Melissa McClary Davis
Southfield,MI
Summary
Knowledgeable Marketer with proven background in founding and leading successful ventures. Demonstrated ability to innovate and drive business growth through strategic planning and effective execution. Leveraged entrepreneurial mindset and leadership skills to build cohesive teams and navigate dynamic market challenges.
Overview
15
15
years of professional experience
Work History
Founder, CEO and President
Wise Digital Marketing
06.2010 - Current
- Company Overview: Wise Digital Marketing can help grow an audience and revenue using cutting-edge marketing strategies on digital platforms such as Facebook, and Google, mapping out a fully customized strategy that will take the business to the next level. Services include: Done-for-you marketing services, Google Ads, Facebook Ads, Social media advertising, Social media management, Email Marketing, Display Advertising, Campaign management.
- Wise Digital Marketing can help grow an audience and revenue using cutting-edge marketing strategies on digital platforms such as Facebook, and Google, mapping out a fully customized strategy that will take the business to the next level. Services include: Done-for-you marketing services, Google Ads, Facebook Ads, Social media advertising, Social media management, Email Marketing, Display Advertising, Campaign management.
- Wise Digital Marketing
Vice President of Digital Strategy, CRM and Innovation
UniWorld Group, Inc
12.2014 - 12.2019
- Company Overview: Responsible for the digital strategy, CRM, and social media methodology for the largest multicultural agency in the United States. Report to the COO; establishing strategic partnerships with key brands and media partners such as Ford, Lincoln, Essence Magazine, Facebook, BET, and TVOne.
- Cultivated strong relationships with key stakeholders, including customers, vendors, regulators, and community leaders to promote collaboration and long-term success.
- Led cross-functional teams for the successful completion of major projects, resulting in increased efficiency and client satisfaction.
Director of Digital Marketing
Sun Communities
10.2012 - 06.2013
- Company Overview: Reported to COO, established the digital marketing team, and created a variety of digital marketing campaigns for 140+ manufactured homes communities and 33 RV resorts digital properties: Suncommunities.com, SunRVresorts.com.
- Implemented email marketing campaigns that nurtured leads and increased customer retention.
- Led the team in identifying opportunities for improvement in existing processes, resulting in more efficient workflows.
Senior Product Manager
Urban Science Applications, Inc.
06.2012 - 10.2012
- Company Overview: Reported to CMO, developed and maintained product positioning and messaging of their online lead management product supporting top 20 automotive brands including General Motors, Chrysler, Honda, and Toyota.
- Managed product roadmaps, aligning with company goals and ensuring timely delivery of key features.
- Drove go-to-market plans for product releases, coordinating marketing efforts to raise brand awareness and generate leads.
Education
MBA - Marketing, Strategy and Management
Northwestern University
Evanston, IllinoisBBA - Marketing
University of Michigan - Ann Arbor
Ann Arbor, MichiganSkills
- Strategy
- Consulting
- Digital marketing
- Networking
- Content creation
- Marketing campaign development
- Advertising campaigns
- Branding
- Creative direction
- Media relations
Timeline
Vice President of Digital Strategy, CRM and Innovation
UniWorld Group, Inc
12.2014 - 12.2019
Director of Digital Marketing
Sun Communities
10.2012 - 06.2013
Senior Product Manager
Urban Science Applications, Inc.
06.2012 - 10.2012
Founder, CEO and President
Wise Digital Marketing
06.2010 - Current
BBA - Marketing
University of Michigan - Ann Arbor
MBA - Marketing, Strategy and Management
Northwestern University
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