Salesforce
Melissa Lisk
DIgital Marketing Manager
Summary
Experienced Digital Marketing Professional with ten years of experience, and a proven track record of engaging and effective digital strategy. Achievements include increasing traffic, market penetration and brand recognition with targeted and highly successful strategies.
Overview
10
10
years of professional experience
5
5
years of post-secondary education
Work History
Sr. Marketing Consultant, Independent
CC GROUP
Columbus, OH
01.2023 - Current
- Conduct thorough market research and competitor analysis, identifying new target segments and emerging trends, which informed the development of successful marketing strategies and product positioning.
- Implement marketing, website and SEO-driven content to improve click-through rates and conversion.
- Setting clear goals and key performance indicators (KPIs) for each digital marketing campaign and effectively tracking throughout the campaign lifecycle
- Created and managed project plans, timelines and budgets.
- Met and exceeded increased customer engagement through social media ad placement.
- Monitored online trends, conversations and innovations to optimize strategies.
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Conducted market research to identify new opportunities and target markets.
Associate Marketing Director
MEDIA CAUSE
Boston, MA
01.2022 - 11.2022
- Led digital marketing development and execution of strategies for national and international non-profits.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Developed and maintained strong relationships with key stakeholders, including agencies, vendors, and internal teams, ensuring seamless execution of marketing initiatives and maximizing ROI
- Successfully spearheaded strategic marketing initiatives to create brand recognition and maximize user engagement.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Directed and coordinated marketing activities and policies to promote products and services.
- Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
- Optimized email campaigns to increase open and click-through rates.
- Managed marketing budgets for multiple clients through campaign lifecycles.
- Secured ongoing client relationships by recommending strategies to promote brand effectiveness and increase user traffic and donations.
Digital Marketing Strategist
RevLocal, Inc
Granville, OH
10.2013 - 12.2021
- Led projects to redesign web pages, diversify strategies and revitalize social media presence.
- Created solution-based execution plans to achieve business goals based on Google Analytics and internal reporting data.
- Researched and applied optimized content and mobile friendly SEO techniques to increase online exposure by 25-40%.
- Led cross-departmental staff to develop and execute all digital and social marketing initiatives.
- Created and distributed monthly SEO reports to notify clients of site traffic, goals and KPIs.
- Devised data visualization dashboards to make complex data more accessible to stakeholders.
- Tracked key performance indicators to measure success of campaigns.
- Assembled reports and presentations to share insights and recommendations with stakeholders.
- Managed campaigns for health / medical focused clients that consistently exceeded sales and engagement goals.
- Identified appropriate marketing channels and target customers for campaigns.
- Planned and executed web, SEO, database marketing and social media advertising campaigns.
Education
Bachelor of Arts - Political Science
09.2002 - 05.2007
Skills
Marketing strategies
Project management
Multi-channel marketing
Digital marketing
Campaign execution
Healthcare Specialty
Analytics and SEO
Market Analysis
Strategy development
Software
HubSpot
Google Analytics
Google AdWords
Social Channels
Email Automation
Content Management
Timeline
Sr. Marketing Consultant, Independent - CC GROUP
01.2023 - Current
Associate Marketing Director - MEDIA CAUSE
01.2022 - 11.2022
Digital Marketing Strategist - RevLocal, Inc
10.2013 - 12.2021
Ohio Dominican University - Bachelor of Arts, Political Science
09.2002 - 05.2007