Hi, I’m
MELISSA MIRICH
Las Vegas,NV
Summary
Public Relations and Brand Marketing Professional who excels at helping brands connect with stakeholders and audiences. I drive business growth by developing brand building campaigns and producing innovative and immersive special events targeted to consumer audiences. I specialize in developing smart branding strategies for increased brand visibility and market penetration. I'm a collaborative leader who works well with teams, stakeholders and senior management. I'm savvy in both traditional and technology driven marketing platforms.
Overview
7
years of professional experience
Work History
PRSA National
PR & BRAND MARKETING
CONSULTANT
01.2020 - 01.2023
Job overview
- Prepared for public relations presentations and plans by gathering information on business objectives, vision, brand strategy, competition and industry trends.
- Grew revenue by $400,000 by planning and executing fundraising events.
- Monitored and evaluated industry media coverage by managing social media platforms and contributing engaging articles to range of industry publications.
PRSA
Vice President of Programs
01.2016 - 01.2020
Job overview
- Responsible for overseeing all press and assigned marketing activities on behalf of PRSA teams throughout the country with an emphasis on delivering results driven programming & events.
- Implemented business strategies by executing Public Relations and Brand Marketing programs that increased revenue and effectively targeted new markets.
Education
University of Nevada - Las VegasLas Vegas, NV
Bachelor Of Arts - Communications
05.1994
Skills
- Brand-Building Strategies
- Social Media Campaign
- Strategy Development
- Partnership Building
- Social Media Content Creation
- Market Analysis
Timeline
PR & BRAND MARKETING CONSULTANT
PRSA National
01.2020 - 01.2023
Vice President of Programs
PRSA
01.2016 - 01.2020
University of Nevada - Las Vegas
Bachelor Of Arts - Communications
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