Summary
Overview
Work History
Education
Skills
Accomplishments
Additional Experience
Timeline
Generic

Melissa Morris

Summary

Results-driven sales executive with 16+ years of experience driving revenue growth through wholesale distribution channels in construction and building products. Proven track record managing complex sales cycles with builders, engineers, architects, designers, and distributor networks while consistently exceeding territory performance targets. Experienced in technical product presentations, specification-driven selling, and cultivating strategic partnerships that expand market share. Skilled in consultative account management, pipeline forecasting, and leveraging industry associations to build long-term relationships that maximize revenue across commercial and residential segments.

Overview

27
27
years of professional experience

Work History

Sales Executive

Ivystone
05.2023 - Current
  • Forge strategic vendor and retailer partnerships to expand brand placement, strengthen category presence, and accelerate revenue growth.
  • Established portfolio of 100+ accounts maintaining high client retention through responsive communication and consultative relationship management.
  • Proactively identify and pursue new business opportunities through strategic prospecting and market research, expanding client base.
  • Lead demand forecasting and on-site buyer collaborations to deliver tailored assortments that optimize sell-through and align with evolving market trends.

Builder Sales Representative

Morrison Supply Company
10.2008 - 03.2011
  • Managed a $1M annual sales portfolio with builders, contractors, remodelers, and designers.
  • Acquired 50+ new accounts in one year by leveraging builder and designer associations and industry networking.
  • Established Morrison as a preferred supplier through consultative selling and long-term relationship building.

Sales Executive – Showroom

Kohler Company
10.2003 - 10.2006
  • Managed a $30M territory encompassing distributors, showrooms, architects, and builders across commercial and residential construction segments.
  • Delivered CEU product presentations and consultative solutions to architects and engineers, increasing product specification and adoption across commercial and residential projects.
  • Drove product specification and adoption by training showroom consultants and design professionals on Kohler product features, technical capabilities, and competitive advantages for commercial and residential applications.
  • Consistently exceeded annual sales quotas three consecutive years (2004-2006), demonstrating sustained territory growth and account penetration in a competitive market.
  • Maintained accurate pipeline forecasting and opportunity tracking across multiple project stages, from initial specification through procurement, ensuring visibility into territory performance and revenue projections.

Business Development

Ironclad Designs, Inc.
04.1999 - 10.2003
  • Generated $1M+ in annual sales growth through builder-focused business development.
  • Prospected and closed new business daily with custom home builders.
  • Built a reputation for strong client relationships and specification-driven sales.

Education

B.S. - Biology

Texas Woman's University

Licensed Esthetician -

Paul Mitchell School of Dallas

Skills

  • Strategic Account & Territory Management
  • Builder, Designer & Engineering Channel Sales
  • Industry Networking & Association Leadership
  • CEU Program Delivery & Technical Product Training
  • Consultative Solution Selling
  • Competitive Market Penetration & Growth
  • High-Level Negotiation & Closing Skills
  • Cross-Functional Collaboration with Vendors & Distributors

Accomplishments

  • Expanded and maintained builder/designer account base worth $5M+.
  • Grew a new territory from $0 to $750K in under 12 months.
  • Acquired 50+ new accounts within one year at Morrison Supply.
  • Delivered CEU presentations to architects and engineers, strengthening Kohler's presence in specifications.
  • Consistently exceeded sales quotas and achieved top sales recognition.
  • Successfully managed multi-channel portfolios valued up to $30M.

Additional Experience

  • Licensed Esthetician | Essentials Day Spa | Krum, TX | Sep 2011 – May 2023
  • Built and maintained a loyal client base through relationship-driven service.

Timeline

Sales Executive

Ivystone
05.2023 - Current

Builder Sales Representative

Morrison Supply Company
10.2008 - 03.2011

Sales Executive – Showroom

Kohler Company
10.2003 - 10.2006

Business Development

Ironclad Designs, Inc.
04.1999 - 10.2003

B.S. - Biology

Texas Woman's University

Licensed Esthetician -

Paul Mitchell School of Dallas

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