Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Melissa Munoz

McAllen,TX

Summary

Talented in Healthcare management with demonstrated record of success in marketing and business development. Successful at overseeing all stages of initiatives, building positive relationships and promoting services with innovative and forward-thinking approaches. Well-versed in tracking market trends and capitalizing on opportunities. Results-driven marketing leader born to build strategic, successful campaigns to drive profits, increase market share and cement industry dominance for demanding customers. Focused, performance-minded manager ready to offer 15+ years of experience to new role dedicated to achieving exceptional results on tight timetables.

Overview

19
19
years of professional experience

Work History

Business Development/Healthcare Account Manager

DHR Health Hospital- Hospice Division
Edinburg, TX
04.2020 - Current
  • Plans and conducts community awareness activities which inform physicians, health care workers, families and patients of agency programs and capabilities
  • Conducts non-remunerative efforts to obtain new referrals from physicians, social workers, and hospital discharge planners
  • Prepares business development activity reports as directed
  • Performs pre-discharge hospital assessments, coordinates required treatment plan of care
  • Attends community business functions to gain exposure for the agency
  • Coordinates with the clinical team for in-service and educational training with referral sources
  • Meets job related goals
  • Identifies self-learning needs and utilizes educational programs to assist in learning
  • Contributes to and participates in team and individual efforts to improve the quality of service
  • Speaks effectively before groups of customers and employees of the organization
  • Contributes to teamwork and harmonious working relationships
  • Supports and demonstrates continuous improvement of quality and service
  • Demonstrates a desire to set and meet objectives and to find increasingly efficient ways to perform tasks
  • Completes work, care and documentation with accuracy and within agency time frames
  • Managed existing client relationships and provided customer service support.
  • Provided sales training, coaching, and guidance to team members on account management.
  • Responded promptly to customer inquiries regarding health care services and products.
  • Developed detailed plans for growing revenue from existing customers through upselling or cross-selling services and products.
  • Maintained a database of all current and prospective clients in the healthcare sector.
  • Organized trade shows and conferences related to the healthcare industry as part of business development efforts.
  • Prepared presentations summarizing progress made on various accounts over time.
  • Established key performance indicators for tracking success of managed accounts.
  • Built strong, professional relationships through identification of client needs, which increased overall sales and opportunities.
  • Developed and implemented strategies to increase healthcare account base.

Business Development Specialist

Gracia Hospice
McAllen, TX
06.2019 - 04.2020
  • Leads and develops sales and customer relations to accomplish referral and financial goals, in support of providing high quality clinical outcomes with a high level of patient satisfaction
  • Participates in the design and implementation of sales and marketing plans for Hospice offerings, consistent with market analysis, reflecting referral source goals for accounts covering designate territories
  • Responsible for census development through the implementation of external and internal sales, marketing, customer relations programs with both existing and new accounts
  • Educates patients and their families of hospice expectations
  • Works with RVP and Regional Directors to identify and recommend development of new product/ service/niche markets and offerings, as well as current product/service enhancements
  • Performs calls/visits with Client Relations Executives, Care Transition Nurses and Client Relations Coordinators on a routine basis to provide assistance, support, guidance
  • Perform presentations with clinicians and participate with public speaking events, ie; health fairs & community organizations.
  • Developed and implemented business development strategies to increase hospice referrals.
  • Identified, evaluated, and pursued new business opportunities to expand corporate reach.
  • Created presentations for prospective clients that showcased company capabilities and expertise.
  • Developed key relationships with customers through regular communication, meetings, and events.
  • Collaborated with other departments to ensure that all operations were running smoothly and efficiently.
  • Prepared informative manuals and training guides to assist with successful management of healthcare system.

Community Education Coordinator

Heart of Texas Hospice
Houston, TX
08.2016 - 02.2019
  • Consistently visits, communicates, and monitors provider, community, customer, payer and patient perceptions of services
  • Coordinates efforts of sales employees and directs staffs towards direct accomplishments and set goals
  • Manages the attainment of set budgets
  • Analyzes and improves organization competitiveness within the assigned territories
  • Responsible for overseeing sales growth targets and test initiative
  • Conduct educational in-services and community outreach to promote our superior hospice care services
  • Educates patients and their families of hospice expectations
  • Work closely with the clinical operations team to ensure seamless care transition coordination from an acute care setting to home.
  • Developed and implemented community education programs to address local health needs.
  • Coordinated with local organizations to provide resources and services related to health education.
  • Provided guidance and support to community members in accessing healthcare services.
  • Assisted in the development of training materials for health educators, including handouts, brochures, and presentations.
  • Participated in professional development activities such as webinars or lectures focused on health-related topics.
  • Coached staff members on best practices for delivering engaging educational content.
  • Established relationships with potential partners and sponsors who could provide financial assistance or other support services.
  • Implemented policies, procedures and programs to carry out educational standards and goals.
  • Recruited, trained and evaluated staff and recommended personnel actions for programs and services.
  • Planned, directed and monitored instructional methods and content of educational and vocational programs.

Director of Business Development

ResCare HomeCare
Baytown, TX
06.2013 - 07.2016
  • Lead the strategic planning process around business development and marketing
  • Partners with physicians, hospital leadership, and community leaders to identify key drivers of and opportunities for growth initiatives for improved revenue and increased market share
  • Provided oversight to ensure the effective execution of business plans
  • Evaluates the implementation and effectiveness of business plans, monitors progress and achievement of objectives, and identifies corrective actions as indicated
  • Provides leadership with decision support needed to make informed strategic decisions
  • Directs the development and implementation of a comprehensive marketing strategy, plans and programs
  • Oversees communications with physicians, employees and community to include media relations, brand management, advertising, and the production of a variety of internal and external publications, newsletters, catalogs and brochures
  • Managed directly the hiring, development, and performance management activities for staff of the department
  • Created appropriate marketing materials for new physicians and their office staff
  • Participate in meetings and on committees, as well as educational opportunities, to continually improve personal performance
  • Lead regional team training sessions with a focus on sales and marketing.

Director of Marketing

Southwest Home Health
Houston, TX
05.2010 - 04.2013
  • Generate and develop new leads through a combination of in-bound calls, out-bound calls and marketing visits
  • Conduct one on one contacts with potential referral sources, maintain positive relationships with current referral sources
  • Utilizes educational opportunities to present the facility to referral sources
  • Identifies contacts and manages potential clients
  • Accomplish targeted census goals
  • Work individually or with a team in recommending action, scheduling and executing marketing programs, assisting in the development of marketing communications and coordinating promotions
  • Identify marketing program opportunities, and write and edit marketing materials to support sales and marketing objectives
  • Responsible for implementing and managing systems to track inquiries, admissions, discharges, sales calls and other information necessary to monitor sales and business activity
  • Participates in departmental budget planning and supplies monthly report to Administrator.

Physician Liaison

D'ORO HOME HEALTH
Weslaco, TX
10.2008 - 05.2010
  • Act as a liaison between the company and healthcare providers, including interaction with case management and discharge planners at hospitals, skilled nursing/rehabilitation facilities, physicians and other healthcare providers to provide education about the company’s home healthcare services, the benefits of homecare and clinical outcomes
  • Conduct pre-discharge hospital patient visits at the healthcare provider’s request to determine the need and eligibility for homecare, introduction to the company upon acceptance of a healthcare provider’s referral, and explain available homecare services to patients and families
  • Effectively communicate and collaborate with healthcare providers, branch staff, field staff personnel and patients
  • Assist agency staff in the timely procuring and processing of physician’s orders for homecare assessment, including obtaining a patient’s current history and physical information and any other pertinent information to assist in the acceptance of the referral
  • Deliver effective presentations of the company’s service offerings, disease state management programs, and competencies
  • Coordinates home care admissions to the agency on an as needed basis
  • Performs facility courtesy visits to coordinate discharging and admission to home care as requested by referral sources
  • Performs community education activity to hospitals, physician offices, etc
  • On an as needed basis
  • Coordinates equipment set up for new admissions as needed
  • Performs Client referral follow ups for all admissions.

Physician Liaison

Healthcare Unlimited
McAllen, TX
02.2007 - 10.2008
  • Act as a liaison between the company and healthcare providers, including interaction with case management and discharge planners at hospitals, skilled nursing/rehabilitation facilities, physicians and other healthcare providers to provide education about the company’s home healthcare services, the benefits of homecare and clinical outcomes
  • Conduct pre-discharge hospital patient visits at the healthcare provider’s request to determine the need and eligibility for homecare, introduction to the company upon acceptance of a healthcare provider’s referral, and explain available homecare services to patients and families
  • Effectively communicate and collaborate with healthcare providers, branch staff, field staff personnel and patients
  • Assist agency staff in the timely procuring and processing of physician’s orders for homecare assessment, including obtaining a patient’s current history and physical information and any other pertinent information to assist in the acceptance of the referral
  • Deliver effective presentations of the company’s service offerings, disease state management programs, and competencies
  • Coordinates home care admissions to the agency on an as needed basis
  • Performs facility courtesy visits to coordinate discharging and admission to home care as requested by referral sources
  • Performs community education activity to hospitals, physician offices, etc
  • On an as needed basis
  • Coordinates equipment set up for new admissions as needed
  • Performs Client referral follow ups for all admissions.

Office Manager/Marketing Director

Well care Medical Clinic
McAllen, TX
07.2004 - 02.2007
  • Provides strategic leadership of short- and long-term goals through the use of thoughtful techniques in the communication of the company’s mission and core values as a means to implement positive change and/or create organizational structure within the assigned business unit(s)
  • Directs and controls the broad activities of the business unit(s) through the interpretation, application and implementation of company-wide policies and processes appropriate to the functional area(s)
  • Ensures that budgets and schedules are within company requirements with significant organizational responsibility for the overall control of planning, staffing, budgeting, expense priority management, and recommendation and implementation changes of current methods
  • Provides leadership, guidance and coaching for all direct reports to maintain an engaged and productive workforce; partnering with Human Resources on employee matters.

Education

Associate of Applied Science - Healthcare Marketing

Houston Community College
Houston, TX
08.2017

High School Diploma -

La Joya High School
La Joya, TX
05.1988

Skills

  • Strategic Planning and Alignment
  • Service Promotion
  • Relationship Building
  • Marketing Program Management
  • Sales Forecasting
  • Market Research Analysis
  • Training and Onboarding
  • Strategic Marketing
  • Product Promotion
  • Team Recruiting and Hiring
  • Salesforce CRM Software
  • Microsoft Office
  • Promotional Events
  • Strategic Planning
  • Marketing Plan Development
  • B2B Marketing
  • Database Management
  • Partnership Marketing
  • Brand Development
  • Marketing Strategy Development
  • Brand Development and Marketing
  • Marketing Campaign Development
  • Marketing Campaigns
  • Public and Media Relations
  • Staff Management
  • Customer Relationship Management (CRM)
  • Corporate Communication
  • Market Penetration
  • Proposal Development
  • MS Office Suite

Languages

Spanish
Native/ Bilingual

Timeline

Business Development/Healthcare Account Manager

DHR Health Hospital- Hospice Division
04.2020 - Current

Business Development Specialist

Gracia Hospice
06.2019 - 04.2020

Community Education Coordinator

Heart of Texas Hospice
08.2016 - 02.2019

Director of Business Development

ResCare HomeCare
06.2013 - 07.2016

Director of Marketing

Southwest Home Health
05.2010 - 04.2013

Physician Liaison

D'ORO HOME HEALTH
10.2008 - 05.2010

Physician Liaison

Healthcare Unlimited
02.2007 - 10.2008

Office Manager/Marketing Director

Well care Medical Clinic
07.2004 - 02.2007

Associate of Applied Science - Healthcare Marketing

Houston Community College

High School Diploma -

La Joya High School

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Melissa Munoz