Melissa Landsteiner

Content Strategy & Creation:

• Developed and executed content strategies across blogs, LinkedIn newsletters, and social media channels to drive engagement and ensure brand consistency.
• Managed our WordPress blog, writing posts to highlight product benefits, and provide value to target audiences.
• Authored LinkedIn newsletters to foster professional connections, and increase readership.

Social Media Management:

• Created and managed monthly social media calendars, including motivational posts, product spotlights, and interactive campaigns.
• Launched themed campaigns like "Christmas in July," using creative storytelling to engage niche audiences.
• Designed and implemented polls, giveaways, and interactive challenges to boost engagement.
• Achieved top performance on social media platforms compared to competitors for two consecutive years, increasing engagement, reach, and audience growth.

Email Campaign Collaboration:

• Assisted the marketing director with email campaigns, contributing to strategy, segmentation, and audience targeting.
• Designed and drafted email templates in Mailchimp, ensuring brand alignment and relevance.

SEO & Analytics:

• Used Google Analytics to track blog performance, analyze audience behavior, and inform strategy adjustments.
• Applied SEO principles to blog content, improving organic visibility and reach.

Cross-Functional Collaboration:

• Partnered with account executives to align social media and email content with sales goals and target market needs.
• Supported tradeshow marketing efforts by creating event-focused content and marketing materials.
• Conducted keyword research to identify opportunities for improved organic search performance.

Key Achievements:

• Outperformed competitors on all social media platforms for two consecutive years through innovative campaigns, and consistent engagement.
• Grew social media engagement through creative, data-driven strategies.
• Increased LinkedIn content reach by 163% in 2023.