Summary
Overview
Work History
Education
Skills
Affiliations
Timeline
Generic

Melissa Johnson

Flat Rock,AL

Summary

Dedicated Healthcare professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational mission. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Proactive and achievement-oriented Sales & Marketing Manager bringing 16 years of marketing and leadership experience with special emphasis helping healthcare clientele. Articulate communicator, natural leader and organized manager.

Overview

18
18
years of professional experience

Work History

Admissions & Marketing Director

Huntsville Hospital Health Systems
01.2024 - Current
  • Cultivated strong relationships with community partners, leading to increased referrals and collaborative opportunities.
  • Managed budgets for advertising, events, and promotional materials, ensuring cost-effective spending that maximized return on investment.
  • Developed and executed a comprehensive communications plan to keep prospective patients informed and engaged throughout the admissions process.
  • Conducted market research studies to identify competitors'' strengths and weaknesses as well as new opportunities for expansion or collaboration within the long-term care and skilled nursing industry.
  • Coordinated admissions team efforts to ensure timely communication with applicants and referral sources throughout the admission process.
  • Streamlined the admissions process, improving efficiency while maintaining high standards of candidate selection.
  • Managed approximately 30 incoming referrals per day.

Chief Operating Officer

The Grove Grotto & Spa
03.2023 - 08.2023
  • Oversaw day-to-day operations to keep organization running smoothly while meeting business goals.
  • Mentored team members by sharing knowledge, offering guidance, and providing constructive feedback; fostering a culture of continuous learning and development within the organization.
  • Negotiated favorable vendor contracts for cost-effective procurement solutions that supported business growth objectives while decreasing spending by $10,000 per month.
  • Monitored and analyzed industry trends to identify opportunities for organizational growth and competitiveness.
  • Identified and pursued business development opportunities to grow organization and increase revenue.
  • Represented organization at external meetings and events to promote and build relationships with key stakeholders.
  • Ensured regulatory compliance by developing policies in line with industry best practices to mitigate risks associated with legal or ethical violations.
  • Improved employee satisfaction and reduced turnover through the development of effective training programs and performance management systems.
  • Developed and implemented recommendations for service improvement.
  • Developed quarterly business plans to evaluate cost projections.
  • Managed financial, operational and human resources to optimize business performance.
  • Established and maintained strong relationships with customers, vendors and strategic partners.
  • Developed innovative sales and marketing strategies to facilitate business expansion that increased revenue by 30% per month.

Home Health Sales Executive

CenterWell Home Health
08.2022 - 03.2023
  • Achieved sales goals and service targets by cultivating and securing new customer relationships.
  • Researched sales opportunities and possible leads to exceed sales goals and increase profits.
  • Established and maintained positive relationships with referral sources to increase service referrals.
  • Created and implemented successful sales campaigns to drive leads and increase sales.
  • Analyzed sales data regularly to monitor progress towards goals and make necessary adjustments to strategy as needed.
  • Utilized CRM system for better customer tracking, leading to improved follow-up processes and higher conversion rates.
  • Demonstrated expert service knowledge during client interactions, addressing questions/concerns confidently and offering solutions tailored specifically for them.
  • Managed pipeline efficiently, prioritizing tasks according to urgency/importance while maintaining focus on long-term objectives.
  • Delivered exceptional customer service, resulting in a high percentage of repeat business and client referrals.
  • Participated in industry trade shows, representing CenterWell professionally and generating valuable leads for future business growth.
  • Reviewed competitors'' offerings periodically to stay informed about industry trends and maintain a competitive edge.
  • Developed strong rapport with customers and created positive impression of business.
  • Conducted approximately 12 face to face visits per day with key referral sources.

Director of Marketing

Integrated Behavioral Health (IBH)
09.2019 - 08.2022
  • Collaborated closely with sales teams to develop effective marketing collateral that supported lead generation goals.
  • Regularly presented marketing insights and recommendations to executive leadership, ensuring alignment with overall business objectives.
  • Developed comprehensive marketing plans for territory expansion, resulting in increased contracts and patients served.
  • Organized and executed robust, creative experiential marketing events.
  • Developed metrics and measured success in order to further penetrate the industry.
  • Built strong relationships with industry professionals and influencers.
  • Developed and presented marketing plans and reports to CEO and shareholders.
  • Continually maintained and improved company's reputation and positive image in markets served.
  • Provided effective customer service to over 180 facilities across the state.

Area Sales Manager

360care
05.2017 - 09.2019
  • Established strong relationships with key clients, resulting in increased customer retention and satisfaction.
  • Enhanced team performance by providing ongoing coaching, training, and mentoring to sales representatives.
  • Reported sales activity, generated sales quotations, and proposals and maintained customer contact database to achieve sales objectives and quota.
  • Built lasting relationships with clients through outstanding customer service interactions.
  • Expanded market share through effective prospecting, lead generation, and negotiation skills.
  • Worked diligently to resolve unique and recurring complaints, promoting loyalty, and enhancing operations.
  • Increased sales revenue by developing and implementing strategic sales plans for the assigned territory.
  • Prepared sales presentations for clients showing success and credibility of services.
  • Provided exceptional customer service to existing clients through regular communication and prompt resolution of issues or concerns raised by them.
  • Analyzed market trends and competitor activity to identify new business opportunities and areas for growth.
  • Executed proven strategies to hit sales quota and help company achieve goals.
  • Built relationships with customers and community to establish long-term business growth.

Community Education Manager

Dekalb Regional Medical Center- Geri Psych
02.2013 - 10.2016
  • Increased patient census consistently through proactive strategies.
  • Increased program attendance with targeted marketing strategies and outreach efforts.
  • Conducted assessments of referrals for appropriate admission criteria and followed up with each.
  • Organized special events and workshops, promoting lifelong learning opportunities within the community.
  • Coordinated professional development opportunities for educators in the community setting.
  • Liaised between referral providers and behavioral health unit to develop referral relationships.
  • Increased average daily census from 9.6 to 16.9.

Director of Social Services

Cloverdale Rehabilitation And Nursing Center
02.2006 - 10.2012
  • Established preliminary and comprehensive assessment for social service needs of patients.
  • Ensured compliance with regulatory requirements by diligently monitoring policies and procedures within the department.
  • Increased client satisfaction by actively addressing concerns and providing timely resolutions.
  • Maintained a high level of professionalism and ethical conduct within the department, upholding the highest standards for social service work.
  • Streamlined internal processes for more efficient delivery of social services to clients in need.
  • Provided crisis intervention support when needed; demonstrating empathy, compassion and resourcefulness to serve clients in times of distress.
  • Attended education opportunities and created in-service training alliances to meet mission of organization.
  • Built strong partnerships with local organizations, fostering collaboration for the benefit of the community.
  • Developed department policies and procedures adhering to quality and performance measures.
  • Represented organization at regional meetings with state departments, associations and legislature.
  • Assessed community needs and identified resources for social and community service programs.

Education

Bachelor of Science - Social Work

Jacksonville State University
Jacksonville, AL

Skills

  • Salesforce Administration
  • CRM Management
  • Partnership Development
  • Relationship Building
  • Decision-Making
  • Staff Management
  • Training and Onboarding
  • Marketing and Advertising
  • Marketing Plan Development
  • Project Management
  • Creative and Innovative
  • Public and Media Relations
  • Customer Retention Strategies
  • Contract Negotiation
  • P&L Management
  • Salesforce CRM Software
  • Market Penetration

Affiliations

  • Appointed board member to the Marshall Jackson 310 Board.

Timeline

Admissions & Marketing Director

Huntsville Hospital Health Systems
01.2024 - Current

Chief Operating Officer

The Grove Grotto & Spa
03.2023 - 08.2023

Home Health Sales Executive

CenterWell Home Health
08.2022 - 03.2023

Director of Marketing

Integrated Behavioral Health (IBH)
09.2019 - 08.2022

Area Sales Manager

360care
05.2017 - 09.2019

Community Education Manager

Dekalb Regional Medical Center- Geri Psych
02.2013 - 10.2016

Director of Social Services

Cloverdale Rehabilitation And Nursing Center
02.2006 - 10.2012

Bachelor of Science - Social Work

Jacksonville State University

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