Melissa Merlino
Rhode Island
Summary
Forward-thinking and creative marketing professional with a proven background supporting companies with marketing campaigns. I am a passionate social media coordinator with experience engaging social posts that support corporate goals. Self-motivated with an understanding of brand promotion and digital marketing. I also enjoy creating content for social media.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Marketing Associate
Alex and Ani
East Greenwich, RI
10.2022 - 10.2023
- Manage organic social media channels including content and campaign strategies
- Create content creation for channel-specific needs (i.e. Instagram Reels, Instagram stories, TikTok, etc.)
- Partner in developing innovative tactics to increase channel performance to maintain high level of engagement across all social networks
- Conduct market research analysis to identify search query trends, real-time search, and news media activity
- Create visual marketing presentations that effectively promoted products and aligned with the brand
- Act as a key cross-functional partner between Retail Operations, Wholesale, and other areas such as Creative, Merchandising, and Planning
- Provide external partners with collateral needed to execute campaign programming (store openings, collection launches, etc.) and marketing/promotional calendars
- Manage timelines and creative brief process
- Facilitate execution of retail and wholesale marketing: in-store marketing, direct mail, web, social media, and email marketing
- Manage all vendor requests from retail and wholesale partners
Social Media Coordinator
WeHeartLives
Smithfield, RI
02.2019 - 03.2021
- Managed the organization's social media platforms
- Created content including videos, graphics, and captions
- Collaborated with public figures, and companies
- Fostered relationships with clients through effective communication and collaboration
- Produced projects for informational purposes
- Tracked social media metrics to determine audience growth rate, volume, and reach
- Created content calendars to ensure timely delivery of posts, campaigns, and promotions on various social media platforms.
Project Manager
Awakening Leadership Center
, RI
03.2018 - 05.2019
- Monitored project timelines, personnel performance and cost efficiency
- Conducted regular status meetings with internal teams and external partners to track progress against established milestones
- Coordinated resources across multiple departments and teams as needed for successful completion of projects
- Drafted reports summarizing progress made on projects for review by executive leadership team
- Created creative briefs
Field Organizer
Rhode Island Campaign
Providence, RI
02.2018 - 11.2018
- Working in high paced environment
- Managing large amount of phone calls (approximately 80+ a day)
- Raised funds, organized and conducted meetings, engaged with and listened to marginalized populations and uncovered previously unavailable resources
- Collaborated with community-based organizations and key stakeholders to address community initiatives
- Applied strong writing, editing and proofreading abilities to each assignment to produce best possible content
Education
Bachelor of Arts - Marketing
Rhode Island College
Providence, RI08.2021
Certificate of Project Management -
Awakening Leadership Center
Smithfield, RI 05.2019
Skills
- Retail Operations
- Google Analytics
- Market Research and Analysis
- Promotions Planning Skills
- Evaluation of Marketing Campaigns
- Project Manager
- Content Creator
- Social Media Specialist
- Campaign Development Experience
- Knowledge in Sharepoint, Smartsheet & Microsoft Office
- Knowledge in BazaarVoice Platform and Brandfolder
Languages
- Bilingual - English and Spanish (fluent)
Certification
- Social Media Certified - HubSpot Academy [2022]
- Content Marketing Certified - HubSpot Academy [2022]
Timeline
Marketing Associate
Alex and Ani
10.2022 - 10.2023
Social Media Coordinator
WeHeartLives
02.2019 - 03.2021
Project Manager
Awakening Leadership Center
03.2018 - 05.2019
Field Organizer
Rhode Island Campaign
02.2018 - 11.2018
Bachelor of Arts - Marketing
Rhode Island College
Certificate of Project Management -
Awakening Leadership Center
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