Melissa Levinson, MPS
Morristown,United States
Summary
Public Relations Consultant knowledgeable about planning, creating and implementing campaign strategies and media relations placement. Poised and competent team builder and natural leader. Dedicated and adaptable professional with a proactive attitude and the ability to learn quickly. Strong work ethic and effective communication skills. Eager to contribute to a dynamic team and support organizational goals.
Overview
8
8
years of professional experience
Work History
Account Executive
5WPR
New York, NY
10.2024 - Current
- Manage team workflow and take ownership of account work while driving consistent media results.
- Create and edit media materials, press kits, press releases, media alerts, fact sheets, bios, case studies, and backgrounders.
- Influencer programming/campaigns: research and vet influencers that may be appropriate for the client campaign, providing insights on engagement, reach, followers, etc.
- Work with team leads to develop creative briefs and content, contract partners accordingly, and track results and metrics.
- Develop and maintain relationships with prominent members of the media to ensure placements.
- Develop and execute strategic communication plans, including media opportunities, tactics, and timelines consistent with the overall PR strategy.
- Create and develop pitch ideas for clients based on industry, current trends, and various announcements.
- Provide guidance and leadership to junior-level staff.
- Participate in brainstorming sessions to develop strategic/creative thinking for clients.
Public Relations Coordinator
Hearst Magazines
New York, NY
06.2022 - 10.2024
- Support team responsible for generating positive media coverage for Hearst Magazines brands' brands Food Network Magazine, HGTV Magazine, Pioneer Woman Magazine, Delish, Esquire, Popular Mechanics, Car and Driver, Road & Track, Bicycling, and Runner’s World.
- Maintain and create media lists and editorial calendars.
- Monitor coverage and prepare media reports, impact reports, and more.
- Monitor and research speaking engagement opportunities, awards, and industry events.
- Develop and implement comprehensive public relations strategies to increase brand awareness.
- Respond promptly to inquiries from the media and other external stakeholders.
- Assist in developing communications plans for major projects or initiatives within the organization.
- Create digital content that highlights important topics relevant to the brand's mission.
Account Executive
SCG Advertising + Public Relations
Whippany, NJ
08.2021 - 04.2022
- Supported multiple clients across publishing, commercial real estate, finance, education, and sports.
- Lead media relations efforts, including pitching and maintaining relationships with key reporters.
- Identified current trends, emerging outlets, digital media platforms, and tools.
- Developed PR and marketing materials, such as press releases, blog posts, bylined articles, and social content.
- Managed clients' social media accounts and delivered analytics reports on social media, reporting on traffic, engagement, and follower figures.
Operations Assistant and Social Media Manager
Pearl Media
Montclair, NJ
05.2019 - 06.2020
- Assisted with project research, departmental organization, asset trafficking, and coordination between necessary parties to ensure all project objectives were met.
- Coordinated project materials by managing physical and digital files, monitoring spreadsheets, and updating reports.
- Created, documented, and implemented administrative processes to reduce process gaps and effectively train team members in proper protocols.
- Spearheaded special projects and efficiently carried out effective problem-solving. (Ex, American Express Shop Small OOH campaign, Shopify OOH campaign)
- Developed comprehensive social media content plans, showcasing strategic thinking and planning skills.
- Created social media content to increase engagement with the out-of-home industry.
- Analyzed key performance indicators monthly, applying data analytics to inform future strategic planning.
Operations and Marketing Intern
Blueprint + Co
New York, NY
06.2017 - 05.2018
- My role involved facilitating events and executive meetings, ensuring smooth operations, and a professional atmosphere for all visitors and guests.
- Provided support in creating digital advertising campaigns across multiple channels.
Brand Marketing and Speaking Division Intern
The Shark Group
New York, NY
09.2016 - 05.2017
- Supported upper management, prepared internal and external marketing presentations, and provided one-page overviews, learning to deliver these materials in a professional environment for possible inclusion in client creative materials.
- Co-managed event planning and brand activations with supervisors.
- Assisted the Speaking Division in preparing events, monitoring Daymond John’s schedule, and proactively seeking assignments to help stay ahead of schedule, gaining organizational and administrative skills.
- Collected social media analytics useful to the Speaking Division, such as event client testimonials, upcoming engagements, etc.
Education
Public Relations And Corporate Communications
Georgetown University School of Continuing Studies
Washington, DC05.2022
Bachelor of Arts - Public Relations And Strategic Communication
Marymount Manhattan College
New York, NY05.2019
Areas of Expertise
Press Release Writing | Public Relations Strategies | Media Communications | Interpersonal Skills | Event Coordination | Social Media Marketing | Media Relations |Project Management | Marketing Strategy | Public Speaking
Skills
Social Media (Instagram, Facebook, X, TikTok)| Microsoft Office |Google Suite |Critical Mention |Cision
Timeline
Account Executive
5WPR
10.2024 - Current
Public Relations Coordinator
Hearst Magazines
06.2022 - 10.2024
Account Executive
SCG Advertising + Public Relations
08.2021 - 04.2022
Operations Assistant and Social Media Manager
Pearl Media
05.2019 - 06.2020
Operations and Marketing Intern
Blueprint + Co
06.2017 - 05.2018
Brand Marketing and Speaking Division Intern
The Shark Group
09.2016 - 05.2017
Public Relations And Corporate Communications
Georgetown University School of Continuing Studies
Bachelor of Arts - Public Relations And Strategic Communication
Marymount Manhattan College
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