Melissa McDonald

Managed all paid advertising activity with an annual budget over $1 million.

Developed strategy & implemented specific PPC tactics including Google Shopping , remarketing & mobile optimization

Assisted in SEO functions including sitemap generation, on-page optimization, keyword research & content development.

Produced monthly online marketing reports that monitored KPI performance & ROI goals from each online channel.

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Designed and executed PPC campaigns on a variety of networks.

Conducted landing page testing in an effort to increase lead generation.

Created comprehensive remarketing campaigns to drive sales of online classes & physical products. 

Manage a team of 8 employees to oversee all aspects of online marketing including SEO, PPC, E-Mail, Analytics & Marketing Automation.  

Oversaw efforts to increase online traffic by over 50%.

Pioneered company's e-mail marketing program & social media efforts.

Managed outside SEO agency relationship & provided guidelines for content development & link building.

Worked closely with Sales Managers to develop a collaborative environment with sales & marketing.

Managed an annual paid search budget of $1.5 million to include text advertising, comparison shopping and remarketing campaigns.

Increased online transactions from paid search campaigns by over 100% and increased paid search revenue by nearly 75%.

Provided support in SEO & online reporting efforts. 

Developed and implemented campaigns for email, paid search advertising, search engines & social media.

Managed the monthly & seasonal online marketing budgets for various agency clients.

Defined and tracked campaign effectiveness and adjusted strategies accordingly.

Directed a successful search engine marketing campaign that utilized solid linking, technical and keyword research tactics.