo/Team/Licensed Apparel [ETW]

Nike, Inc. (WHQ)
01.2014
  • Supported North America sales by partnering with Value Channel retailers to evaluate and move excess inventory, helping Nike maintain a premium marketplace.

Education

Bachelor of Arts - Communication- Public Relations

San Diego State University
San Diego, CA

Nike, Inc. DEI Leadership Acceleration Academy -

USC Marshall Executive Education -

Affiliations

NikeUNITED ASCEND Network, 2015, Present, Currently ASCEND Chapters Co-Lead

Volunteer Experience

Nike Swoosh Summer Academy [Coach], 2017, 2018, Partnered with Chicago Park District to coach and mentor youth in the community.

Timeline

Key Partner Executive City Gear [Hibbett, Inc.]: Footwear/Apparel/Equipment, Women's and Kids

Nike, Inc. (WHQ)
01.2021

Running Specialty Group Sales Representative [Stretch Assignment]

Nike, Inc. (WHQ)
01.2017

Inventory Sales Analyst: Promo/Team/Licensed Apparel [ETW]

Nike, Inc. (WHQ)
01.2014

Senior Marketplace Merchandising Manager, Jordan [JD Sports]: Footwear/Apparel, Women's and Kids

Nike, Inc. (WHQ)

Key City Sales Account Executive: Footwear/Apparel/Equipment, Women's and Kids

Nike, Inc. (WHQ)

Inventory Sales Account Executive [Value Channel]: Men's Apparel

Nike, Inc. (WHQ)

Key Account Executive

Osiris Shoes

National Sales Coordinator

Osiris Shoes

Domestic Sales Specialist

Osiris Shoes

Special Events & Public Relations Specialist

944 Magazine

Radio Intern (XHTZ-FM)

iHeartMedia

Bachelor of Arts - Communication- Public Relations

San Diego State University

Nike, Inc. DEI Leadership Acceleration Academy -

USC Marshall Executive Education -

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Melissa Hurley