Melissa Lybarger
Alpharetta,GA
Summary
Results-driven sales and marketing professional bringing demonstrated record of progressive market share growth and sales accomplishment. Strategic problem-solver with expertise in achieving challenging profit goals while consistently identifying and creating profitable business opportunities, qualifying authentic prospects and cultivating strong partnerships. Excellent negotiator and expertise in revenue management, client acquisition and account management.
Overview
15
15
years of professional experience
1
1
Certification
Work History
Sales Director
A Divine Event
Norcross, GA
05.2022 - Current
- Senior sales leader responsible for directing and managing sales team to exceed goals and revenue objectives for two of six properties, Flint Hill and The Atrium
- Developed and significantly grew sales, achieving and exceeding budget sales goals in 6 months after starting.
- Conceptualized and executed innovative strategies to promote corporate programs.
- Pursued sales deals by qualifying clients, building individualized proposals, providing tours, and preparing final contracts.
- Hired, coached, developed and mentored team to achieve revenue goals, optimizing performance, growth and profitability
- Worked with Design Studio, Venue Coordinators and Operations Teams to determine project road maps to drive profitability and champion brand.
- Provided superior negotiation skills to increase sales and support client satisfaction.
- Cultivated strong relationships with clients, key organizations and professionals to support future business growth objectives.
- Collaborated with marketing department to optimize social media strategic initiatives on Instagram, and TikTok.
Director of Sales
The Golf Club of Georgia and Horseshoe Bend CC
Alpharetta, GA
05.2021 - 05.2022
- Achieved a 50% increase in net revenue from new corporate and private event sales in first five months through new strategic marketing approaches.
- Pursued sales deals by qualifying clients, building individualized proposals and negotiating final contracts.
- Promoted venues at networking events, cultivating strong relationships with key organizations and prospects and increasing brand awareness.
- Improved profitability, developing pipeline utilizing multiple sales channels and penetration strategies through ZoomInfo and Engage platforms.
- Received certification on ZoomInfo and Engage platforms.
Business Development Manager
Noble Systems (now Alvaria)
Atlanta, GA
08.2020 - 05.2021
- Leveraged cold calling and referrals to build leads.
- Generated leads and capitalized on valuable business opportunities to bring in new company revenue.
- Exceeded quotas consistently through new account penetration and client retention.
- Prospected, identified and cultivated relationships with contacts to promote product lines and solutions.
- Trained successful business development personnel to optimize marketing performance and learn industry.
- Established new customer accounts using negotiation, sales closing abilities, and exemplary and consistent service.
- Communicated with sales team to develop effective business strategies.
Membership Director
The Country Club of the South
Johns Creek, GA
11.2014 - 05.2020
- Lead Membership Director in the SE, working for one of five Flagship clubs for the entire company
- Exceed annual sales performance by 120% compared to budget
- Recognized by company for providing exceptional customer service, winning six National Awards for sales and retention performance
- Enroll new members by creating and maintaining full pipeline of prospective member leads
- Focus on retention programming increased retention rates from 86% to 92%
- Champion and successfully implement new membership programs to fit continually growing and diverse markets
- Usher in a new approach to new member on boarding resulting in 70% improvement in retention compared to the previous two years
- Drove new business development through fostering relationships with members and corporate accounts, creative marketing strategies, and developing new membership programs
- Attend company and industry events to network with potential customers and generate leads and member referrals
- Utilize social media campaigns to showcase club experience, brand recognition, awareness and lead generation
- Create quarterly strategic marketing plans
- Utilize Salesforce to effectively plan, prioritize and follow through with leads and opportunities through the sales process
- Mentor employees and instruct on sales process, marketing strategy and dealing with members
- Network with civic associations, realtors, HOA and other community leaders to obtain leads
- Conduct market research and report on competition
Membership and Marketing Director
Country Club of Roswell
Roswell, GA
05.2010 - 10.2014
- Exceeded sales performance each year as compared to budget by a minimum of 110% over budget
- Increased membership retention rates from 75% to 86%
- Developed relationships and provided outstanding customer experiences while participating in clubs' activities and events
- Created new membership programs to attract different markets
- Presented BOG Membership Report and membership strategy on a monthly basis
- Executed updated marketing plans to increase branding exposure, customer traffic and sales
- Expanded new business opportunities by developing effective sales, advertising and marketing campaigns
Education
Bachelor of Business Administration - Marketing
The University of Texas
Austin, TXSkills
- Hospitality
- Consultative Selling
- Budgeting
- Marketing
- Lead Generation
- Strategic Planning
- Recruiting
- Contract Negotiations
- Media Relations
- Account Management
- Customer Retention
- Budget Management
- Key Account Development
- Brand-Building Strategies
- Microsoft Office
- Salesforce
- ZoomInfo and Engage
Additional Information
- 2015 ClubCorp Rising Star Award
- 2015 ClubCorp Club 100
- 2016 ClubCorp National Sales Team of Excellence - Sales
- 2017 ClubCorp Superstar Award
- 2019 ClubCorp Club 100
- 2019 ClubCorp National Sales Team of Excellence - Retention
- Sales Boost Awards for Classes in Sales, Membership and Leadership
Previous Work Experience
Account Manager, Cooper-Atlanta Transportation Services, Atlanta, GA
Director of Membership and Sales, Indian Hills Country Club, Marietta, GA
Director of Sales and Membership, Alpharetta Country Club, Alpharetta, GA
Senior Membership Representative, The Windward Athletic Club, Alpharetta, GA
Senior Account Executive, Maseng Communications, Washington, DC
Staff Assistant, Office of U.S. Rep. Martin Frost (TX), Washington, DC
Manager, Computer Graphics Dept., Peter Hart Research Associates, Washington, DC
Certification
- ZoomInfo Sales and Engage Software Platforms, 2021
- ClubCorp Bell Notes, 2014
Timeline
Sales Director
A Divine Event
05.2022 - Current
Director of Sales
The Golf Club of Georgia and Horseshoe Bend CC
05.2021 - 05.2022
Business Development Manager
Noble Systems (now Alvaria)
08.2020 - 05.2021
Membership Director
The Country Club of the South
11.2014 - 05.2020
Membership and Marketing Director
Country Club of Roswell
05.2010 - 10.2014
Bachelor of Business Administration - Marketing
The University of Texas
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