Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Melissa Ingraham

Tampa

Summary

Insightful Marketing Manager with experience devising and implementing marketing campaigns. Built deep understanding of target audience and competitors to develop effective marketing messaging. Early adopter of latest industry trends and strategies, resulting in consistently fresh and creative ideas.

Overview

4
4
years of professional experience
1
1
Certification

Work History

Enterprise Marketing Manager

CyberFOX
04.2024 - Current
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels and programs.
  • Organized successful trade show exhibits, showcasing products or services effectively to potential customers or partners. Could travel up to 10%.
  • Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
  • Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
  • Oversaw budget allocation for marketing initiatives, ensuring cost-effective spending and financial accountability.
  • Implemented customer feedback loops, refining marketing strategies for improved customer satisfaction through win/loss reports.
  • Self-motivated, with a strong sense of personal responsibility.
  • Negotiated with vendors and service providers, securing favorable terms and supporting budget objectives and lead goals.
  • Conducted market research to identify trends, informing product development and positioning strategies among different verticals including SLED, Industrial, Healthcare and Financial.

Demand Generation Specialist

ReliaQuest
05.2023 - 05.2024
  • Developed an integrated digital marketing strategy that effectively leveraged SEO, SEM, email marketing, and social media advertising tactics to drive traffic and sales leads.
  • Managed marketing efforts, communicated programs to staff and enabled sales on marketing promotions/plans.
  • Increased brand awareness and lead generation by implementing targeted direct marketing campaigns.
  • Streamlined marketing processes for greater efficiency, utilizing marketing automation tools and CRM integration like Salesforce.
  • Worked knowledge of multi-channel consumer marketing strategies with emphasis on direct marketing and online or interactive campaigns.
  • Supported continuous improvement initiatives by actively participating in brainstorming sessions, identifying opportunities for change, and assisting with implementation efforts as needed.
  • Developed the full 6 week pre-promotion and planning webinar process, that was able to include attendees and registrations by 50%.
  • Optimized paid media/digital campaigns to ensure alignment with the ICP.

Marketing Program Manager

ZoomInfo
04.2021 - 04.2023
  • Increased brand awareness by developing and executing targeted marketing campaigns.
  • Led a team of marketing professionals, fostering collaboration and professional development opportunities.
  • Maintained and analyzed program's financial and business strategy and adjusted to trends.
  • Streamlined marketing processes, resulting in improved efficiency and productivity.
  • Contributed to company growth by identifying new media opportunities and expanding into emerging channels like TikTok.
  • Optimized advertising campaigns for better audience reach and engagement through targeted placements.
  • Monitored campaign performance, analyzed data, and provided actionable insights to improve future strategies.

Education

MBA - Marketing

Saint Leo University
Saint Leo, FL
05-2023

Skills

  • Digital marketing
  • Social media marketing
  • Customer relationship management (CRM) - HubSpot and Salesforce
  • Strategic planning
  • Marketing campaign development
  • Project management - Scrum Certified since 2021
  • KPI tracking
  • Competitor analysis
  • Go-to-market strategy development

Certification

  • Certified Digital Marketer from USF, June 2023
  • Certified ScrumMaster (CSM)

Timeline

Enterprise Marketing Manager

CyberFOX
04.2024 - Current

Demand Generation Specialist

ReliaQuest
05.2023 - 05.2024

Marketing Program Manager

ZoomInfo
04.2021 - 04.2023

MBA - Marketing

Saint Leo University

Similar Profiles

CREATE PROFILE
Melissa Ingraham