MELISSA LOZANO
Ontario,CA
Summary
Media-savvy Public Relations graduate seeking to leverage program development, social media management and writing experience with a creative branding firm.
Dependable, people-oriented,
Overview
5
5
years of professional experience
Work History
Youth Caregiver
Team HOPE
Pomona, CA
05.2021 - 10.2021
Administrative Assistant
Tzunu Strategies
Los Angeles, LA
06.2020 - 12.2020
Census 2020 Community Engagement Canvasser
Inland Coalition For Immigrant Justice
Ontario, CA
11.2019 - 07.2020
- Interacted with and educated hard-to-count communities on the importance of the Census count to promote community participation and local impact.
- Enrolled over [Number] new members in email/text reminder programs over [Timeframe].
- Confirmed __ pledges promising to be counted in the census.
- Exceeded Census response targets by [Number]% through effective public education and persuasion despite the challenges presented by a global pandemic.
- Distributed pamphlets and other informational literature about the 2020 Census.
- Built rapport and trust with individuals so as to dispel misinformation about the Census and stress the safety and importance of their information.
Public Relations Intern
Unknown Lab
Venice, CA
11.2019 - 05.2020
- Developed original content for blog (social media)posts and website articles.
- Monitored social media and online sources for industry trends.
- Wrote copy and strategized for variety of industries (tech, luxury home design, fbrnmynf
Vice President
Latin American Student Organization
Queens, NY
10.2017 - 04.2018
- Coordinated and hosted average of 4 general meeting and panel events with standard turnout of 30 people
- Co-founded annual dance-a-thon fundraiser and raised nearly a thousand dollars for Puerto Rican hurricane relief on it's inaugural year
- Counseled fundraising, community service and public relations commitees
- Ran treasury through recordkeeping of incoming and outgoing funds, client correspondence, and budget allocation
Public Relations Chair
Latin American Student Organization
Queens, NY
10.2016 - 04.2017
- Produced and scheduled relevant and promotional content for Twitter, Instagram and Facebook using various digital media tools including Photoshop and Illustrator
- Evaluated performance using analytics reports and improved following by 10% and audience engagement by 30%
- Programmed and oversaw production team for first multicultural pageant collaborating with over six organizations and vendors on campus with turnout of over 150 guests
Education
Bachelor of Science - Public Relations
St. John's University
Queens, New York05.2019
Skills
- Documentation skills
- Records management
- Activity monitoring
- Crisis Intervention and Prevention
- Trained in indicators of child abuse
- Trauma-informed care approach
- Skill-building exercises
- CPR/BLS Certified
- Spanish fluency
Additional Information
Public Relations Campaigns - Fall 2018
- Organized three phase campaign to increase brand awareness for budding card game company through the use of influencer and cross-brand collaborations, increased social media engagement, and event hosting
- Conducted case studies and crisis management plans for organizations such as Spotify and the ACLU on issues like safety breaches and internal company prejudice
Timeline
Youth Caregiver
Team HOPE
05.2021 - 10.2021
Administrative Assistant
Tzunu Strategies
06.2020 - 12.2020
Census 2020 Community Engagement Canvasser
Inland Coalition For Immigrant Justice
11.2019 - 07.2020
Public Relations Intern
Unknown Lab
11.2019 - 05.2020
Vice President
Latin American Student Organization
10.2017 - 04.2018
Public Relations Chair
Latin American Student Organization
10.2016 - 04.2017
Bachelor of Science - Public Relations
St. John's University