Melissa Kinckle

Managing Partner for Gartner's High Tech consulting practice responsible for 8 enterprise high tech clients, business development opportunities and their respective consulting engagements.

• Exceeded sales targets consistently by identifying new business opportunities and creating customized solutions for clients.
• Established long-lasting relationships with key decision-makers within client organizations, solidifying company's reputation as trusted partner in high tech.
• Strengthened client relationships with regular communication, timely project delivery, and high-quality services.
• Maintained up-to-date knowledge on product offerings, ensuring accurate representation during sales pitches or negotiations with clients.
• Increased client base by implementing effective marketing strategies and fostering long-term relationships.
• Spearheaded successful client engagements resulting in repeat business and positive referrals from satisfied clients.
• Negotiated high-value contracts with clients, securing profitable partnerships for the company.
• Mentored junior staff members, resulting in a more cohesive team and increased overall performance.
• Established clear communication channels within the organization, fostering collaboration among team members towards shared goals.
• Led recruitment efforts to attract top talent, contributing to a highly skilled workforce capable of meeting client demands effectively.

• Marketing Technology lead supporting 40 markets for Slalom's Global Business Advisory practice responsible for leading team of Martech consultants, Marketing Technology vendor partnerships and Marketing technology engagements & sales pursuits
• Successfully negotiated client contracts and new opportunities to create business opportunities
• Developed strategies and sales opportunities in order to garner $5MM in revenue per year for the practice
• Lead teams to define, strategize and implement marketing technology and digital strategies
• Delivered outstanding service to clients to maintain and extend relationship for future business opportunities
• Integrated technology and business operations to identify targeted solutions to customer pain points around customer strategy, marketing technology, personalization and customer data
• Accountable Executive or Engagement lead for large scale marketing technology, digital transformations and customer experience initiatives and client engagements
• Engagements include integrated roadmaps, marketing technology strategy and implementation of Salesforce, Adobe, CDPs and AWS products
• Assisted in recruiting, hiring and training of team members.

• Responsible for go to market strategies, product offerings, and technical capabilities for Chicago market within the Customer Experience, Digital & Marketing Technology space
• Worked with client leadership to develop solutions specifically targeting client business, technology and marketing goals
• Presented business leaders with cost-benefit and return-on-investment estimations to drive project planning and execution
• Coached business leaders on process, sales, marketing & digital technologies and operating models
• Provided leadership for clients to effectively steer strategic plans and future projects
• Assessed individual client situations and make targeted recommendations for projects and services to resolve specific situations
• Identified, contacted and cultivated relationships with potential clients, bringing in $5 MM in new business per year
• Applied consultative approach to client relationship development, resulting in client retention rate of 100%
• Lead cross-functional teams to design and execute flawless plans and presentations for clients
• Assessed client needs to determine and suggest relevant product solutions in alignment with client budgets and schedules
• Accountable Executive or Engagement lead for large scale marketing technology, digital transformations and customer experience initiatives and client engagements
• Engagements included strategy and implementation of Salesforce, Adobe, Segment and AWS products.

• Provide Digital and Marketing Technology product consultation by combining Marketing and Data with Technology strategy in order to maximize success for VENN's Beta Launch
• Created and delivered innovative, strategic, cloud-based marketing technology roadmap with a focus on data, compliance, digital marketing and social media
• Lead RFP and implementation process as well as maintained expert level SME knowledge of digital platforms such as Salesforce Marketing Cloud, Social, DMP, CRM and Google Tag manager & Analytics
• Strategized SEO needs and optimized strategies for short- and long-term campaigns
• Strategized and implemented solutions related but not limited to email, text, websites data privacy, analytics and customer data
• Shaped solutions and approaches to customer data acquisition, management and compliance by leveraging trends and understanding regulations in customer marketplaces and industries
• Gathered requirements, defined scopes, allocated resources and establish schedules meeting or exceeding project demands
• Created customized digital and marketing technology roadmap for VENN based on company objectives, scale, budget and anticipated ROI
• Activated digital marketing and technology roadmap initiatives with structured project implementations geared towards quantifiable results
• Developed and implemented compliance protocols and processes for TCPA, GDPR, CCPA and CANSPAM for VENN's digital properties.

• SVP responsible for technology strategy and business enablement of all marketing technologies that encompass marketing, lead management, master data management, sales and CRM
• Manage end to end process of technology capabilities mapping including but not limited to roadmaps, budget, vendor selection, contracts, vendor management, in-house and out sourced implementation and KPI measurement
• Technologies include Salesforce, Adobe, Informatica and others
• Developed cost-savings and new solutions to existing problems through persistent research and innovation
• Built marketing technology team from ground up to support three multi-million dollar marketing technology initiatives
• Delivered software demonstrations to marketing business team and arranged focus groups to evaluate and support ongoing product development
• Oversaw on-site and off-site teams of up to 60 professionals working on diverse IT projects
• Devised implementation plans, including cost-benefit and ROI analyses
• Procured software, hardware and infrastructure required to meet program demands
• Translated business executive vision into strategic technology capabilities and results in order to enable marketing and sales KPIs.

• Head of Marketing Technology capabilities strategy in partnership with Marketing, implementation delivery of Farmers.com and implementation of all Farmers' Marketing Technologies
• Responsibilities included communication & financial planning with executive stakeholders, creating and implementing yearly strategic initiatives roadmaps, managing vendor relationships & budgets, optimizing branding and creating world class customer experiences on Farmers.com
• Applications included Farmers.com website, Adobe Experience Manager, Adobe Test & Target, Salesforce Marketing Cloud, Salesforce DMP, Farmers' Self Service Portal, Acxiom, Liveramp and Sprinkler
• Built marketing technology team from 3 to 90 in one calendar year
• Managed three Agile teams consisting of 90 fulltime employees, consultants and contractors that focused on user experience and technical product delivery of 200 million emails per year and 24/7 web applications
• Managed $12 million budget of Marketing IT projects and initiatives
• Analyzed and evaluated marketing technology needs to improve strategies and determine overall costs
• Supported IT application development, application support, system integration and website administration projects, generating a 25% increase in digital engagement annually
• Achieved marketing vision and objectives through effective strategy development and technology execution in coordination with management teams
• Managed implementation of application developments by collaborating with overseas technical teams
• Delivered consistent and quality mentoring, training and onboarding for teams of contractors and staff members
• Maintained industry knowledge through continuing education, training and monitoring of industry publications
• Delivered 35 interdepartmental, enterprise projects per year with consistent record of meeting timeline, scope and budget requirements.

• Agile Product Director for multiple strategic internal and external technical products and initiatives including enterprise retail ecommerce, digital marketing applications, Salesforce Marketing Cloud, Salesforce CRM, client service applications, retail sales and B2B sales
• Responsibilities included communication & financial planning with executive stakeholders, creating and implementing yearly strategic initiatives roadmaps, managing vendor relationships & budgets, optimizing branding and customer experience on ecommerce website, management of retail order capturing system, sponsoring cloud based technology projects and developing strategies to utilize technology in order to create new revenue streams
• Built custom retail POS system for the company utilizing best in breed cloud technologies such as force.com in 6 months which resulted in call center call time reduction and decreased cost per acquisition
• Responsible for $350mm in ecommerce transactions and $500mm retail POS system transactions which encompassed 100% of all revenue generating applications for the company
• Managed a team of 13 that focused on business continuity of existing business products, UI development & customer experience of customer facing technology products and implementing roadmap initiatives
• Supported cross-product processes by championing public betas, experimentation tracking, feedback and roadmap development
• Managed and oversaw team of software developers, providing resources and support needed to promote success
• Coordinated with engineering staff to determine best technical implementation methods and schedule
• Advocated for developing critical features at the beginning in order to identify and resolve technical issues
• Performed the complete planning, application development, verification, and risks involved in software projects
• Developed IT strategic vision and drove key departmental objectives.

• Consulting manager strategizing and delivering Sales, Marketing and Operational transformations to clients
• Responsible for managing executive relationships on projects and creating 3 month to 5 year roadmaps
• Managed client engagement for Sales & Marketing roadmap assessment that lead to $3.2 million project for practice
• Consulted with long-term, new and prospective customers to understand needs and propose ideal solutions
• Observed team member adherence to budgets, standards and regulations
• Implemented comprehensive needs assessment mechanisms to identify demand for products and services
• Documented research findings and prepared polished reports highlighting results and potential improvement strategies
• Assisted clients with requirements analysis, documentation, business analysis and logical data modeling.

• Performed program and project management for enterprise implementations in the Financial Services, Corporate & Risk Management Insurance and Media space utilizing Salesforce.com
• Responsible for coordinating all company wide, global philanthropy efforts and internships
• Worked closely with team members to deliver project requirements, develop solutions and meet deadlines
• Improved operations by working with team members and customers to find workable solutions
• Produced status reports for customers and senior management
• Completed thorough risk assessments and deployed management and response strategies to prevent roadblocks
• Applied extensive expertise in System Development Lifecycle (SDLC) methodologies and Agile project management techniques to manage multiple project teams
• Kept project teams on-task with proactive control of budgets, schedules and scopes
• Inspired team members by fostering positive environment and boosting employee confidence
• Established key issues in need of resolution and project performance metrics to set planning objectives
• Oversaw budgets for project, tracked expenses and timelines and communicated with key stakeholders on milestones
• Provided strong program leadership to improve development and drive continuous improvement of project delivery process.

• Director responsible for overall delivery of enterprise implementations in the Financial Services space
• Managed executive steering committees and C suite relationships
• Career coach and manager of business analysts
• Hired, trained and supervised consultants
• Provided scoping assistance and expertise to sales team
• Customized and implemented Salesforce.com CRM applications.

• Project Manager and Sr
• Business Analyst for corporate sales and enterprise Salesforce.com implementations across various industries
• Specialized in relationship management & financial services best practices
• Collaborated with certified service partners for engagements within Northeast region
• Created functional specifications, BRDs and solution design documentation
• Responsible for curriculum development and training of administrators and end-users on Salesforce.com
• Successfully contributed to over 50 Salesforce.com completed implementations
• First American Consultant to work on an implementation in Thailand for Salesforce.com
• Created complex security documentation and was the only Security SME in Consulting for the Northeast Region.

• Relationship Manager for 19 highly visible Premier Accounts
• Assisted with sales support, FAQs, product support and Salesforce.com best practices
• Engaged with client business owners to drive customer success and optimization of CRM application
• Analyze client's business needs in order to suggest best practices and assess future needs
• Data Management SME
• Project member tasked with identifying FAQs, enhancements, feature requests and suggestions for internal Product Management
• Consistently obtain a 9.2 average Customer Satisfaction score and 100% Premier Support renewal rate
• Member of internal interviewing committee and mentorship program
• Project Manager for Internal Incentives Program implementation and rollout.

• Responsible for gathering business requirements, establishing business needs, business process modeling, documentation and working with the project team to successfully complete implementations for various COTS and Custom IT solutions
• Worked on Global implementations in Australia, the UK and Asia Pacific
• Top Clients Included Toyota Motor Sales, JD Power & Associates, Westfield Corp and DR Horton.

• Assisted clients with needs assessments and features requests prior to software installations
• Responsible for training internal staff as well as executives, management, and business leaders at multinational advertising agencies on Production, Cost accounting, and Corporate accounting systems
• Created internal and external training materials for company's corporate accounting and production systems
• Coordinated agency pitch and objectives for latest accounting software
• Responsible for understanding advertising agencies' workflows and methodologies for production, cost accounting, and corporate accounting
• Relationship Manager for key West coast accounts including Wieden Kennedy and Saatchi & Saatchi LA
• Facilitated custom financial reporting as well as troubleshooting irreconcilable items within reports
• Liaison between Los Angeles and New York offices for accounting software and inter-company relationships.