MELISSA LANCTOT MANNOZZI

Serve as a strategic and operational partner to the Founder of a leadership development and organizational consulting firm. Lead internal operations, program development, pricing strategy, project execution, and client experience across all service lines. Translate organizational vision into systems, process improvements, and sustainable business practices that elevate quality, efficiency, and scalability.

• Direct internal operations, including scheduling systems, workflow design, process development, and cross-project coordination, ensuring smooth and consistent execution across all engagements.
• Lead strategic planning implementation, create quarterly business blueprints, and align priorities across the organization to reduce bottlenecks and improve delivery.
• Develop, refine, and standardize service offerings, scopes, pricing structures, deliverables, and internal requirements for workshops, planning sessions, and leadership programs.
• Manage proposal drafting, pricing models, cost analysis, client onboarding, and project timelines to increase clarity, accuracy, and revenue consistency.
• Oversee development of participant and facilitator materials, workbooks, assessments, and digital assets; coordinate production, printing, and shipping workflows.
• Support creation and enhancement of StrategyPilot (SaaS tool) and online leadership development courses, including content strategy, structure, and user experience.
• Improve client experience by optimizing communication flows, automating touchpoints, and establishing repeatable client-care systems.
• Lead key organizational initiatives around capacity planning, role clarity, offer suite focus, and internal accountability rhythms.
• Serve as chief operational problem-solver, removing barriers, improving decision workflows, and enabling the Founder to focus on facilitation, client relationships, and strategic initiatives.

• Increased brand awareness using online industry ads, PPC, and web campaigns resulting in heavy earned media coverage and 420% increase in web traffic in 12 months
• Managed marketing & advertising strategy, $1.4M budget
• Created digital marketing ads and campaigns to increase lead generation by 3800% in 18 months
• Collaborated with executives to create internal communication strategy and improve employee engagement
• Cultivated relationships with industry press, interview requests for publication and submitted press releases for national coverage
• Developed and managed trade show strategies
• Designed and managed websites and strategy for 3 brands
• Implemented marketing systems including budget tracking, marketing automation and project management
• Led and developed communication, marketing, social and brand team comprised of 4 employees, 3 remote contractors and 2 agencies.

• Created inbound marketing and web strategies and implemented full-scale campaigns to ensure leads received consistent, educational, and valuable content to increase awareness
• Developed product messaging and content strategies for clients through workshops, in-depth interviews, and industry research
• Designed and developed client websites in conjunction with new messaging and marketing strategies to ensure ideal customer journey, awareness, and lead generation
• Managed extensive client projects including full-funnel content strategy, development and execution
• Fulfilled multiple marketing responsibilities including: copywriting, email marketing, web updates and page creation, marketing automation, content marketing strategy and social media

• Crafted positioning and messaging for mobile data technology products for differing audiences including civil engineers, media companies and commercial real estate brokers
• Produced and designed content for prospects, customers, and sales teams including presentations, webcasts, infographics, white papers, and ebooks matching developed messaging guidelines
• Created, designed, and delivered prospect webcasts, plus created and managed post-webcast email marketing campaigns and sales enablement collateral to drive lead generation
• Developed new product sales enablement strategy and tools
• Managed marketing platform implementation (Pardot) and onboarding

• Led large-scale project with multiple business units and cross-functional teams to form strategy, research initiatives, timelines and budgets targeting 43% growth in customer accounts in
• Designed and executed Sage 50 marketing programs for connected services including payroll solutions and merchant services
• Created messaging for product lines focusing on solving customer problems versus announcing product features, using data gathered from buyer behavior, competitive research, and market engagement
• Collaborated with Product Management team to develop requirements supporting product roadmap and communicated GTM product awareness both internally and externally
• Created and managed product launch segments; supported sales and partner channels to ensure GTM readiness, conducted webcasts, and created collateral, sales tools, and web copy
• Developed, executed, and managed sales enablement strategy by working with sales and customer support teams to schedule feedback sessions and listen in on active customer calls
• Developed and executed Facebook strategy to successfully drive brand awareness, engagement and traffic

• Formed and executed rebranding initiative including identifying needs, timeline, and tracking deliverables
• Managed Extraordinary Customer Experience (ECE) Center on intranet including creation and management of content and design to increase awareness and engagement of 4,000+ employees
• Managed employee and customer communications and vendor relations including creating and managing internal newsletter including: content, design, writing and editing
• Managed team of up to 9 assistants supporting multiple campuses