Andrea G da Rosa

• (4 years 2 months) A domestic corporation established in Nevada on Tuesday, September 26, 1978, focused on the tuna fishing industry.
• Clarified roles, responsibilities, and expectations of staff.
• Established and directed successful management collaboration with senior management to develop strategic initiatives and long-term goals.
• Collaborated with senior management to develop strategic initiatives and long-term goals.

• Work with Executive Committee to set organizational strategies and goals
• Communicate & collaborate with stakeholders
• Review financial activity, including accounting tasks, budgets, financial statements, and reports, and assess how to diversify. Since the beginning, our holdings have increased sevenfold, and we have diversified.
• Assess the organization and transform it as appropriate.

• Developed and implemented comprehensive strategic plans to drive growth, profitability, and long-term success.
• Championed corporate social responsibility as a community advocate to improve community relations and promote sustainable business practices
• Improved overall company performance through proactive engagement in executive decision-making processes through challenging times: 9/11, Covid, etc. > maintaining and improving the company's national standing as documented in industrial publications.
• Enhanced operational efficiency by optimizing resource allocation, streamlining processes, and implementing cost-saving measures.

• Analyzed market trends: Understanding market dynamics to identify opportunities and threats.
• Understood client needs and provided solutions
• Coordinated with internal teams to deliver services and customized solutions.
• Monitored account performance and addressed any issues that might arise. Enhanced customer experience while driving business growth
• Had one of the highest client retention rates within the company by providing exceptional customer service, anticipating client needs, and overseeing strategic partnerships.
• Directed, developed and executed marketing communications and oversaw go-to-market strategies.
• Managed a diverse portfolio of accounts (industries, sizes, policies, etc.)

• Led and managed the marketing team, ensuring effective collaboration and performance.
• Market Research: Analyzing market trends and consumer behavior to inform marketing decisions.
• Performance Metrics: Evaluating the effectiveness of marketing campaigns and adjusting strategies as needed.
• A deep understanding of market dynamics developed and oversaw strategic partnerships
• Established & maintained effective relationships with key reporters/editors from travel and other media
• Enhanced internal controls by reviewing policies, creating processes, increasing efficiencies and ensuring regulatory compliance.
• Motivated leader and team player with the ability to work on my own, offering a professional and positive approach.
• Facilitated cross-functional collaboration for improved decision-making processes within the organization.

• Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
• Enhanced team collaboration through regular communication, goal setting, empowering employees to voice their ideas, and performance evaluations.
• Oversaw strategy and implementation for the leisure division/vacation travel: versed in go-to-market strategy, product messaging, strategic partner development, and analysis.
• Established fees and increased use of CRM tool > increased bottom line and improved efficiencies, service, and productivity.

• Utilized my passion for other cultures and experiences and researched cruises, airfare options and siteseeing options to best meet client expectations which ultimately led to an expanded client base.
• Managed complex travel arrangements for high-profile clients, ensuring a seamless experience.
• Enhanced client satisfaction by providing personalized elements, travel recommendations and itineraries.

• Conducted market research to identify new business opportunities and stay ahead of industry trends.
• Gave benefit-oriented, polished presentations driving revenue growth across multiple individual and organizational channels.
• Developed select relationships > strategic and tactical events, materials and develop a measure for mutual ROI.
• Acted as the primary contact, manager and negotiator for companies leisure consortium affiliation and implemented change.
• Instructed corporate staff on cross-selling techniques and implemented fees to increase revenues by 10%.

• worked with Large institutions, Fortune 500 Companies and others and maintained strong relationships with key clients through regular communication and exceptional service delivery.
• Championed the adoption of industry best practices within the organization, elevating overall performance standards.
• Regularly reviewed project outcomes against initial objectives to ensure alignment with client expectations and deliver consistent results.
• Enhanced client satisfaction by providing tailored solutions to meet their specific needs.

San Diego leaders can discuss and suggest solutions to actual problems that organizations face in a variety of domains, such as marketing, strategy, operations, leadership, finance, and ethics, through the Management Development Program's case-method-based curriculum.

• Member of Alpha Kappa Delta (AKD), the Sociology Honor Society, founded in 1920 at the University of Southern California. It aims to promote scholarship and excellence in sociology and social problems. Sociology majors normally need to be junior standing or higher and have a minimum GPA of 3.3 or higher in order to be eligible for membership.
• Headed the Annual Sociological Conference: worked with a hand-selected team to determine the theme and find funding, speakers, a location, and food/beverages.
• As a Teaching Associate, I helped professors with their more complex classes, taught several of my own Sociology 101 classes, tutored, etc.

• Member of Delta Zeta Sorority
• Elected to [Elected Position] for Delta Zeta in 1991