Melissa Militello

Role evolved from marketing to inside sales, eventually expanding into a specialized PPE sales position with a focus on firefighting turnout gear and other protective equipment sales at a small fire truck dealership.

Systems and Workflow:

• Built custom Excel tools (Quotation Form, Purchase/Sales Order Forms, Customer Tracking Forms all with auto fill mapping)
• Created Sales Tracking System with multiple data points
• Designed customer communication workflow from lead to close
• Created AI-Powered Business Process Analysis Tools

Strategy:

• Developed detailed marketing strategy and promotional concepts
• Managed full customer journey from prospecting through continuous relationship management after sales
• Created Systems to solve operational gaps such as follow-up tracking and lead management

Content Creation:

• Created all marketing materials (flyers, showroom signs, business support materials) using Canva
• Developed website content in collaboration with a Website Designer
• Wrote social media content (Throwback Thursday, Mutual Aid Monday concept)
• Created video content concepts and campaign proposals

• Managed comprehensive personal lines insurance portfolios, ensuring optimal client coverage and service quality.
• Developed tailored insurance solutions based on individual client needs and risk assessments.
• Collaborated with underwriters to expedite policy approvals and enhance customer satisfaction.

• Delivered training programs to enhance employee skills and performance.
• Assessed training needs through surveys and feedback mechanisms, adjusting materials accordingly.
• Facilitated onboarding sessions for new hires, ensuring smooth integration into company culture.

• 3.8 GPA
• DECA Member
• DECA President