Melissa Lisk

Work History

CC GROUP

Columbus, OH

01.2023 - Current

Conduct thorough market research and competitor analysis, identifying new target segments and emerging trends, which informed the development of successful marketing strategies and product positioning.
Implement marketing, website and SEO-driven content to improve click-through rates and conversion.
Setting clear goals and key performance indicators (KPIs) for each digital marketing campaign and effectively tracking throughout the campaign lifecycle
Created and managed project plans, timelines and budgets.
Met and exceeded increased customer engagement through social media ad placement.
Monitored online trends, conversations and innovations to optimize strategies.
Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
Managed budget allocation and resource utilization to maximize marketing ROI.
Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
Conducted market research to identify new opportunities and target markets.

MEDIA CAUSE

Boston, MA

01.2022 - 11.2022

Led digital marketing development and execution of strategies for national and international non-proﬁts.
Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
Developed and maintained strong relationships with key stakeholders, including agencies, vendors, and internal teams, ensuring seamless execution of marketing initiatives and maximizing ROI
Successfully spearheaded strategic marketing initiatives to create brand recognition and maximize user engagement.
Launched successful digital marketing campaigns that achieved goals for increased website traffic.
Directed and coordinated marketing activities and policies to promote products and services.
Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
Optimized email campaigns to increase open and click-through rates.
Managed marketing budgets for multiple clients through campaign lifecycles.
Secured ongoing client relationships by recommending strategies to promote brand effectiveness and increase user traffic and donations.

RevLocal, Inc

Granville, OH

10.2013 - 12.2021

Led projects to redesign web pages, diversify strategies and revitalize social media presence.
Created solution-based execution plans to achieve business goals based on Google Analytics and internal reporting data.
Researched and applied optimized content and mobile friendly SEO techniques to increase online exposure by 25-40%.
Led cross-departmental staff to develop and execute all digital and social marketing initiatives.
Created and distributed monthly SEO reports to notify clients of site traffic, goals and KPIs.
Devised data visualization dashboards to make complex data more accessible to stakeholders.
Tracked key performance indicators to measure success of campaigns.
Assembled reports and presentations to share insights and recommendations with stakeholders.
Managed campaigns for health / medical focused clients that consistently exceeded sales and engagement goals.
Identified appropriate marketing channels and target customers for campaigns.
Planned and executed web, SEO, database marketing and social media advertising campaigns.