Melissa Fray
SCA Health
Dublin,Pennsylvania
Work Preference
Work Type
Part TimeFull TimeGig WorkConsultingContract Work
Location Preference
Remote
Important To Me
Work-life balanceFlexible work hoursWork from home optionPaid time off4-day work weekCompany Culture
Marketing leader connecting acquisition strategy, marketing technology, and performance analysis to improve lead flow. Built dashboards with Salesforce architects to track pipeline health and campaign impact. Selected and implemented automation tools to reduce fraudulent submissions and strengthen lead quality.
8
years of professional experience
Work History
Marketing Manager
3 Years 2 Months
SCA Health | 07.2023 - 09.2026
- Led acquisition marketing strategy for a national, multi-location healthcare organization across SEO, lifecycle email, marketing automation, paid search, LinkedIn Ads, direct mail, and conversion rate optimization (CRO) to support physician recruitment.
- Developed and executed integrated, multi-channel campaigns generating approximately 10 qualified physician leads per month while strengthening lead quality and conversion performance.
- Launched a physician testimonial program engaging 100+ physician participants and building a reusable content library for recruitment, digital marketing, sales enablement, and brand awareness.
- Led marketing technology selection and implementation, including an enterprise email automation platform and direct mail vendor, to streamline campaign execution and improve operational efficiency.
- Applied A/B testing and performance analytics to optimize email campaigns, increasing click-through rates by approximately 20%.
- Identified and mitigated fraudulent bot submissions through enhanced reCAPTCHA and lead validation processes, strengthening lead quality and marketing attribution.
- Partnered with Salesforce architects to develop lead management dashboards, improving pipeline visibility, reporting accuracy, and Business Development response times.
- Mentored marketing specialists on campaign best practices and workflow optimization to increase team efficiency, improve execution, and maximize ROI.
- Leveraged AI tools to improve efficiency in marketing strategy development, content creation, and campaign planning.
Digital Marketing Analyst
2 Years 6 Months
PE GI Solutions | 01.2021 - 07.2023
- Increased email open rates and engagement by more than 5% through audience segmentation, personalization, and data-driven campaign optimization.
- Established a structured A/B testing framework for subject lines, messaging, and calls to action, enabling continuous testing and performance improvement.
- Planned and executed integrated acquisition and lead-generation campaigns across email, newsletters, trade shows, and marketing automation to drive audience engagement and business growth.
- Delivered executive-level performance reporting and actionable strategic recommendations through KPI tracking, campaign analytics, and ROI analysis.
- Collaborated with three internal departments to expand marketing automation capabilities, improve lead management processes, and streamline workflows.
- Managed a 15,000-piece direct mail campaign, overseeing vendor coordination, campaign execution, and performance tracking to support acquisition goals.
- Led recurring marketing analytics meetings to evaluate campaign performance, communicate insights, and align marketing strategies with broader business objectives.
Marketing Coordinator
11 Months
PE GI Solutions | 02.2020 - 01.2021
- Expanded LinkedIn audience by 48% over six months through planned content and direct audience engagement.
- Developed Google Analytics dashboards for 20+ ambulatory surgery centers, centralizing performance data to inform local marketing decisions.
- Managed corporate WordPress blog, enhancing SEO with keyword updates, metadata edits, and targeted content planning.
- Coordinated content, design, and vendor support to launch 15+ WordPress websites for partner centers, ensuring on-time delivery.
- Performed market research and competitive analysis to uncover growth opportunities and shape campaign strategies.
Digital Marketing Strategist
1 Year 9 Months
Moving Targets - Perkasie, PA | 05.2018 - 02.2020
- Owned end-to-end email marketing campaigns, executing strategy, copywriting, design, audience segmentation, deployment, A/B testing, and performance optimization to boost engagement.
- Developed branded email campaigns aligned with client visual identities and messaging, consistently surpassing industry engagement benchmarks.
- Increased click-through rates by 20% for a food & beverage client through creative testing and campaign optimization.
- Improved campaign performance by optimizing subject lines, email content, calls-to-action, audience segmentation, and send timing based on performance data.
- Managed SEO initiatives across multiple WordPress websites using Yoast SEO, optimizing metadata, keyword strategy, and on-page content to improve organic search visibility.
- Leveraged Google Analytics to monitor website and campaign performance, build client-facing reports, and provide data-driven recommendations for ongoing optimization.
- Collaborated directly with clients to translate business objectives into measurable digital marketing strategies spanning email, SEO, and content marketing.
Education
Bachelor of Science - Business & Marketing
Bloomsburg University - Bloomsburg, PA
05-2017
Skills
Multi-Channel Marketing
Digital Marketing
Email Marketing
Lead Generation
SEO strategy
Campaign Management
A/B Testing
Campaign Performance Analysis
Timeline
Marketing Manager
SCA Health
07.2023 - 09.2026Read more
Digital Marketing Analyst
PE GI Solutions
01.2021 - 07.2023Read more
Marketing Coordinator
PE GI Solutions
02.2020 - 01.2021Read more
Digital Marketing Strategist
Moving Targets
05.2018 - 02.2020Read more
Bloomsburg University - Bachelor of Science, Business & Marketing
Read more